In 2021, TikTok's advertising revenue generated in Europe increased by ** percent, which makes TikTok the fastest growing platform in the data set. Amazon's European ad revenues increased by more than ** percent.
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IAB Europe. (February 9, 2023). Share of retail media in ecommerce revenues in selected countries in Europe in 2021 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. "Share of retail media in ecommerce revenues in selected countries in Europe in 2021." Chart. February 9, 2023. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. (2023). Share of retail media in ecommerce revenues in selected countries in Europe in 2021. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. "Share of Retail Media in Ecommerce Revenues in Selected Countries in Europe in 2021." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe, Share of retail media in ecommerce revenues in selected countries in Europe in 2021 Statista, https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/ (last visited May 08, 2026)
Share of retail media in ecommerce revenues in selected countries in Europe in 2021 [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
