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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Economic: Journal Economic and Business
Febrian, Habli Ridho
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PELAYANAN DALAM MEMBANGUN LOYALITAS PELANGGAAN PADA USAHA DEPOT AIR DI DESA BANGUN SARI BARU Aprinawati, Aprinawati; Munthe, Yeyen Aprilia; Liany, Aprilia Putri; S, Khawarizmi Annadi; Sinaga, Arta Yesaro; Sinulingga, Alexander; Ramadan, Jizdan; Febrian, Habli Ridho
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.53186

Abstract

Penelitian ini bertujuan untuk untuk mengevaluasi proses distribusi, mengidentifikasi faktor-faktor yang memengaruhi keandalan layanan, dan mengukur tingkat kepuasan pelanggan dalam konteks pelayanan air galon di Desa Bangun Sari Baru. Responden dalam penelitian ini adalah para pelaku usaha dan konsumen air galon pada Desa Bangun Sari Baru. Penelitian ini menggunakan metode kualitatif yang dimana mewawancarai para pelaku usaha dan para konsumen air galon. Hasil penelitian menunjukkan bahwa kualitas pelayanan sangat berpengaruh terhadap kepuasan pelanggan serta loyalitas terhadap pelanggan.Kata Kunci : Kualitas pelayan, Kepuasan pelanggan, dan Loyalitas Pelanggan. 
The Influence of Consumer Characteristics on Insurance Product Purchase Decisions at Pan Pacific Insurance. PT – Medan Ismail, Faruq Syauqi; Sulaiman, Najdi Nawri; Febrian, Habli Ridho; Sinulingga, Alexander Stefanus
Economic: Journal Economic and Business Vol. 3 No. 4 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i4.696

Abstract

This research aims to analyze the influence of consumer characteristics on purchasing decisions for insurance products at PT Pan Pacific Insurance in Medan. This research uses a qualitative approach with descriptive research type. The data collection techniques used were in-depth interviews and observation. The research results show that consumer characteristics, both social and personal factors, have a significant influence on the decision to purchase insurance products at PT Pan Pacific Insurance in Medan. Social factors such as reference groups, family and social status are important considerations for consumers in choosing insurance products. Meanwhile, personal factors such as age, occupation, economic situation and lifestyle also influence consumer needs and preferences in choosing appropriate insurance products. The findings of this research can help PT Pan Pacific Insurance to develop more effective marketing strategies and adapt their insurance product offerings according to various consumer preferences and needs.
Co-Authors Aprinawati, Aprinawati Ismail, Faruq Syauqi Liany, Aprilia Putri Munthe, Yeyen Aprilia Ramadan, Jizdan S, Khawarizmi Annadi Sinaga, Arta Yesaro Sinulingga, Alexander Sinulingga, Alexander Stefanus Sulaiman, Najdi Nawri