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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Economic Education and Entrepreneurship Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) KarismaPro Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Wulang: Jurnal Pendidikan Guru Madarasah Ibtidaiyah
Buci Morisson
STAIDA Sukabumi
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Dampak Pelatihan dan Pengembangan Sumber Daya Manusia Terhadap Kreativitas Masyarakat Dalam Meningkatkan Nilai Jual Produk Buci Morisson
KarismaPro Vol 13, No 2 (2022): KARISMAPRO
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i2.1006

Abstract

AbstrakPenilitian ini bertujuan untuk mengetahui pengaruh pelatihan dalam meningkatkan kreativitas masyarakat Kp. Pengkolan Desa Cikidang Kecamtan Lembang Kabupaten Bandung Barat membuat suatu produk bersifat nilai jual, dan pengaruh pegembangan dalam meningkatkan kreativitas masyarakat Kp. Pengkolan Desa Cikidang Kecamtan Lembang Kabupaten Bandung Barat membuat suatu produk bersifat nilai jual. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif Jenis penelitian yang digunakan yaitu metode survey dimana instrumen penelitian berupa wawancara dan kuesioner, pengambilan sampel menggunakan teknik sampel jenuh. Uji validitas data menggunakan korelasi Pearson, uji reliabilitas menggunakan Cronbach alpha, sedangkan analisis data dilakukan dengan menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian dengan uji parsial (t) menunjukan bahwa pelatihan memiliki pengaruh yang signifikan terhadap kreativitas masyarakat Kp. Pengkolan Desa Cikidang Kecamtan Lembang Kabupaten Bandung Barat, pengembangan memiliki pengaruh yang signifikan terhadap kreativitas masyarakat Kp. Pengkolan Desa Cikidang Kecamtan Lembang Kabupaten Bandung Barat, dan secara simultan (f) pelatihan dan pengembangan SDM secara simultan berpengaruh terhadap kreativitas masyarakat Kp. Pengkolan Desa Cikidang Kecamtan Lembang Kabupaten Bandung Barat membuat suatu produk bersifat nilai jual. Keywords: Pelatihan, Pengembangan, Kreativitas Masyarakat AbstractThis study aims to determine the effect of training in increasing the creativity of the people of Pengkolan Village, Cikidang Village, Lembang District, West Bandung Regency, making a product with a selling value, and the effect of development in increasing the creativity of the Pengkolan community, Cikidang Village, Lembang District, West Bandung Regency, making a product with a selling value. This study uses a quantitative method with a descriptive and verification approach. The type of research used is a survey method where the research instruments are interviews and questionnaires sampling using saturated sample techniques. Test the validity of the data using Pearson correlation, reliability test using Cronbach alpha, while data analysis was performed using multiple linear regression analysis with the help of SPSS software. The results of the partial test (t) show that the training has a significant influence on the creativity of the people of Pengkolan Village, Cikidang Village, Lembang District, West Bandung Regency, development has a significant influence on the creativity of the Pengkolan Community of Cikidang Village, Lembang District, West Bandung Regency, and simultaneously ( f) training and development of human resources simultaneously affect the creativity of the community of Kp. Pengkolan, Cikidang Village, Lembang District, West Bandung Regency to make a product with a selling value.Keywords: Training, Development, Community Creativity
Pengaruh Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan (Studi di PT. ASIA HEALTH ENERGI BEVERAGES SUKABUMI) Buci Morisson Morisson
KarismaPro Vol 11, No 2 (2020): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i2.95

Abstract

Based on multiple regression analysis obtained by linear regression equation Y = 13,531 + 0,321X1 + 0,420X2 + e. Stating that the effect of increasing the value of the leadership unit by 0.321 then the value of employee performance will increase by 32.1%. If work motivation has an additional value of 0.420, the employee's performance value will also increase by 42,0%. Based on the calculation of the coefficient of determination obtained Adjusted (R square) value of 0.446 or 44.6% and the remaining 55.4% is influenced by variables not examined. Based on the calculation of the correlation coefficient, the value is 0.681, the coefficient is at an interval of 0.60 - 0.799, included in the level of "strong" relationship, which means leadership and work motivation have a strong correlation on employee performance. This research is also supported by t-test hypothesis testing, leadership significance value 3,448 2,091 and work motivation 4,336 2,091 resulting in H0 rejected and H1 accepted, which means that leadership and work motivation significantly influence employee performance.
BRAND IMAGE DAN LIFE STYLE DAPAT MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK ISOTONIK Buci Morisson
KarismaPro Vol 13, No 1 (2022): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i1.152

Abstract

This study aims to find out how the influence of brand image on the decision to purchase isotonic products in Sukabumi city and regency of Sukabumi. The sample used was 400 respondents, calculated based on Slovin's formula. The method of sampling respondents used in this study is through purposive sampling. Data collection method using survey method, with research instrument is questionnaire. The data analysis method uses statistical analysis in the form of multiple linear regression tests. Analysis tools using SPSS version 23 applications.  The results of this study showed that partially lifestyle variables had a positive and significant effect on the variable decision of purchasing isotonic beverages. While the variable brand image has a positive effect, but not significantly to the variable decision of purchasing isotonic beverage products
OPTIMALISASI SUMBER DAYA DALAM PEMBIAYAAN PENDIDIKAN SMA SWASTA: STUDI TENTANG DIVERSIFIKASI PENDANAAN Sutisna, Uken; Anwarul Umam, Raihan; Morisson, Buci
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i6.8140

Abstract

The plan for a Golden Indonesia in 2045 will be realized if Indonesia's human resources are superior in quantity and quality. At present, the situation that has just materialized is only limited to the quantity, while the quality has not yet reached the expected stage. To reach the stage of quality human resources, quality educational facilities are also needed. One of them is by paying attention to the quality of all educational units regardless of their status. However, the fact is that not all education units receive sufficient attention in terms of funding. For example, the existence of private high schools is often marginalized even though it has an important role to fill the void of educational facilities that the government is unable to provide. The marginalized context in question is about the lack of maximum government contribution in its financing, so that the school often depends on student tuition. This research aims to identify the complexity of the funding problems experienced and the solutions implemented by private high schools. The approach used is qualitative with a document study method. The results show that funding problems in private senior high schools include dependence on student tuition as the main source of income, lack of subsidies from the government, and limited diversification of funding sources. This situation will certainly have an impact on the quality of educational facilities and the welfare of the students. Keywords: education financing, private senior high schools, funding diversification
TRANSFORMASI EKONOMI DIGITAL DI INDONESIA: PELUANG, TANTANGAN DAN STRATEGI PENGEMBANGAN Sutisna, Uken; Anwarul Umam, Raihan; Morisson, Buci
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i12.8554

Abstract

The transformation of the digital economy in Indonesia has become one of the main drivers of economic growth and social development. This process opens up various opportunities, but also faces complex challenges. This article aims to identify the opportunities and challenges that arise along with the development of the digital economy, as well as the development strategies that need to be implemented to support the acceleration of this transformation. Using a qualitative approach and literature study method, this research analyzes various relevant literature on the phenomenon of the digital economy in Indonesia, such as the current growth of the digital economy, development challenges, development opportunities, and strategies for strengthening the digital economy. The results show that although Indonesia has great potential to become a major player in the global digital economy, there are still significant barriers such as digital infrastructure gaps, limited skilled human resources, and regulations that are not yet fully supportive. Therefore, development strategies that can be implemented include improving the quality of technological infrastructure, developing digital skills among the workforce, and improving policies and regulations that support the digital ecosystem. With the right policies and support from various parties, the transformation of the digital economy in Indonesia is expected to contribute significantly to inclusive and sustainable economic growth. Keywords: transformation, digital economy, development strategy
EFEKTIFITAS PENGGUNAAN APLIKASI MICROSOFT EXCEL DALAM PENGELOLAAN NILAI RAPOR DI SMA PGRI CICURUG Morisson, Buci; Sutirman
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 11 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i11.8561

Abstract

One of the most renowned and frequently used tools for data processing is Microsoft Excel. The purpose of this study is to evaluate how well instructors at SMA PGRI Cicurug perceive Microsoft Excel as a tool for processing student report card data. The survey employed a Likert Scale, with the research analysis adopting a quantitative descriptive approach. The methodology involved calculating data percentages using frequency distribution and intervals before providing a comprehensive explanation. The findings of the study indicate that participants view Microsoft Excel as an efficient tool for processing student report cards at SMA PGRI Cicurug. Training is essential to enhance teachers' proficiency with Microsoft Excel, as utilizing this program for processing student report cards can simplify their tasks in managing and processing report card data. Keywords: Microsoft Excel, Report Value , Data Processing Media
Management of Educational Financing in OMNI Elementary School Cibinong Morisson, Buci; Widayati, Ani; Djunaedi, Atikah; Susanto, Umar Yeni; Purnamasari, Niken
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the management of educational financing at OMNI School Elementary in Cibinong, Bogor, emphasizing its vital role in supporting the continuity of the teaching and learning process. The research aims to evaluate the effectiveness of school fund utilization, financial reporting, and transparency in managing educational funds. Additionally, it identifies potential mismanagement issues and examines how these funds improve classroom learning quality. The findings offer deeper insights into more effective and efficient school fund management, positively impacting students' learning outcomes. This qualitative study adopts a single-case design focusing on the financial management of OMNI School Elementary. Data were gathered through documentation and interviews to analyze the financial management practices in the school. The results reveal no significant financial constraints at the institution. The allocated funds are efficiently used for various educational needs, reflecting proper allocation and effective utilization. OMNI School implements a robust accountability system, characterized by its commitment to transparency, such as publicly posting financial reports on the school noticeboard. This fosters an atmosphere of transparency and accountability, positively affecting the quality of classroom learning. Well-managed financial resources have enabled the provision of essential facilities, improving the overall educational experience. This study highlights the importance of accountability and transparency principles in achieving sustainable educational quality development.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.190-201
Application of Video Based Learning Method to Increase Student Engagement in the Digital Age Morisson, Buci; Sutisna, Uken; AnwarulUmam, Rayhan
Wulang: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol. 2 No. 2 (2024): Wulang Jurnal Pendidikan Guru Madarasah Ibtidaiyah
Publisher : Study Program of Madrasah Ibtidaiyah Teacher Education at Sekolah Tinggi Agama Islam Pangeran Dharma Kusuma Segeran Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55656/wjp.v2i2.338

Abstract

The rapid development of digital technology has revolutionized the educational landscape, which demands more innovative and engaging teaching methods. One such method is Video-Based Learning (VBL), which utilizes multimedia resources, such as videos, to enhance students' learning experience. This article discusses the application of VBL as a strategy to enhance student engagement in the classroom in the context of the digital age. The research examines the effectiveness of VBL in encouraging active participation, enhancing understanding and strengthening students' motivation to learn. By integrating video content in the learning process, educators can provide a dynamic and interactive learning environment that suits various learning styles. In addition, VBL facilitates access to resources beyond traditional teaching, allowing students to interact with learning materials according to their pace and preferences. This research demonstrates the positive impact of VBL on student engagement, especially in subjects that benefit from visual and auditory stimulation, and discusses challenges and solutions in effective implementation. This article aims to provide insights and practical guidelines for educators in integrating Video-Based Learning in their teaching practices, so that students are better equipped to thrive in the digital age.
Pusat dan Periphery: Memahami Ketimpangan Ekonomi Antar Wilayah di Indonesia dan Solusi Pembangunan Berkelanjutan Uken Sutisna; Rayhan Anwarul Umam; Buci Morisson
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6026

Abstract

Economic inequality between regions in Indonesia is still a major challenge, especially between Java, which is the center of the economy, and other regions such as Papua, Maluku, and Kalimantan, which are experiencing delays in development. This inequality is caused by several factors, such as centralized development policies, lack of infrastructure in certain regions, and high dependence on natural resources. This study aims to identify the causes of such inequality and offer solutions that can reduce the gap between regions. The approach used in this research is qualitative analysis by examining data related to economic growth, poverty rates, and the distribution of development between regions. The results show that inequality is mostly influenced by imbalances in investment and government attention to regions outside Java. Proposed solutions include decentralizing development, improving infrastructure in underdeveloped regions, and encouraging economic diversification to create more equitable opportunities. This research is expected to provide useful insights for a more inclusive development policy, so that all regions of Indonesia can develop sustainably and more equitably.
Digitalisasi UMKM sebagai Strategi Meningkatkan Daya Saing di Era Ekonomi Digital Morisson, Buci; Buci Morisson; Aula Ahmad Hafidh Saiful Fikri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2215

Abstract

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) has become a crucial strategy for enhancing competitiveness in the digital economy era. This study examines the utilization of digital technology by MSMEs in Bandung City, as well as the challenges and opportunities faced during the digital transformation process. Employing a literature review approach and the Systematic Literature Review (SLR) method, this research identifies the impact of the digital economy on MSMEs, including the use of cloud computing for data storage and analytics to understand consumer behavior. Despite challenges such as digital literacy gaps and budget constraints, support from the government through initiatives like the UMKM Go Digital Movement and Bandung Smart City has accelerated digitalization efforts. These programs provide significant training and assistance, with over 5,000 MSMEs receiving digital training and reporting an average revenue increase of 30%. The study concludes that collaboration among government, academia, and the private sector is essential to ensure the sustainability of MSME digital transformation. Policy recommendations are also suggested to support MSMEs in adopting digital technology more effectively
Co-Authors Ani Widayati Anwarul Umam, Raihan AnwarulUmam, Rayhan Aula Ahmad Hafidh Saiful Fikri Djunaedi, Atikah Niken Purnamasari Rayhan Anwarul Umam Susanto, Umar Yeni Sutirman Sutirman Sutisna, Uken Uken Sutisna