Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024

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Source

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Release date

July 2024

Region

United States

Survey time period

November 13, 2023 to January 17, 2024

Number of respondents

57 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Leading KPIs of retail media campaigns in the U.S. 2024

Published by
J. G. Navarro,
Nov 28, 2025

During a 2023/24 survey, ** percent of responding marketers from the United States stated that they used incremental sales results to measure their retail marketing efforts. Driving brand awareness was cited by ** percent of respondents as a KPI they used.

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Statistics on " Digital retail media advertising in the United States "

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Overview

8

Key players

6

Marketer insights

8

Consumer insights

5

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Topics

Digital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in EuropeDigital retail media advertising in BrazilDigital retail media advertising in Latin America
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