Leading tools and/or platforms used for email marketing according to marketers in English-speaking markets worldwide as of January 2025

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Release date

June 2025

Region

Worldwide

Survey time period

December 30, 2024, to January 16, 2025

Number of respondents

692*

Special properties

among marketing professionals

Supplementary notes

* Among respondents in Australia, Canada, Ireland, the United Kingdom, and the United States; the source does not specify the number of respondents per country.

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Leading email marketing tools according to marketers worldwide 2025

Published by
J. G. Navarro,
Nov 28, 2025

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States reported using Mailchimp for email marketing purposes. Other email service providers (ESPs) included Salesforce Marketing Cloud and Hubspot, cited by ** and ** percent of respondents, respectively. According to the same study, interest- and engagement-based tactics ranked among the most effective email marketing segmentation strategies for marketers in English-speaking economies.

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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