Year-on-year (YoY) online traffic growth of e-commerce sites worldwide from 2023 to 2025, by sector

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Release date

September 2025

Region

Worldwide

Survey time period

July 2023 to June 2025

Special properties

consumer visits on desktop and mobile web

Supplementary notes

Year-on-year growth from July 2024 to June 2025 compared to July 2023 to June 2024.

Citation formats

YoY online traffic growth worldwide 2023-2025, by e-commerce sector

Published by
Yihan Ma,
Nov 28, 2025

From 2024 to 2025, the e-commerce sector with the largest online traffic growth was the luxury and jewelry sector, with a year-on-year (YoY) increase of *** percent. In second place was the beauty and cosmetics sector, with *** percent YoY traffic growth.

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