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Brand Image as a Mediating Variable of the Influence of Perceived Ease of Use and Price on Customer Satisfaction Nur Faiza; Nursani
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.6

Abstract

Customer satisfaction is important for the sustainability of businesses, both online and offline. The purpose of this research is to examine the role of brand image in mediating the relationship between perceived ease of use and price on customer satisfaction. Data was collected by distributing questionnaires to 160 respondents in East Java who had made online purchases using TikTok Shop in the last 3 months. Then, the hypotheses in this study were tested using Partial Least Squares (PLS). The research findings reveal that: (1) Perceived ease of use has a positive and significant effect on customer satisfaction; (2) Perceived ease of use has a positive and significant effect on brand image; (3) Price has a positive and significant effect on brand image; (4) Price has a positive and significant effect on customer satisfaction; (5) Brand image has a positive and significant effect on customer satisfaction; (6) Brand image is able to mediate the influence of perceived ease of use on customer satisfaction; (7) Brand image is able to mediate the influence of price on customer satisfaction.
STUDENTS’ PERSPECTIVE TOWARD THE IMPLEMENTATION OF GOOGLE FORM AS A DIGITAL LEARNING ASSESSMENT TOOL Nursani; Zaiturrahmi; Diana, Novita
English Education and Applied Linguistics Journal (EEAL Journal) Vol. 7 No. 2 (2024): August (EEAL Journal)
Publisher : IPI Garut Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/eeal.v7i2.1624

Abstract

The purpose of this research is to describe students' perspectives on the implementation of Google Forms as a digital assessment tool. This research uses a qualitative research design. Data collection was carried out through questionnaires and interviews. The research participants were 20 students in the second grade at Dassa Al-Aziziyah Islamic Senior High School. Data from 20 questions were distributed, and interviews with eight students were analyzed. Results were produced regarding students' perspectives on implementing Google Forms as a digital learning assessment tool. The research results showed that students have a positive perspective on using Google Forms from attractiveness, effectiveness, convenience, and efficiency. The efficiency aspect allows students to know the score directly. Thus, this provides efficiency and accuracy to the assessment system. Additionally, it makes it easy for students to answer questions by clicking on the answer rather than circling the question. Moreover, mandatory questions help students to fill in all the questions before submitting the test. Therefore, this will ensure that questions are answered. However, students have a negative perspective on using Google Forms regarding accessibility.
Produktivitas Rumput Gajah (Pennisetum purpureum) dengan level pemberian POC (Pupuk Organik Cair) Kulit Bawang Merah (Allium cepa L) yang Berbeda Amaliah, Reski; Ramadani, Dewi; Nursani
Buletin Peternakan Tropis Vol. 4 No. 2 (2023)
Publisher : BPFP Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/bpt.4.2.102-107

Abstract

Allium cepa L skin waste is one of the household wastes that is still rarely used and thrown away, even though this waste can be processed into liquid organic fertilizer to replace chemical fertilizers such as urea, which provides fertility to plants such as elephant grass. The purpose of this study was to evaluate the effect of onion skin organic fertilizer (POC) on Pennisetum purpureum productivity, consisting of plant height, number of leaves, number of tillers, and fresh weight, and to determine the concentration or dose of Allium cepa L skin POC that gives the best results on Pennisetum purpureum productivity. Method of research design was Complete Random Design (CRD) with 5 treatments and 4 replicates, so that 20 experimental units were obtained. The treatments of the study were A1: without fertilizer (control), A2: POC Allium cepa L skin 25 mL/polybag (pot), A3: POC Allium cepa L skin 50 mL/polybag (pot), A4: POC Allium cepa L skin 75 mL/polybag (pot), and A5: POC Allium cepa L skin 100 mL/polybag (pot). The results of the analysis showed that the provision of Allium cepa L skin POC at different levels had a significant difference (P <0.05) on Pennisetum purpureum productivity consisting of plant height, number of leaves, and fresh weight. while the number of tillers showed no significant difference (P > 0.05). The conclusion of this study is that the provision of Allium cepa skin POC with different levels has a significant effect on the productivity of Pennisetum purpureum consisting of plant height, number of leaves and higher fresh weight. Giving with a concentration of 50 mL/polybag is the best treatment for Pennisetum purpureum productivity.   Key words: Allium cepa L, POC, Productivity, Pennisetum purpureum.   ABSTRAK Limbah kulit bawang merah merupakan salah satu limbah rumah tangga yang masih jarang digunakan dan dibuang begitu saja, padahal limbah ini dapat diolah menjadi pupuk organik cair untuk menggantikan pupuk kimia seperti urea yang memberikan kesuburan pada tanaman seperti rumput gajah. Tujuan penelitian ini untuk mengevaluasi pengaruh pemberian pupuk organik cair (POC) kulit bawang merah terhadap produktivitas rumput gajah yang terdiri tinggi tanaman, jumlah daun, jumlah anakan, dan berat segar serta mengetahui efektivitas konsentrasi/dosis dari POC kulit bawang yang memberikan hasil terbaik terhadap produktivitas rumput gajah. Penelitian ini menggunakan rancangan acak lengkap yang terdiri 5 perlakuan dan 4 ulangan sehingga diperoleh 20 unit percobaan. Perlakuan dari penelitian adalah A1 : tanpa pemberian pupuk (kontrol), A2 : POC kulit bawang merah 25 mL/polybag (pot), A3 : POC kulit bawang merah 50 mL/polybag (pot), A4 : POC kulit bawang merah 75 mL/polybag (pot), A5 : POC kulit bawang merah 100 mL/polybag (pot). Hasil analisis menunjukkan bahwa pemberian POC kulit bawang merah dengan level berbeda terdapat perbedaan nyata (P<0.05) terhadap produktivitas rumput gajah yang terdiri tinggi tanaman, jumlah daun dan berat segar. Sedangkan untuk jumlah anakan menunjukkan tidak adanya perbedaan nyata (P>0.05).  Kesimpulan pada penelitian ini yaitu pemberian POC kulit bawang merah dengan level meningkatkan produktivitas rumput gajah yang terdiri tinggi tanaman, jumlah daun dan berat segar lebih tinggi. Pemberian dengan konsentrasi 50 mL/polybag (pot) merupakan perlakuan terbaik untuk produktivitas rumput gajah.   Kata kunci: Kulit bawang merah, POC, Produktivitas, Rumput gajah
Strategi Pemanfaatan Digital Marketing Melalui Google My Business Pada UMKM di Kecamatan Parado) Nursani; Zara Avila, Dea; Akbar, Muhammad; Firmanto, Taufik; Faiza, Nur; Mulya, Khas Sukma; Amelia, Rizky
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2023): Sewagati: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i3.49

Abstract

Melalui hasil observasi dan wawancara dengan mitra UMKM, terungkap bahwa aktivitas pemasaran yang mereka lakukan masih terbatas pada metode word of mouth, tanpa memanfaatkan potensi media pemasaran baik secara offline maupun online. Produk-produk UMKM hanya dipamerkan di depan rumah tanpa disertai strategi pemasaran yang memadai. Dalam upaya meningkatkan keberlanjutan UMKM, kegiatan pengabdian ini bertujuan untuk menghadirkan UMKM secara online, memungkinkan mereka lebih mudah ditemukan oleh calon pelanggan melalui platform internet. Dengan demikian, diharapkan kegiatan ini dapat membantu UMKM mengoptimalkan potensi pemasaran digital dan meningkatkan daya saing mereka di pasar yang semakin terdigitalisasi.
PENINGKATAN KEMAMPUAN MAHASISWA DAN DOSEN UNIVERSITAS MUHAMMADIYAH BIMA DALAM MENGOPERASIKAN SOFTWARE SPSS Syafruddin, Syafruddin; Fajrin Hardinandar; Nursani; Muhammad Akbar; Rizky Amelia; Khas Sukma Mulya; Muhammad Rizkan
Journal of Excellence Humanities and Religiosity Vol. 1 No. 2 (2024): July (2024)
Publisher : Journal of Excellence Humanities and Religiosity

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34304/joehr.v1i2.258

Abstract

Kegiatan pengabdian masyarakat ini dilakukan untuk meningkatkan wawasan, ilmu pengetahuan dan keterampilan para mahasiswa dan dosen Universitas Muhammadiyah Bima dalam melakukan analisa data statistik menggunakan program Statistical Product for Service Solution (SPSS). Peserta dalam kegiatan pengabdian ini sebanyak 35 orang. yang terdiri dari mahasiswa dan dosen program studi Kewirausahaan, Ilmu Komputer, Ilmu Gizi, Ilmu Hukum, Teknik Sipil, dan mahasiswa pascasarjana PAI (Pendidikan Agama Islam). Kegiatan pengabdian Masyarakat ini berlangsung selama satu hari pada tanggal 2 Maret 2024. Metode pelasakanaan kegiatan pengabdian diawali tahap persiapan, pelaksanaan dan evaluasi. Kegiatan pelatihan ini cukup berhasil menambah pemahaman peserta dari aspek wawasan, ilmu pengetahuan dan keterampilan bagi peserta pelatihan. Kegiatan pengabdian masyarakat terlaksana secara tertib dan teratur Mahasiswa dan dosen yang hadir sebagai peserta menanggapi positif pelatihan analisa data ini. Tindak lanjut yang diperlukan adalah pelatihan lebih lanjut dengan aplikasi dan metode lain untuk mengasah minat dan kemampuan mahasiswa dan dosen secara lebih mendalam
Pencegahan Kenakalan Remaja Melalui Workshop Generasi Sadar Kreativitas dan Inovasi di SMAN 1 Woha Kabupaten Bima Hardinandar, Fajrin; Ridwan; Akbar, Muhammad; Nursani; Alkhair
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 1 (2023): SEWAGATI: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i1.26

Abstract

Tindak pidana kriminal remaja di Kabupaten Bima masih cukup tinggi, sebabbanyak kasus kriminal yang melibatkan remaja. Hal ini menunjukkan bahwamasalah kenakalan remaja memang perlu mendapat perhatian serius. Untukmengawali pencegahan kenakalan remaja, khususnya di wilayah Woha DesaNisa, Komunitas Pencinta Generasi Desa Nisa mengadakan kolaborasi denganUniversitas Muhammadiyah Bima dalam kegiatan Workshop pencegahankenakalan remaja yang dilaksanakan di SMAN 1 Woha Kabupaten BimaTanggal 22 Februari 2023. Tujuan dari kegiatan Pengabdian KepadaMasyarakat (PKM) ini yaitu untuk untuk membangkitkan semangat inovasidan kreativitas dengan harapan perilaku menyimpang yang telah terbentukakibat dari pengaruh budaya setempat, psikologis, dan aspek sosial lainnyadapat terkikis. Metode PKM ini yaitu dengan mengadakan workshop denganbeberapa pembelajaran yaitu eksplorasi keterampilan dan pengetahuan,pembelajaran interaktif dan partisipatif dan prestest. Hasil dari kegiatan inidiketahui bahwa mayoritas peserta workshop kurang paham mengenaiteknolog AI, sedangkan beberapa peserta memahami terkait hukum, inovasidan kreativitas setelah diberikan pretest. Oleh karen itu perlu dilakukan aksilebih lanjut yaitu, 1) edukasi aplikatif terkait pelanggaran hukum bagi remaja,2) Pemerintah memberikan bantuan dan dukungan bagi lembaga atauorganisasi yang bergerak di bidang sosialisasi dan edukasi, dan 3) perluadanya workshop khusus yang membahas secara spesifik tentang penggunaanAI bagi generasi muda. Seluruh upaya tersebut dimaksudkan untukmengurangi dominasi pengaruh negatif yang mungkin saja mempengaruhipsikologi anak untuk melakukan tindankan kriminal (kenakalan remaja)..
Determinants of Purchase Decisions among E-commerce Users: The Significance of Trust, Security, Price, Service Quality, and Risk Perception Nursani; Muhammad Rizkan; Nur Faiza; Muhammad Akbar
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.7

Abstract

The objective of this study is to determine the influence of Trust, Security, Price, Service Quality, and Risk Perception on Purchase Decisions of E-commerce users through Shopee. This is a quantitative study using a data collection technique of a questionnaire distributed through Google form with a sample size of 100 respondents processed with SPSS version 23. The data analysis uses multiple linear regression. The results of the hypothesis test show that: (1) trust affects purchase decisions; (2) security affects purchase decisions; (3) price does not affect purchasing decisions; (4) service quality does not affect purchasing decisions; and (5) risk perception affects purchase decision of E-commerce consumers through the Shopee website.Trust
The Role of Socioeconomic Determinants on Individual Decision to Quit Smoking: Evidence from Indonesia. Muhammad, Rizkan; Nursani
Journal of Developing Economies Vol. 8 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jde.v8i2.41636

Abstract

The Global Adult Tobacco Survey in 2020 shows that Indonesia became the world's third-highest number of smokers. This is due to the excessive consumption of cigarettes by the Indonesian people and the lack of awareness of the effects of smoking. This study aims to investigate the socioeconomics as an indicator that has a high probability of being a determinant of individual decisions in households to quit smoking and uses the latest Indonesia Family Life Survey (IFLS-5). The Probit approach was used to analyze the most identified factors for preventive ways and propose interventions to address those factors. We find some facts, namely (1) The higher the level of education and income of the individual in the household, the higher the probability of the individual's decision to quit smoking; (2) unlike cigarette expenditure, the more significant the increase in cigarette expenditure, the lower the individual's probability of quitting smoking; (3) but, unfortunately, the existence of a non-smoking area does not influence individuals in the household to quit smoking, this also applies to individual smokers who are sick. We also found that several control variables, such as (4) increasing age and marital status (married), had a positive effect on an individual's decision to quit smoking; (5) individuals who were male had a lower probability of quitting smoking than females. In addition, (6) both individuals with marital status (divorced) and occupation do not affect the decision to quit smoking.