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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Global Leadership Organizational Research in Management
Satrio Ahmadtul Firdaus Romadhoni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Dinamika Gaya Kepemimpinan dalam Strategi Optimalisasi Penguatan Kinerja Karyawan Studi Empiris pada Perusahaan LQ45 Periode 2022–2023 Satrio Ahmadtul Firdaus Romadhoni; Abdul Hamid Syarif; Sopiah Sopiah
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3241

Abstract

In the era of globalization and increasing intensity of competition, public companies in Indonesia are required to develop internal strategies that are able to support sustainability and performance improvement in a sustainable manner. This study aims to analyze the relationship between leadership style, work discipline, and compliance with the principles of good corporate governance (GCG) in companies that are members of the LQ45 index on the Indonesia Stock Exchange. The method used is a normative qualitative approach with document study techniques, using secondary data in the form of annual reports, sustainability reports, and related academic literature. The results show that the application of transformational leadership styles, characterized by employee empowerment, innovation, and sustainable motivation, is significantly positively correlated with the implementation of a structured work discipline system and adherence to GCG principles. These findings confirm that the integration between effective leadership and organizational discipline is a strategic foundation in creating an adaptive, competitive, and integrity work culture. This research makes an important contribution to strengthening contemporary management theory and corporate governance practices, as well as becoming a reference for companies in building a superior internal management system.
Survival Strategy Through Segmenting, Targeting, Positioning Approach: A Study On Warung Lucau Angkringan in Facing Market Competition Dynda Prista; Nur Afika Fitriani; Satrio Ahmadtul Firdaus Romadhoni; Nazwan Suharsono; Sudarmiatin Sudarmiatin
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2585

Abstract

This study aims to analyze the survival strategy applied by Warung Lucau Angkringan, a Micro, Small, and Medium Enterprise (MSME) in the culinary sector in Banyuwangi, in the face of increasing intensity of market competition. Carrying the concept of angkringan based on Osing local culture, Lucau Angkringan offers differentiation through signature dishes such as Sambal Lucau and Ayam Kesrut Lucau. However, limitations in marketing strategy, unclear market segmentation, and competition with large-scale restaurants are the main obstacles in developing its business. Through the Segmenting, Targeting, and Positioning (STP) approach, this research shows that Lucau Angkringan can identify and segment the market more effectively, and focus its marketing strategy on local consumers and tourists seeking authentic culinary experiences. In addition, innovations in digital marketing and efficient operational management are needed to improve competitiveness and expand market reach. The results of this study indicate that the proper implementation of STP strategies, accompanied by the optimization of digital marketing, can support the sustainability and growth of Warung Lucau Angkringan amidst the competitive culinary industry.
Co-Authors Abdul Hamid Syarif Dynda Prista Nazwan Suharsono Nur Afika Fitriani Sopiah Sopiah Sudarmiatin