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All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Hulu, Nutiwati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Managing Employees with Disabilities in an Effort to Achieve Workplace Inclusion Yumni, Raihanah; Aprinawati, Aprinawati; Ambarita, Cristin Melani Br; Syahfitri, Rinanda Suci; Putri, Fitria Anisa; Lubis, Karina Safitri; Hulu, Nutiwati
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.777

Abstract

This study delves into the complexities of managing employees with disabilities in the pursuit of workplace inclusion. By analyzing existing literature and case studies, the research explores the theoretical underpinnings, practical implementation, and challenges associated with creating inclusive work environments for individuals with disabilities. The findings highlight the critical role of organizational policies, training programs, and accessibility measures in fostering a culture of inclusivity. Furthermore, the study examines the impact of workplace inclusion on both employees with disabilities and the organization as a whole. Key themes emerging from the analysis include the significance of recruitment and selection processes, the importance of providing accommodations and support services, and the need to address attitudinal barriers. The paper concludes by discussing the potential benefits of workplace inclusion, such as increased employee morale, improved organizational reputation, and enhanced innovation.
The Role of Sales Promotion Girls as Frontliners in Wardah's Product Marketing Strategy Hulu, Nutiwati; Lubis, Karina Safitri; Khairunnisa, Khairunnisa; Manurung, Karina; Ovianti, Widya; Syahreza, Dina Sarah; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.855

Abstract

This research analyzes the role of the Sales Promotion Girl (SPG) as a frontliner in the marketing strategy for Wardah products, one of the leading cosmetic brands in Indonesia. Using qualitative methods through in-depth interviews and observations, this research found that SPG has a significant contribution in increasing brand awareness, customer loyalty and product sales effectiveness. The research results also reveal that communication skills, adaptation to digital marketing trends, and collaboration with the marketing team are key factors for SPG's success in achieving marketing targets. This research suggests the importance of ongoing training, attention to SPG welfare, and strengthening cross-functional collaboration to increase the effectiveness of SPG's role in supporting Wardah's marketing strategy.
Co-Authors Ambarita, Cristin Melani Br Aprinawati, Aprinawati Khairunnisa Khairunnisa Lubis, Karina Safitri Manurung, Karina Ovianti, Widya Putri, Fitria Anisa Syahfitri, Rinanda Suci Syahreza, Dina Sarah Yumni, Raihanah