During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, ** percent of respondents stated that thought leaders or industry analysts were the most effective type of influencers for their purposes. Company customer were named by ** percent of responding marketers in this context.
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LinkedIn. (August 4, 2025). Most effective influencer types in business-to-business (B2B) marketing according to marketers worldwide as of April 2025 [Graph]. In Statista. Retrieved May 10, 2026, from https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/
LinkedIn. "Most effective influencer types in business-to-business (B2B) marketing according to marketers worldwide as of April 2025." Chart. August 4, 2025. Statista. Accessed May 10, 2026. https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/
LinkedIn. (2025). Most effective influencer types in business-to-business (B2B) marketing according to marketers worldwide as of April 2025. Statista. Statista Inc.. Accessed: May 10, 2026. https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/
LinkedIn. "Most Effective Influencer Types in Business-to-business (B2b) Marketing According to Marketers Worldwide as of April 2025." Statista, Statista Inc., 4 Aug 2025, https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/
LinkedIn, Most effective influencer types in business-to-business (B2B) marketing according to marketers worldwide as of April 2025 Statista, https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/ (last visited May 10, 2026)
Most effective influencer types in business-to-business (B2B) marketing according to marketers worldwide as of April 2025 [Graph], LinkedIn, August 4, 2025. [Online]. Available: https://www.statista.com/statistics/1622683/influencer-types-b2b-marketing/
