Change in digital retail media advertising spending in France from 2020 to 2024

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Release date

February 2025

Region

France

Survey time period

2020 to 2024

Special properties

display and search

Supplementary notes

Figures for the years preceding 2022 were retrieved from earlier publications.

Citation formats

Retail media ad spend growth in France 2020-2024

Published by
J. G. Navarro,
Nov 28, 2025

In 2024, digital retail media advertising spending in France increased ** percent compared to the value reported a year earlier. In 2020, the first year of the COVID-19 pandemic, the spending increased ** percent. The overall digital ad market in France recorded a growth rate of **** percent in 2023.

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Overview

5

Overview of the French market

5

Social

6

Formats & devices

8

Programmatic

5

Consumer insights

4

Retail media

6

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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