Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022

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Release date

November 2022

Region

United States

Survey time period

October 18 to November 7, 2022

Number of respondents

56 respondents

Special properties

among ad investment decision makers currently investing in retail media networks at brands, agencies, and other related entities

Method of interview

Email survey

Citation formats

Types of retail media network (RMN) ad partners used in the U.S. 2022

Published by
J. G. Navarro,
Nov 28, 2025
During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that ** percent of respondents worked with aggregated marketplaces such as Criteo or CitrusAd, ** percent worked with retailer-owned retail media networks, such as Kroger or Roundel, and ** percent worked with e-commerce owned RMNs, such as Doordash or Instacart.
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