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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Accounting and Management Innovation Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Bisnis dan Keuangan Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management and Digital Business Jurnal Riset Manajemen Komunikasi JAMAS: Jurnal Abdi Masyarakat Conference on Community Engagement Project (Concept) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Lily Purwianti
Fakultas Ekonomi, Universitas Internasional Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Analisis Pengaruh Procedural Fairness, Distributive Fairness, Interactional Fairness, Trust dan Satisfaction terhadap Continuance Intention In Online Shopping Andy, Andy; Purwianti, Lily
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan

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Abstract

Flourishing of internet has made all industries engage in this particular medium as part of globalization. Due to the internet digital format and ability to make communication with people across the globe, electronic commerce is now one of the main source of opportunity in business nowadays. In Indonesia, many entrepreneurs and small scale business take advantage of internet to run online business including business to consumer and business to business.  The goal of this study is to explore customer intention in continue online shopping as the success depends on fairness, trust and user satisfaction. Online shopping involves higher levers of uncertainty than visiting actual shop as online shopping lacks the information and physical assurance so the fairness and trust play a very important role in online shopping. In this study, our respondents are university students in Batam city as students are the largest internet user compared to other professional. We use non purposive with purposive sampling method and this kind of data analysis are simple regression and multiple regression.  This study conclude that fairness, and satisfaction play a significant effect to satisfaction. Satisfaction itself have a significant effect to continuance intention in online shopping. Key Words : Marketing strategies, Online store, Fairness, Trust , Satisfaction.
FAKTOR – FAKTOR YANG MEMPENGARUHI BRAND EQUITY PADA PEMILIK MOBIL DI BATAM Purwianti, Lily
Journal of Accounting and Management Innovation Vol 2, No 2 (2018)
Publisher : Universitas Pelita Harapan Medan

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel brand image, brand awareness, perceived quality dan brand loyalty terhadap brand equity pada pemilik mobil di Batam.Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 400 responden yang merupakan pemilik mobil di Batam. Setelah kuesioner disebarkan dan dikumpulkan kembali oleh penulis, berhasil didapatkan 386 kuesioner yang diisi dengan lengkap sehingga bisa dilakukan pengujian data regresi oleh penulis dengan menggunakan program PLS. Dari hasil pengolahan data dengan PLS diketahui bahwa terdapat hubungan antara semua variabel yang diteliti.Hasil penelitian ini menekankan tentang pentingnya bagi perusahaan produsen maupun dealer penjualan mobil untuk memberikan perhatian yang lebih besar pada variabel yang diteliti diatas. Karena semua variabel tersebut diatas berhubungan erat dengan ekuitas merek, sehingga bila perusahaan ingin meningkatkan kinerja karyawannya maka hal tersbut diatas harus ditingkatkan dan diperbaiki.
FAKTOR -FAKTOR YANG MEMPENGARUHI INTENTION TO VISIT KOTA BATAM Purwianti, Lily
REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Vol 2, No 2 (2018): November, Edisi II
Publisher : UP2M SEKOLAH TINGGI ILMU EKONOMI GALILEO

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Abstract

The tourism sector is an important sector for a country, because it can benefit many people such as the economic sector that can attract tourists and investors to continue to work with the country. The object of research in this study is the foreign tourists who visit Batam as their destination destination by using the method of Purposive Sampling, the sample must meet the characteristics of the main objectives in the study. This research uses Statistical Package for Social Sciences or (SPSS) application to analyze the influence of independent variable to dependent variable. The result of this research indicate that attitude, subjective norm, perceived behavioral control variables significantly influence intention to visit and ideal social and destination familiarization variable there is no significant influence to dependent variable that is intention to visit
ANALISA PENGARUH COST LEADERSHIP, DIFFERENTATION STRATEGY DAN MARKET ORIENTATION TERHADAP KINERJA PERUSAHAAN Purwianti, Lily
Journal of Global Business and Management Review Vol 1 No 1 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

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Abstract

The main purposes of this  study is  to analyze the relationship of cost leadership, differentiation strategy, market orientation and organization performance.  The research sample are souvenirs shop in Batam City. Multiple regression analysis to test the hypothesis. The results of this study are information about cost leadership, differentiation strategies, market orientation towards company performance. The results showed that cost leadership, differentiation strategy, market orientation has significant efect on organization performance.
Analisis Pengaruh Procedural Fairness, Distributive Fairness, Interactional Fairness, Trust dan Satisfaction terhadap Continuance Intention In Online Shopping Andy, Andy; Purwianti, Lily
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.751 KB)

Abstract

Flourishing of internet has made all industries engage in this particular medium as part of globalization. Due to the internet digital format and ability to make communication with people across the globe, electronic commerce is now one of the main source of opportunity in business nowadays. In Indonesia, many entrepreneurs and small scale business take advantage of internet to run online business including business to consumer and business to business.  The goal of this study is to explore customer intention in continue online shopping as the success depends on fairness, trust and user satisfaction. Online shopping involves higher levers of uncertainty than visiting actual shop as online shopping lacks the information and physical assurance so the fairness and trust play a very important role in online shopping. In this study, our respondents are university students in Batam city as students are the largest internet user compared to other professional. We use non purposive with purposive sampling method and this kind of data analysis are simple regression and multiple regression.  This study conclude that fairness, and satisfaction play a significant effect to satisfaction. Satisfaction itself have a significant effect to continuance intention in online shopping. Key Words : Marketing strategies, Online store, Fairness, Trust , Satisfaction.
FAKTOR – FAKTOR YANG MEMPENGARUHI BRAND EQUITY PADA PEMILIK MOBIL DI BATAM Purwianti, Lily
Journal of Accounting and Management Innovation Vol 2, No 2 (2018)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.481 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel brand image, brand awareness, perceived quality dan brand loyalty terhadap brand equity pada pemilik mobil di Batam.Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 400 responden yang merupakan pemilik mobil di Batam. Setelah kuesioner disebarkan dan dikumpulkan kembali oleh penulis, berhasil didapatkan 386 kuesioner yang diisi dengan lengkap sehingga bisa dilakukan pengujian data regresi oleh penulis dengan menggunakan program PLS. Dari hasil pengolahan data dengan PLS diketahui bahwa terdapat hubungan antara semua variabel yang diteliti.Hasil penelitian ini menekankan tentang pentingnya bagi perusahaan produsen maupun dealer penjualan mobil untuk memberikan perhatian yang lebih besar pada variabel yang diteliti diatas. Karena semua variabel tersebut diatas berhubungan erat dengan ekuitas merek, sehingga bila perusahaan ingin meningkatkan kinerja karyawannya maka hal tersbut diatas harus ditingkatkan dan diperbaiki.
PERANCANGAN DAN IMPLEMENTASI SISTEM PENCATATAN PENYIMPANAN GUDANG PADA PEKAN JAYA: Design and Implementation of A Warehouse Recording System In Pekan Jaya Purwianti, Lily; Daisy, Viona
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.55

Abstract

Pekan Jaya telah berdiri selama puluhan tahun namun tidak memiliki pencatatan atas penyimpanan yang dimiliki. Dengan hal tersebut, menyebabkan pemilik usaha secara otomatis tidak dapat memantau jumlah barang di toko. Data dikumpulkan dengan melakukan observasi dan wawancara dengan pemilik toko. Juru tulis menemukan permasalahan pada Pekan Jaya mengenai penyimpanan barang. Sehingga dibuatlah sebuah sistem untuk toko dengan mengamati proses penyimpanan barang. Kemudian, merancang sebuah sistem yang sesuai untuk pencatatan penyimpanan barang dengan bantuan aplikasi web
Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City Purwianti, Lily; Iman, R Iqratul
Jurnal Social Economic of Agriculture Vol 12, No 2 (2023): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v12i2.70198

Abstract

Healthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so many benefits, the repurchase rate of organic rice is still relatively low. So, in this study, we will analyze how consumers in Batam City are interested in buying organic rice again. The population used in this study was Generation Y, aged between 27-42 years, totaling 384 samples. This study uses the variable perceived enjoyment as an independent variable which is rarely used by other researchers, mainly mediated by the attitude variable which can affect the dependent variable, namely repurchasing intention. As a development of attitude marketing management studies will be influenced by other independent variables such as health benefits, subjective norms, satisfaction, and trust. From the results of this study, the variables studied are important factors that can influence customers in making decisions to re-purchase organic rice by Generation Y in Batam City
Analisa Pengaruh Service Quality, Price, Satisfaction, Trust, dan Product Quality terhadap Customer Loyalty Pada UMKM Morning Bakery Di Kota Batam Purwianti, Lily; Nuzula Agustin, Isnaini; Melodya, Deslyn; Erlin, Erlin; Erni, Erni; Maggie, Maggie; Meliana, Meliana
Jurnal Sains dan Teknologi Vol. 4 No. 3 (2023): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v4i3.1029

Abstract

Morning Bakery merupakan toko bakery terkenal di kota Batam yang sudah berdiri dalam jangka waktu yang cukup lama. Morning Bakery telah menjadi bakery favorit warga Batam karena produknya yang beragam dari roti, kue, minuman, hingga berbagai hidangan berat yang disediakan. Penelitian ini bertujuan untuk mengetahui hubungan signifikan antara service quality, price, satisfaction, trust, dan product quality terhadap customer loyalty. Penelitian ini menggunakan metode analisis linear berganda yang digunakan untuk mengetahui arah dan besarnya pengaruh setiap variabel independen terhadap variabel dependennya. Data-data yang digunakan dalam penelitian ini didapat dengan melakukan kegiatan penyebaran kuesioner terhadap masyarakat-masyarakat kota Batam yang pernah berkunjung dan membeli produk dari Morning Bakery total responden yang didapatkan sejumlah 268 namun setelah disortir karena terdapat data responden yang dinilai kurang akurat dan lengkap maka jumlah sampel yang digunakan yaitu sebanyak 256. Hasil dan implikasi dari penelitian ini memperlihatkan bahwa semua variabel kecuali variabel price berpengaruh secara signifikan terhadap loyalitas pelanggan, sedangkan price tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, ini dikarenakan indikasi loyalitas yang meliputi keinginan untuk membayar lebih, adanya pembelian kembali, memiliki komitmen, dan juga rasa memiliki yang tinggi terhadap produk. Penelitian ini menyimpulkan bahwa dalam membangun loyalitas dari pelanggan diperlukan beberapa faktor yang dapat mendukung seperti service quality, satisfaction, trust, dan product quality yang dapat meningkatkan kemungkinan konsumen untuk melakukan pembelian kembali yang memicu loyalitas pelanggan.
Analisis Social Influence, Perceived Ease of Use terhadap Behavioural Intention dengan Mediasi Perceived Usefulness Purwianti, Lily; Maggie, Maggie
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3003

Abstract

The emergence of Covid-19 pandemic has spread widely to various countries, which of one includes Indonesia. Where in 2020, Indonesia also impact on this pandemic, so the government took action on PPKM policy regulations by recommending all activities carried outside such as work, carried out at home to reduce circulation wider spread of the virus. After going through a situation where people must comply with health protocols and maintain cleanliness. Where at the end of 2022, the Ministry of Health announced that active cases of Covid-19 had decreased consistently and gave optimism to the current efforts to deal with Covid-19, of course it has made people accumulate an extraordinary willingness to travel. Due to the emergence of people's behavioral intentions to travel by ordering their travel activities on online booking service provider applications, where these applications can provide convenience and useful for them so that does not require excessive effort also can be used easily and efficiently. Indirectly it can also make the tourism industry continue to experience the most significant growth in searching for online travel agents because people's behavioral intentions are influenced by social influences that can provide convenience and benefits when using online booking service provider applications.
Co-Authors Aliandrina, Dessy Andina Fasha, Andina Andy Andy Angelina, Novi Angeline angeline Arianto, Hepy Hefri Chan, Keltine Richelle Chandra, Budi Christiarini, Renny Daisy, Viona Dyfan, Dyfan Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erlin Erlin Erni Erni Fidia Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jason, Jason Jesty, Jesty Kamilatunnaimah, Mutiara Keltine Richelle Khesi, Khesi Lady, Lady Leon, Winson Lie, Deviana Liu, ChangBo Macnico, Peter Macnino, Peter Maggie, Maggie Meliana Meliana Melodya, Deslyn Melsen, Fandion Nainggolan, Ferdinand Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Owen, Owen Putra, Edy Yulianto Ramadani, Arienda Gitty Ratih Anggraini, Ratih Safitri, Destiana Sari Wahyuni, Lily Sudhartio, Setyawan, Agustinus Shevia, Shevia Stefanie Stefanie, Stefanie Suryani, Mey Tan, Elvy Tan, Windra Wijaya, Calvin William Yendiarti, Yendiarti Zaman, Mehdar Badrus