Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars)

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Release date

February 2025

Region

Brazil, Mexico, Latin America and the Caribbean

Survey time period

2021 to 2023

Special properties

including ads on websites or apps primarily focused on retail e-commerce or purchased through demand-side platforms (DSPs) or retail media networks (RMNs)

Supplementary notes

* Forecasts.

Citation formats

Digital retail media advertising revenues in Latin America 2022-2028, by country

Published by
J. G. Navarro,
Nov 28, 2025

In 2025, digital retail media advertising spending in Mexico will reach an estimated **** billion U.S. dollars, keeping up with Brazil's **** billion dollars. Both countries and Latin America altogether were expected to see online retail media ad expenditures soar as the decade unfolds, with Mexico having the upper hand despite Brazil being the only Latin American country making it to the top 10 digital ad markets worldwide, with an online ad expenditure estimated at nearly *** billion dollars in 2024.

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