In June 2020, pure-players accounted for ** percent of all e-commerce sales of consumer products in Colombia. Meanwhile, ** percent of the share was attributed to last milers.
Pure-players refer to companies operating uniquely in the digital channel. Companies such as Merqueo and Uin - both an online-based grocery delivery in Colombia - belong to this category. On the other hand, last milers represent applications that intervene between the traditional supermarket company, the user and a third party responsible for preparing and transporting the order. Some example of last milers include companies like Rappi, Domicilios.com, and Cormershop.
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Forbes. (October 9, 2020). E-commerce sales share of consumer products in Colombia in 2020, by sales model [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. "E-commerce sales share of consumer products in Colombia in 2020, by sales model." Chart. October 9, 2020. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. (2020). E-commerce sales share of consumer products in Colombia in 2020, by sales model. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. "E-commerce Sales Share of Consumer Products in Colombia in 2020, by Sales Model." Statista, Statista Inc., 9 Oct 2020, https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes, E-commerce sales share of consumer products in Colombia in 2020, by sales model Statista, https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/ (last visited May 08, 2026)
E-commerce sales share of consumer products in Colombia in 2020, by sales model [Graph], Forbes, October 9, 2020. [Online]. Available: https://www.statista.com/statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
