The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Refisal was the most chosen food brand in Colombia in 2023, with **** million Consumer Reach Points (CRP). Ranking second was Diana, with **** million CRPs, followed by Maggi, with **** million CRPs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (June 11, 2024). Leading food brands in Colombia in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/
Kantar Worldpanel. "Leading food brands in Colombia in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/
Kantar Worldpanel. (2024). Leading food brands in Colombia in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/
Kantar Worldpanel. "Leading Food Brands in Colombia in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/
Kantar Worldpanel, Leading food brands in Colombia in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/ (last visited May 08, 2026)
Leading food brands in Colombia in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1068429/most-popular-food-brands-in-colombia-by-reach/
