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Tinjauan Kritis terhadap Teori Komunikasi Interpersonal: Implikasi terhadap Hubungan Sosial dalam Era Digital Kartini Kartini; Dwi Arlintang; Fathurrahman Fathurrahman; Ezzlan Bayu Setiawan; Bayu Febrian Al-Farabi; Alwan Galib; Nazma Ainina
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.1420

Abstract

Understanding digital literacy was also raised as an important aspect to close the knowledge gap in society regarding the psychological, social and human impacts of digital interactions. And this research contributes to our understanding of how interpersonal communication theory can develop and adapt in the face of continually changing social dynamics, especially in the digital era. In this research, the research method chosen is the library method. This means that the research is focused on reviewing and analyzing literature relevant to the research topic, namely a critical review of interpersonal communication theory and its implications for social relationships in the digital era. This research results in this critical review confirming that interpersonal communication theory remains relevant in the digital era, but must undergo adjustments to be able to face the reality of continuously developing social relationships. Discussion of the implications of this theory becomes the basis for designing new concepts and more effective communication strategies in a dynamic digital environment.
Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.