Share of online retail time spent on Amazon in the United Kingdom (UK) from August 2022 to July 2023

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Release date

September 2023

Region

United Kingdom

Survey time period

August 2022 to July 2023

Age group

15 years and older

Special properties

PC/laptop, smartphone or tablet devices

Citation formats

Share of online retail time spent on Amazon in the UK

Published by
Yihan Ma,
Nov 28, 2025
In the United Kingdom, Amazon accounted for roughly ********* of all online retail traffic. During the Christmas season, Amazon's share of online traffic to retail sites peaked at ** percent, before decreasing to ** percent over the following month. In July 2023, Prime Day sales pushed traffic to ** percent of retail visits.
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Statistics on " Amazon in the United Kingdom (UK) "

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Other statistics that may interest you Amazon in the United Kingdom (UK)

Overview

6

Logistics & sellers

5

Online traffic

7

Brand awareness

6

Consumption

4

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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