Share of retail media in digital programmatic advertising budgets in the United States as of May 2025

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Release date

June 2025

Region

United States

Survey time period

April 28 to May 14, 2025

Number of respondents

200 respondents

Special properties

top three box

Citation formats

Retail media share of programmatic ad budgets in the U.S. 2025

Published by
J. G. Navarro,
Nov 28, 2025

During a 2025 survey carried out among marketers from the United States, ***** percent of respondents stated that they allocated one to ten percent of their digital programmatic advertising budgets to retail media. In general, ** percent of respondents stated that they invested more than 50 percent of their programmatic budgets into ads on retail platforms.

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Statistics on " Digital retail media advertising in the United States "

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Other statistics that may interest you Digital retail media advertising in the United States

Overview

8

Key players

6

Marketer insights

8

Consumer insights

5

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Topics

Digital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in BrazilDigital retail media advertising in Latin America
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