Reasons to return online orders in Denmark in 2020

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Release date

September 2020

Region

Denmark

Survey time period

H1 2020

Number of respondents

251 respondents

Age group

18 years and older

Special properties

who have returned an entire or a part of an online purchase

Method of interview

Online panel

Supplementary notes

Original survey question: "Hvad var den primære årsag til, at du returnerede eller vil returnere varerne?"

Citation formats

Reasons to return online orders in Denmark 2020

Published by
Yihan Ma,
Nov 28, 2025
Receiving a wrong size was the leading reason to return items by Danish online shoppers in the first half of 2020. Nearly half of Danes stated this was the main reason, whereas ** percent did not like the item as much as they expected.
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