Compared to the first half of 2024, display programmatic advertising spending in France in 2025 decreased by *****percent. Programmatic audio ad spend experienced the largest growth, with **** percent, followed by digital out-of-home (DOOH), with roughly **** percent.
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Alliance Digitale. (July 9, 2025). Change in programmatic advertising spending in France in 1st half 2025, by format [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
Alliance Digitale. "Change in programmatic advertising spending in France in 1st half 2025, by format." Chart. July 9, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
Alliance Digitale. (2025). Change in programmatic advertising spending in France in 1st half 2025, by format. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
Alliance Digitale. "Change in Programmatic Advertising Spending in France in 1st Half 2025, by Format." Statista, Statista Inc., 9 Jul 2025, https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/
Alliance Digitale, Change in programmatic advertising spending in France in 1st half 2025, by format Statista, https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/ (last visited May 08, 2026)
Change in programmatic advertising spending in France in 1st half 2025, by format [Graph], Alliance Digitale, July 9, 2025. [Online]. Available: https://www.statista.com/statistics/1283405/change-programmatic-ad-spend-france/