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PENGARUH REPUTASI PERUSAHAAN DAN KEWAJARAN HARGA TERHADAP RETENSI PELANGGAN PADA BIRO PERJALANAN UMROH Jahroni jahroni; Arif Rachman Putra
Jurnal Baruna Horizon Vol 5 No 2 (2022): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v5i2.81

Abstract

Umroh merupakan salah satu kegiatan ibadah yang dapat dilakukan oleh umat Islam di seluruh dunia. Antrean panjang untuk melakukan kegiatan Ibadah Haji, membuat ibadah Umroh semakin diminati karena dapat dilaksanakan tanpa ada batas waktu. Untuk melakukan ibadah umroh maka perlu memilih biro perjalanan yang mampu memberikan pelayanan saat melakukan ibadah. Perusahaan penyedia layanan biro perjalanan umroh perlu memperhatikan perilaku konsumen agar tetap menggunakan pelayanan pada waktu yang lama. Studi ini bermaksud menganalisis peran reputasi perusahaan dan kewajaran harga terhadap retensi pelanggan. Populasi sasaran adalah pengguna biro perjalanan umroh di Surabaya, Sidoarjo, dan Gresik dan diperoleh 120 sampel dengan metode purposive sampling serta diolah dengan teknik regresi. Hasil studi ada peran signifikan dari reputasi perusahaan untuk membentuk retensi perusahaan. Selain itu untuk meningkatkan retensi pelanggan, ada pengaruh signifikan yang diberikan oleh kewajaran harga. Kedua variabel menunjukkan pengaruh signifikan secara bersama-sama pada retensi pelanggan.
Strategi Pemasaran Produk UMKM Sambal Di Dusun Beciro Jumputrejo Melalui Pengembangan Distribusi Produk Fatimatus Zahro; Zahrotul Jannah; Didit Darmawan; Jahroni Jahroni; Uswatun Chasanah; Utami Puji Lestari; Rahayu Mardikaningsih
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 5 (2023): September : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i5.380

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very important role in the Indonesian economy. This is in line with the service objectives that have been carried out to advance MSMEs in Beciro Hamlet. For example, in one of the MSMEs in Jumputrejo Village, namely Mother Vivi's chilli products. Based on the survey results, two service methods were found that can be applied to increase sales of Bunda Vivi's chilli products, namely direct interviews and literature studies related to the writing of this service journal. By applying these methods, the KKN 04 Group of Sunan Giri University Surabaya, East Java, was able to help improve the quality of sales by making logo stickers and creating a marketplace account on one of the e-commerce platforms, Shopee. Through this service, we managed to make a significant contribution by increasing the sales of Mother Vivi's sambel products by 100%.
Penghijauan Lingkungan: Strategi Partisipatif untuk Mengoptimalkan Penanaman Tumbuhan Vicky Yoga Satria; Hendrianto Udjari; Jahroni Jahroni; Arif Rachman Putra; Didit Darmawan; Rio Saputra; Samsul Arifin; Rommy Hardyansah
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 4 (2024): Juli: Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i4.838

Abstract

This community service research aims to describe the activities of planting plant varieties to support efforts to green the neighborhood area around RT 1 RW 4 Dukuh Menanggal. The author and the research subjects try to try to reforest the area with plant varieties that are suitable for urban areas in Dukuh Menanggal. This community service research uses descriptive qualitative research with observation and documentation data collection techniques and data analysis using data collection, data presentation, data condensation and data conclusion. The research method used in community service is Participatory Action Research (PAR). The results showed that plant varieties were able to optimally green the neighborhood area of RT 1 RW 4 Dukuh Menanggal.
Spiritualitas dan Pembelajaran Agama Islam: Kajian Haflah Akhirussanah di Madrasah Diniyah dan Pondok Pesantren Tegar Sasario Pamungkas; Tri Seno Anjanarko; Jahroni Jahroni; Samsul Arifin; Arif Rachman Putra; Rommy Hardyansah
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.1023

Abstract

This study describes the activities to improve the understanding of religious knowledge held by madrasah diniyah and boarding school Nurul Huda At-Tahdzihiy Larangan Bareng Jombang. Using a descriptive qualitative approach with observation and documentation techniques, the research shows the effectiveness of the institution in improving the religious understanding of the students before the month of Ramadan. This activity, held in the month of Sha'ban, aims to prepare students to welcome the holy month of Ramadan efficiently.
Inovasi Pembuatan Kertas Dari Daun Jati Sebagai Solusi Ramah Lingkungan Dalam Industri Kertas Roudlotul Jannah; Nur Sa’adatut Daraini; Onggo Dwi Pracoyo; Abd. Raid Sopalatu; Maulana Ahmad Ramdhani; Sustian Alfina; Rizki Ananda Agust Lailita; Jahroni Jahroni; Laila Badriyah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v3i1.1246

Abstract

Krian Regency is famous for its forest products, especially teak trees, whose valuable wood is often used to make furniture. This research aims to develop a process for making environmentally friendly paper from dried teak leaves using the Participatory Action Research (PAR) method. The PAR approach was chosen so that the local community could be actively involved in every stage of the research, from collecting materials, processing teak leaves, to the paper making process. This method is implemented through several stages, namely problem identification, action planning, implementation, observation and evaluation. Other parts of teak trees, such as leaves, have not been fully utilized. Young teak leaves are widely used as food wrappers and to make natural dyes. Teak leaves are abundant in the dry season but are not widely used. Dried teak leaves are a source of natural fiber that is cheap and easy to obtain. This investigation will process dried teak leaf waste into processing paper. This activity uses the PAR method. Teak leaves are processed into pulp using NaOH and soda process. Art paper is made from paper pulp. Researchers must conduct more research to find out that teak leaves as a natural resource can increase value and sustainability. Products made from teak leaves can not only increase the income of people in the area, but can also be used to improve environmental sustainability. The community can help reduce excessive tree felling and maintain environmental balance by utilizing natural waste.
Pengembangan UMKM Dengan Pembuatan Daftar Menu Menarik dan Banner di Desa Pasinan Kecamatan Lekok Kabupaten Pasuruan Rizma Melina Oktabian Alifani; Nadifa Salsabilah; Alfina Rahma; Mila Hariani; Rommy Hardyansah; Misbachul Munir; Jahroni Jahroni
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 4 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i4.446

Abstract

Community service is a form of implementation of the Tri Dharma of Higher Education, with the aim of having a positive impact on society. This activity was carried out on 29 July 2024 in Pasinan Village, Lekok District, Pasuruan, with a focus on developing local Micro, Small and Medium Enterprises (MSMEs). The Unsuri team collaborated with MSME players in designing marketing strategies through attractive menu list and banner designs. The approach used is participatory, where MSME players are actively involved in every stage of planning. The methods used include field observations, interviews, design, and implementation of marketing strategies based on the results of MSME needs analysis. Active participation from villagers is expected to increase programme engagement and sustainability, as well as strengthen the competitiveness of local products. The results of this programme show an increase in the visual appeal and professional image of MSMEs, which has a positive impact on sales potential and the village economy.
Pendampingan Praktek Sholat di TK Al – Fikr sebagai Upaya Mengenalkan Rukun Islam dan Gerakan Sholat Sejak Dini Dwi Sriwidadi; Nur Sa’adatut Daraini; Onggo Dwi Pracoyo; Mujito Mujito; Arif Rachman Putra; Didit Darmawan; Solchan Ghozali; Jahroni Jahroni; Rommy Hardyansah; Muchamad Catur Rizky
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1095

Abstract

This article explains the practice of prayer which is a problem for many children at Al-Fikr Kindergarten, Sumotuwo Village. Guidance in the practice of prayer is very important to teach, because the Day of Judgment will question the practice of prayer. This assistance aims to teach children to better understand how to pray properly and correctly. The object or target of this assistance is the children of Al-Fikr Kindergarten, Sumotuwo Village, Balongbendo District, Sidoarjo. The method used in this assistance activity is Participatory Action Research (PAR) which includes three components, namely, the research component, the behavioral component, and the participation component used in this service and assistance program. In its implementation, this assistance was carried out on Thursday, August 8, 2024. This assistance activity was carried out because most children understand prayer only from theory, while in practice most of them are less appropriate so that this problem really needs attention, namely in the form of learning assistance that is more aware of the importance of prayer for us Muslims. The result of this assistance is that children understand better how to pray properly, as seen from the difference in children's prayers before receiving assistance and afterward, which is much better. This assistance activity received a warm welcome from the Ustadzah of Al-Fikr Kindergarten, Sumotuwo Village and the guardians of the children of Al-Fikr Kindergarten and in its implementation the children were very active and enthusiastic in participating in learning activities, thus showing a change towards a better direction than before.
Revitalisasi Taman Desa Pasinan Sebagai Upaya Peningkatan Kualitas Lingkungan dan Kehidupan Sosial Masyarakat Rafida Febriana Widya Putri; Rizma Melina Oktabian Alifani; Khairunnisa Salsabila Putri Prameswari; M. Catur Rizky; Didit Darmawan; Jahroni Jahroni; Arif Rachman Putra; Samsul Arifin; Pratolo Saktiawan
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i4.750

Abstract

Pasinan Village Park is one of the public spaces that has great potential as a means of recreation, social interaction, and environmental conservation. However, over time, this park has experienced a decline in quality both in terms of infrastructure and biodiversity. This study aims to examine the revitalization process of Pasinan Village Park which involves the active participation of the local community, and to measure its impact on environmental quality and the social life of residents. The research method used is a case study with a qualitative approach, involving field observations, interviews with related parties, and document analysis. The results of the study indicate that the revitalization of the park not only improves the physical condition of the park, but also increases the sense of community ownership of public space, strengthens social ties, and supports local environmental conservation..
Seminar Kewirausahaan Pengembangan UMKM di Berbagai Platform BIC di Desa Kebon Agung Ricy Ichlas Sutrisno; Mohammad Nuril Azizi; Tri Seno Anjanarko; Rommy Hardyansah; Dharma Setiawan Negara; Novritsar Hasintongan Pakpahan; Yayu Sriwahyuni Hamzah; Utami Puji Lestari; Eli Retnowati; Jahroni Jahroni
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.1019

Abstract

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.
Pemberdayaan UMKM dalam Mengoptimalkan Sosial Media untuk Memasarkan Produk Jahroni Jahroni; Mohammad Gilang Ramadhan; Jawahirul Maknuun
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1398

Abstract

Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social media optimally so that it has an impact on business development and increases profits. This activity uses the Participatory Action Research (PAR) approach method which includes: interviews to find out the SWOT or problems faced by MSME actors in Bakar Rama and Seblak julid related to social media, making posters of product menus sold then making content about the products they sell, creating social media accounts and optimizing them. This PKM activity has been carried out smoothly according to the goals to be achieved, and getting good results. The results of this activity are that MSME actors understand how to use social media optimally, expand sales, and the products sold can be known to many people. However, there is one MSME that is less interested in using social media other than WhatsApp.