The study was conducted in the following territories: Â Australia, Belgium, Brazil, Canada, China, France, Germany, India, Mexico, Netherlands, New Zealand, Saudi Arabia, South Africa, UAE, UK & USA.
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Top live commerce countries 2025, by share of consumer
A 2025 survey revealed that, of all the countries studied, online shoppers in India were the most familiar with live commerce, with ***percent of online shoppers having already purchased products via live-streaming. China ranked second in live e-commerce adoption, with over ***percent of respondents claiming to have used it in the past.
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VML. (October 3, 2025). Leading countries in which consumers use livestream commerce to purchase an item online in 2025 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
VML. "Leading countries in which consumers use livestream commerce to purchase an item online in 2025." Chart. October 3, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
VML. (2025). Leading countries in which consumers use livestream commerce to purchase an item online in 2025. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
VML. "Leading Countries in Which Consumers Use Livestream Commerce to Purchase An Item Online in 2025." Statista, Statista Inc., 3 Oct 2025, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
VML, Leading countries in which consumers use livestream commerce to purchase an item online in 2025 Statista, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/ (last visited May 07, 2026)
Leading countries in which consumers use livestream commerce to purchase an item online in 2025 [Graph], VML, October 3, 2025. [Online]. Available: https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
