Key research themes
1. How is window dressing conceptualized and utilized across different domains such as domestic aesthetics, commercial display, and financial reporting?
This theme explores the multifaceted nature of window dressing, examining its role as an aesthetic and technical practice in domestic and retail environments, as well as a strategic financial behavior in corporate and banking contexts. Understanding these diverse applications highlights how window dressing functions as both a cultural symbol and a managerial tactic to influence perception, whether of physical spaces or financial health.
2. What are the social and psychological dimensions influencing window dressing practices in fashion and consumer culture?
This research theme investigates how social stigma, consumer psychology, and cultural narratives shape window dressing and repair-related behaviors in clothing and fashion. It considers the interaction between fast fashion culture, sustainability efforts, and consumers’ willingness or resistance to engage in mending or extending garment lifespans, positioning window dressing as part of a broader discourse on material culture, consumption, and identity.
3. How has window dressing historically functioned as symbolic and performative elements in art and architecture?
This theme examines window dressing’s role beyond commerce and finance, investigating its symbolic, performative, and cultural functions in artistic and architectural contexts. The research covers historical and contemporary uses of drapery and plaster casts within studios and interiors, highlighting how these elements mediate identity, artistic lineage, and spatial experience, and challenge boundaries between functions and aesthetic expressions.