
| Characteristic | Digital buyers in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Release date
February 2016
Region
Africa, MENA
Survey time period
2014 to 2015
Age group
14 years and older
Supplementary notes
* Forecast.
The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
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