Non-digital advertising touchpoints in Germany 2025| Statista

Non-digital advertising touchpoints in Germany as of September 2025

Characteristic	Share of respondents
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Number of respondents

39,895 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across non-digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

******* and *********************** are the top two answers among German consumers in our survey on the subject of "Non-digital advertising touchpoints".
The survey was conducted online among 39,895 respondents in Germany, in 2025.