Share of online shoppers purchasing on Amazon in the United Kingdom (UK) in 2025, by frequency

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Release date

September 2025

Region

United Kingdom

Survey time period

June 2025

Number of respondents

1,000*

Age group

16-65 years

Special properties

Nationally representative study

Supplementary notes

This question was phrased by the source as follows: "How frequently do you typically make a purchase from Amazon?"

*Approximate number of respondents. In total, 5,678 respondents in Germany, France, Italy, Spain, the United Kingdom, and the United States.

Citation formats

Share of online shoppers purchasing on Amazon in the UK 2025, by frequency

Published by
F. Watty,
Apr 24, 2026

In the United Kingdom, about ** percent of Amazon shoppers made a purchase at least once a month, a 2025 survey showed. Over ** percent of respondents stated they shopped on Amazon every week, while ***** percent of them did not shop more than once a year.

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Topics

Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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