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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Army Cahya Putra Rustamaji
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Edukasi Peningkatan Kinerja Dengan Pelatihan Pencatatan Laporan Keuangan Pada Wirausahawan Widiastuti Widiastuti; Zulfa Zakiatul Hidayah; Indra Permana; Army Cahya Putra Rustamaji; Dian Rachmawati Afandi
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 1 (2024): Januari : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i1.339

Abstract

Financial management is very crucial in practice, both personal and business financial management. This is very important, especially for MSMEs, because poor financial management will have an impact on bookkeeping and make income and expenses confusing, especially if the business being run has started to increase in sales. Financial recording is an important thing but is often underestimated even though there are many benefits that entrepreneurs get by recording financial reports. There are many reasons why a business has not recorded financial reports properly, such as a lack of insight into what it is like to make or record its own financial reports and there are no resources that can handle it, as is also felt by the entrepreneur who owns the Tunas Sari semprong located in Rengasdengklok-Karawang. Starting from this, in this community service, we aim to provide basic training in simple financial recording to improve the performance of entrepreneurs' businesses. Apart from the manual, we also provide understanding in operating financial records using a digital application in the form of BukuKas which can be installed on business people's smartphones. This makes it easier for entrepreneurs to operate financial reports. With knowledge of financial reports, we can easily find out our income and expenses and can be used as evaluation material in improving business performance and developing the business we own. From the results of this training, it is hoped that entrepreneurs will be able to record simple financial reports and be able to operate the BukuKas application to make recording easier.
PELATIHAN MANAJEMEN BISNIS DAN KEUANGAN DIGITAL BAGI PELAKU UMKM TAMBUN SELATAN Fiqih Maria Rabiatul Hariroh; Erin Soleha; Army Cahya Putra Rustamaji
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v1i3.322

Abstract

Usaha mikro kecil menengah (UMKM) mempunyai peran penting dan strategis bagi pertumbuhan ekonomi negara, baik negara berkembang maupun negara maju. Pada saat krisis ekonomi berlangsung di Indonesia, kemampuan UMKM untuk tetap bertahan di masa krisis ekonomi adalah bukti bahwa sektor UMKM merupakan bagian dari sektor usaha yang cukup Tangguh. Usaha Mikro Kecil dan Menengah atau UMKM merupakan bisnis yang juga memerlukan pengelolaan manajemen usaha terkait aspek-aspek fungsional usaha dan pengelolaan keuangan yang baik. Setiap bisnis akan membutuhkan pengelolaan usaha dan keuangn yang tepat agar bisnis tetap bisa berjalan dengan lancar. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang pengelolaan manajemen usaha dan keuangan sederhana dalam bentuk paparan dan diskusi terkait komponen-komponen dalam mengelola manajemen usaha dan keuangan.
Sosialisasi Strategi Branding dan Peningkatan Kinerja Karyawan Untuk Meningkatkan Minat Beli Pelanggan Army Cahya Putra Rustamaji; Novi Fitria Hermiati; Daspar Daspar; Isarianto Isarianto; Arif Widodo Nugroho
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 3 (2024): Juli : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i3.262

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.
Pendampingan dalam Meningkatkan Kualitas Produk dan Pelayanan dalam Memenuhi Kepuasan Pelanggan Army Cahya Putra Rustamaji; Sinta Sundari Heriyanti; Suhendra Suhendra; Arif Widodo Nugroho
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 1 (2025): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i1.730

Abstract

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.
Peningkatan Edukasi, Kesehatan, dan Ekonomi Masyarakat Desa Ciantra Melalui Lomba, Penyuluhan, Cek Kesehatan dan Bazar UMKM Army Cahya Putra Rustamaji; Aly Mulkan Arifuddin; Firli Fahsyaroni; Muhamad Nurul Ainil Yaqin; Nur Hanifah
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 1 No. 3 (2024): September : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kes
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v1i3.528

Abstract

This research aims to improve public health and economic education in Ciantra Village through stunting counseling programs, health checks, and MSME development. The methods used include counseling at Posyandu to increase awareness about stunting and the importance of routine health checks, as well as MSME bazaars accompanied by marketing training to strengthen the local economy. The results of the study showed an increase in public understanding of stunting prevention and early detection of health problems, as well as an increase in sales of MSME products after rebranding. This program is not only successful in overcoming existing health and economic problems, but also strengthens the status of Ciantra Village as an independent village. The implementation of this program can be a model for other villages in an effort to achieve community independence and welfare.
Co-Authors Aly Mulkan Arifuddin Daspar Daspar Dian Rachmawati Afandi Erin Soleha Fiqih Maria Rabiatul Hariroh Firli Fahsyaroni Indra Permana Isarianto Isarianto Muhamad Nurul Ainil Yaqin Novi Fitria Hermiati Nugroho, Arif Widodo Nur Hanifah Sinta Sundari Heriyanti Suhendra Suhendra Widiastuti Widiastuti Zulfa Zakiatul Hidayah