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All Journal Jurnal Manajemen dan Agribisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Ghurnita: Jurnal Seni Karawitan Jurnal Kabar Masyarakat Muria Jurnal Agroteknologi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Wahid Nur Fajri
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas) Fajri, Wahid Nur; Any Suryantini; Masyhuri
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.276

Abstract

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas. Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
Penyuluhan Dunia Kampus Pertanian Kepada Siswa-Siswa Jurusan APHP (Agribisnis Hasil Pengolahan Pertanian) Di SMKN 1 Pakis Aji Jepara Riany Aulia Shabila; Wahid Nur Fajri; Muhammad Amir Biky; Nurfahmi Fadlillah
Jurnal Kabar Masyarakat Vol. 2 No. 3 (2024): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i3.2129

Abstract

Department of Agricultural Processing Products is one of the departments at SMKN 1 Pakis Aji Jepara which prioritizes practice as well as theory. Students of the Department of Agricultural Processing Products are not only intended to work directly but are also encouraged to continue their higher education on campus. The lack of information on the campus world, especially in a field that is linear with the Department of Agribusiness of Agricultural Processing Products, namely agriculture, makes it less difficult for students to know the real campus world. Moreover, the teachers of SMKN 1 Pakis Aji Jepara have not been able to explain the campus world in detail due to the limited time focused on teaching the material. Therefore, a community service activity was carried out by Agricultural Campus Lecturers from Muria Kudus University, Muhammadiyah Purwokerto University and Muhammadiyah Tegal University in the form of counseling about the world of agricultural campuses to students of SMKN 1 Pakis Aji Jepara. The counseling techniques carried out are by presenting materials, introducing the campus world with videos and discussions. The activity was carried out with a presentation about the campus world, especially the agricultural campus with material on how to choose an agricultural campus, how to register on an agricultural campus, campus life, campus organizations, what to do when studying at an agricultural campus, agricultural campus majors that can be chosen according to the interests of the major, scholarships on the agricultural campus and so on. The counseling was carried out in the Multipurpose Room of SMKN 1 Pakis Aji Jepara with the number of counseling participants of 56 students majoring in Agricultural Processing Products of SMKN 1 Pakis Aji Jepara
INOVASI PUPUK CAIR ORGANIK ECO ENZYME: RESPONS PETANI PADI DI DESA WONOSOCO, KECAMATAN UNDAAN KABUPATEN KUDUS Fajri, Wahid Nur; Shabila, Riany Aulia; Fairuzia, Fazat; Yuliani, Farida; Imanuddin, Muhamad
Muria Jurnal Agroteknologi (MJ-Agroteknologi) Vol 3, No 1 (2024)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjagrotek.v3i1.13121

Abstract

Tujuan penelitian untuk mengidentifikasi persepsi petani terhadap penggunaan pupuk organik eco-enzyme dan faktor-faktor yang memengaruhi persepsi petani padi terhadap pupuk organic eco-enzyme di Desa Wonosoco Kecamatan Undaan, Kudus. Penelitian dilakukan pada bulan Maret 2024 dengan menggunakan metode survei. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam menggunakan kuesioner. Data dianalisis menggunakan skala Likert dan analisis deskriptif untuk memahami karakteristik serta persepsi petani padi terhadap pupuk organik eco-enzyme.Hasil penelitian menunjukkan petani padi di desa Wonosoco umumnya berusia 52 hingga 57 tahun yang artinya peran petani millenial masih rendah.  Lama usahatani umumnya sudah cukup lama yaitu 31-36 tahun, dengan Pendidikan sekolah dasar, sebagian besar pernah mengikuti pelatihan, dan kepemilikan lahan petani di desa Wonosoco umumnya milik pribadi. Petani padi di desa Wonosoco beranggapan budidaya tanaman padi dengan pupuk organik menguntungkan, dan keuntungannya akan berbeda, dan tidak ada peningkatan hasil panen dibandingkan budidaya menggunakan pupuk kimia. Petani masih ragu apakah pupuk organik eco-eco enzyme sesuai atau tidak dengan kebiasaan masyarakat. Anjuran penggunaan pupuk organik tidak sesuai dengan kebiasaan masyarakat sekitar yang umumnya menggunakan pupuk kimiawi, serta akan mengubah kebiasaan olah lahan masyarakat. Budidaya dengan pupuk organik dianggap sulit dan tidak praktis dibanding dengan pupuk kimiawi. Meskipun, dari tingkat kemudahan untuk dicoba petani beeranggapan bahwa budidaya tanaman dengan pupuk organik cukup mudah dicoba, dan dapat diaplikasikan di berbagai jenis tanaman. Apabila dilihat dari hasil panen, nilai tambah dan kualitas pada budidaya tanaman secara organik terlihat signifikan, sayangnya dari pendapatan tidak berbeda jauh dari budidaya secara konvensional.
Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 1 (2025): : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i1.724

Abstract

Movement Indonesia's economy is supported by the micro, small, and medium enterprise sectors (SMEs). More than 97% of the national workforce is made up of SMEs, which account for about 61.07% of GDP. SMEs often face problems, such as limited market access, low capital, and low technology adoption. The use of technology in MSME marketing has a great opportunity to reach a wider market. Unfortunately, not many SMEs owners have implemented digital marketing, especially SMEs in rural areas. As in Cijati, Cimanggu, Cilacap Regency, the natural potential, processed products, and handicrafts produced by MSMEs have not been able to expand their market. produced by MSMEs have not been able to expand the market. Therefore, the socialization of utilization of digital media for the development of SMEs marketing in Cijati village was carried out to increase the understanding and ability of SMEs owners. village was conducted to increase the understanding and ability of SMEs players in the utilization of technology for digital marketing. This socialization was held on Sunday, April 9, 2023, at the Cijati, Cimanggu District, Cilacap Regency, attended by 25 SMEs owners. Participants were introduced to various digital platforms that can be used to market their products, such as social media (Facebook, Instagram, and TikTok) and e-commerce platforms (Shopee, Tokopedia, and TikTok Shop).
Model Integrasi Teknologi Digital dalam Pengembangan Karawitan PO Haryanto untuk Meningkatkan Minat Generasi Muda di Era Digital Wijayanto, Wasis; Widyatma, Yollanda Vannesicha; Asmara, Fantasi Fana Sari; Fajri, Wahid Nur
GHURNITA: Jurnal Seni Karawitan Vol 5 No 1 (2025): Ghurnita: Jurnal Seni Karawitan
Publisher : Pusat Penerbitan LPPMPP ISI Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/jurnalsenikarawitan.v5i1.5105

Abstract

This study discusses how karawitan laras PO Haryanto can play an active role in the scope of performing arts as a means of entertainment as well as an effective learning medium to increase the interest of the younger generation in traditional arts. The method used is qualitative through a case study approach. The data collection technique is carried out by means of observation, interviews, and documentation carried out at the PO Haryanto Kudus bus garage. This study explores the adaptation of karawitan learning activities in the art studio to digital media, namely streaming platforms, social media, and interactive content, as a form of cultural preservation and increasing the interest of the generation in developing the arts. The results of the study show that the collaboration between aspects of tradition and digital innovation is able to attract the attention of the next generation, and make karawitan relevant to entertainment tastes without eliminating the essence of local culture. This finding provides a new perspective on how karawitan art can maintain its existence in the digital era while also becoming a means of education for generations and conservation of traditional culture.
Upaya Penanggulangan Perubahan Iklim Melalui Pengolahan Limbah Buah dan Sayur Menjadi Ekoenzim Di Desa Wonosoco, Kabupaten Kudus Yuliani, Farida; Fairuzia, Fazat; Hendro, Hendy; Nurfajri, Wahid; Imanuddin, Muhammad
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.2.257-265

Abstract

The training in this community service activity aimed to improve the knowledge and skills of the Wonosoco Village community to overcome organic waste and reduce the percentage of organic waste disposal in the final disposal site (TPA) through the processing of organic waste from fruits and vegetables into ecoenzymes. This activity is carried out through direct practical activities in several stages: analysis of community needs, activity design, delivery of materials, manufacture and application of ecoenzymes, and evaluation of activities. The training provided to PKK and farmer groups increased community knowledge of ecoenzyme knowledge by 95.24%. The benefits of ecoenzymes in the fields of agriculture and plantations as complementary nutrients for fertilizers and as cleaning materials for household appliances and the processing of vegetable and fruit waste were 96.67%. Knowledge about the economic potential of ecoenzymes increased by 100%. This organic waste processing training can also change community attitudes toward waste management to reduce the effects of greenhouse gases, as indicated by the percentage of behavior of disposing of organic waste directly in the trash from 67% down to 0% and switching to 85% to be processed into fertilizer or ecoenzymes and 15% given to livestock.
Co-Authors Any Suryantini Asmara, Fantasi Fana Sari Asti Nur Afifah Fairuzia, Fazat Farida Yuliani Hendy Hendro, Hendy Imanuddin, Muhamad Imanuddin, Muhammad Masyhuri Muhammad Amir Biky Nurfahmi Fadlillah Riany Aulia Shabila Wasis Wijayanto Widyatma, Yollanda Vannesicha