How important are the following e-commerce criteria?

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Release date

July 2021

Region

Finland

Survey time period

2020

Number of respondents

1,053 respondents

Age group

15-79 years

Special properties

People who have shopped online

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

Citation formats

Poll on e-commerce criteria for online shopping in Finland 2020

Published by
Yihan Ma,
Nov 28, 2025
In 2020, ** percent of the surveyed Finnish respondents reported that the clearly printed total price, including shipping and other fees, was the most important criteria if they were to shop online. Followed by good, clear details about and photos of the product with ** percent and the delivery price with ** percent.
The environmental impact of the delivery ranked last with just ** percent.
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