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All Journal VISA: Journal of Vision and Ideas Da'watuna: Journal of Communication and Islamic Broadcasting
Rangga Diva
Universitas Islam Negeri Sumatera Utara
Religion Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Peran Mahasiswa dalam Pengabdian Masyarakat untuk Meningkatkan Tri Dharma Perguruan Tinggi di Desa Hulu Kecamatan Pancur Batu Afrini Yuninda Silitonga; Annisa Tri Septiani; Irhamna Irhamna; Fathurrahman Fathurrahman; Nazwa Pasya; Susan Ramadhani; Rangga Diva; Khairunnisa Sebayang; Adjie Iqthiar Kusniadi; Nur’aida Nabila; Nadya Dwi Ananda
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.1293

Abstract

Higher education institutions has a significant contribution in improving the quality of human resources. Community service is one of the pillars of the Higher Education Tri Dharma, alongside education and teaching duties as well as research duties. This is stated in article 24, point 22 of Law No. 20 of 2003. This journal investigates the effectiveness of mutual cooperation activities, elderly gymnastics, and Yasin recitations in improving the implementation of the Higher Education Tri Dharma. Through participatory research, mutual cooperation activities have successfully created active engagement between higher education institutions and the community, improved community service, and provided opportunities for community service. Elderly gymnastics has been proven to have a positive impact on the physical health and well-being of the elderly, while Yasin recitations create a spiritual space that supports religious values in the higher education environment.
Pengaruh Media Sosial Terhadap Perilaku Konsumen : Studi Kasus Instagram dan Pembelian Produk Fashion Nursapia Harahap; Hafiz Mansyur; Nadya Dwi Ananda; Dwi Arlintang; Elisa Damayanti; Susan Ramadhani; Nisrina Ardra Hafizha; Afrini Yuninda Silitonga; Rangga Diva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3473

Abstract

This study aims to examine the influence of social media usage, particularly Instagram, on consumer behavior in the context of fashion product purchases. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to respondents. The results show that Instagram usage has a significant impact on the frequency of fashion product purchases. The t-test reveals that each additional hour of Instagram use per day significantly increases the frequency of fashion purchases. These findings indicate the importance of Instagram as an effective marketing platform in the fashion industry.
Co-Authors Adjie Iqthiar Kusniadi Afrini Yuninda Silitonga Annisa Tri Septiani Dwi Arlintang Elisa Damayanti Fathurrahman Fathurrahman Hafiz Mansyur Irhamna Irhamna Khairunnisa Sebayang Nadya Dwi Ananda Nazwa Pasya Nisrina Ardra Hafizha Nursapia Harahap Nur’aida Nabila Susan Ramadhani