During a 2025 survey carried out among marketers from the United States, ** percent of respondents stated that they would be open to testing audience measurement capabilities in their retail media activities; ** percent said they would be willing to test connected TV (CTV) integrations.
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TripleLift. (June 11, 2025). Emerging retail media innovations marketers from the United States would be open to testing as of May 2025 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1616949/retail-media-innovations-usa/
TripleLift. "Emerging retail media innovations marketers from the United States would be open to testing as of May 2025." Chart. June 11, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1616949/retail-media-innovations-usa/
TripleLift. (2025). Emerging retail media innovations marketers from the United States would be open to testing as of May 2025. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1616949/retail-media-innovations-usa/
TripleLift. "Emerging Retail Media Innovations Marketers from The United States Would Be Open to Testing as of May 2025." Statista, Statista Inc., 11 Jun 2025, https://www.statista.com/statistics/1616949/retail-media-innovations-usa/
TripleLift, Emerging retail media innovations marketers from the United States would be open to testing as of May 2025 Statista, https://www.statista.com/statistics/1616949/retail-media-innovations-usa/ (last visited May 08, 2026)
Emerging retail media innovations marketers from the United States would be open to testing as of May 2025 [Graph], TripleLift, June 11, 2025. [Online]. Available: https://www.statista.com/statistics/1616949/retail-media-innovations-usa/