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CONTRIBUTION OF PALM SUGAR BUSINESS TO FAMILY ACCEPTANCE IN SELUPU REJANG SUBDISTRICT OF REJANG LEBONG REGENCY Mira Yanuarti; Meza Yolanda
Jurnal AGRIBIS Vol. 14 No. 2 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

This study aims to calculate the large acceptance of palm sugar business during the Covid-19 Pandemic. Calculating the contribution of palm sugar business income to the acceptance of craftsmen's families during the Covid-19 pandemic.the research was conducted using purposive sampling method as a consideration material, namely in 2020 the amount of palm sugar production in Selupu Rejang Subdistrict reached 5,441.68 Tons with a palm plant area of 2,280 ha.The analysis tools used are income analysis of palm sugar processing business and analysis of business income contribution.The results showed that during the Covid-19 pandemic the average acceptance of palm sugar business in Selupu Rejang subdistrict was an average of Rp.2,019,501/month average production cost was Rp.1,020,602.50/mo. So it is known that the average income of palm sugar craftsmen is Rp.982.357.50/mo. The contribution of palm sugar income during the Covid-19 pandemic is 5.54% so it can be concluded that the palm cave processing business is a side business and the largest contribution of income obtained from other businesses.

FAKTOR FAKTOR YANG MEMPENGARUHI PENDAPATAN USAHA TANI KOPI ROBUSTA PETIK MERAH DI KECAMATAN KABAWETAN KABUPATEN KEPAHIANG Wanda Rahmadani; Gracia Gabrienda; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 1 No. 1 (2022): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Penelitian Faktor – Faktor Yang Mempengaruhi Pendapatan Usaha Tani Kopi Robusta Petik Merah di Kecamatan Kabawetan Kabupaten Kepahiang, bertujuan untuk mengetahui bagaimana tingkat pendapatan usaha tani kopi robusta petik merah di Kecamatan Kabawetan dan untuk mengetahui faktor apa saja yang mempengaruhi pendapatan usaha tani kopi robusta petik merah di Kecamatan Kabawetan. Penelitian ini dilaksanakan pada bulan Maret 2022 di Kecamatan Kabawetan, Kabupaten Kepahiang dengan kelompok tani yang terdapat di Kecamatan Kabawetan. Metode analisis data yang digunakan dalam penelitian ini yaitu Analisis Biaya Usaha tani, Penerimaan, Pendapatan, Uji Asumsi Klasik, Regresi Linier Berganda, Uji Kelayakan Model dan Uji Hipotesis. Rata – rata total biaya keseluruhan usahatani kopi robusta petik merah sebesar Rp. 5.573.217,90/Ut/tahun. Penerimaan sebesar Rp. 35.325.081,97/Ut/tahun dan pendapatan sebesar Rp. 29.751.864,07/Ut/tahun. Berdasarkan hasil dari uji F diketahui nilai Fhitung sebesar 1938.559 > Ftabel 2,77 dengan nilai signifikasi sebesar 0,000 pada bentuk tingkat signifikasi yang digunakan < 0,05 sehingga dapat disimpulkan secara bersama – sama variabel luas lahan, harga dan produktivitas berpengaruh secara signifikan terhadap pendapatan. Sedangkan berdasarkan uji T variabel harga mempunyai nilai Thitung sebesar 0,702 dan nilai Ttabel sebesar 1,672 dengan tingkat signifikasi sebesar 0,486 > 0,05 dengan taraf siginifikasi yang digunakan < 0,05 yang berarti secara parsial variabel harga tidak berpengaruh secara signifikan terhadap pendapatan.

ANALISIS USAHA KOPI BUBUK CAP AA DI KELURAHAN SIDOREJO KECAMATAN CURUP TENGAH, KABUPATEN REJANG LEBONG Dwan Pramadani Hidayat; Dwita Frisdinawati; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 1 No. 1 (2022): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Research on Business Analysis of Cap AA Powdered Coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency aims to find out how much the production cost of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency, how much revenue and income is obtained and whether the business is The production of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency is efficient. This research was conducted in May 2021 – June 2021 in the Cap Cangkir AA ground coffee industry in Sidorejo Village, Central Curup District, Rejang Lebong Regency. The data analysis method used is cost analysis, revenue, income, R/C Ratio. The cost incurred in the AA stamped coffee powder business is Rp. 29,677,373/month or Rp. 1,978,492/ production. The total revenue from the Cap AA Coffee Powder business is Rp. 37,200,000 per month or an average of Rp. 2.480,000 per production, during the study period with a total operating income of Rp. 7,522,622 per month or an average of Rp. 501,508 per production. The results of the calculation of the R/C Ratio analysis show that the R/C ratio is 1.25. This means that each expenditure of Rp. 1.00 it will generate income of Rp. 1.25. Based on the R/C ratio value obtained with a value of more than 1, it can be said that Mr. Seno's AA powder coffee business is efficient and profitable.

Analisis Dampak Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) Bagi Pelaku Usaha Bisnis Coffee Shop di Kabupaten Rejang Lebong Cindy Claudia Utami; Dodi Aprianto; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Based on the output of "Test Statistics", it is known that Asymp. Sig (2-tailed) feasible 0.012 is smaller than <0.05, it can be said that there is an average difference between before and before the PPKM Impact, then the key H0 is rejected and H1 is accepted. In the statistical table, the calculated Z value is -2.527, while the Z table value with an alpha of 5% or 0.05 is 1.96. While the Asymp value. Sig (2 tailed) was obtained 0.012 because Z count < Z table, namely -2.527 < 1.96 or a significance value of 0.012 <0.05 according to the statistical test used, then H0 was rejected and H1 was accepted. Based on the output of "Test Statistics", it is known that Asymp. Sig (2-tailed) is feasible 0.011, smaller than <0.05, it can be said that there is an average difference that occurs at the Business Coffee Shop between before and before, it can be said that H0 is rejected and H1 is accepted. In the statistical table, the calculated Z value is -2.539, while the Z table value with an alpha of 5% or 0.05 is 1.96. While the Asymp value. Sig (2 tailed) is obtained 0.01 because Z count < Z table is -2.539 < 1.96 or

Analisis Efisiensi Pemasaran Jamur Tiram Putih (Pleurotus Ostreatus) di Kelurahan Air Rambai Kecamatan Curup Kabupaten Rejang Fahrozi Fahrozi; Febri Nur Pramudya; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Research on marketing efficiency analysis of white oyster mushrooms (Pleurotus Ostreatus) in Air Rambai Village, Curup District, Rejang Lebong Regency aims to determine marketing channels, and analysis of marketing margins, as well as to determine whether the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District.This research was conducted in March 2022 in Air Rambai Village, Curup District, Rejang Lebong Regency with farmers in Air Rambai Village. Data analysis used in this research is marketing channel analysis, marketing margin analysis, and marketing efficiency analysis. This data analysis was used for farmers and the 12 retailer respondents in Air Rambai Village, Curup District, Rejang Lebong Regency.Based on the results of data analysis, it can be seen that the marketing channel of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency has two marketing channel patterns where the first marketing channel pattern sells white oyster mushrooms directly to end consumers, and the second marketing channel pattern is farmers sell to traders. retailers and then traders resell to final consumers. The marketing margin in the first marketing channel is Rp. 0, while in the second marketing channel it is Rp. 11,583. and the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency is said to be efficient.

ANALISIS PEMASARAN BUAH STRAWBERRY DI KECAMATAN DANAU MAS HARUN BASTARI KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG Riski Ageng Cahyomi; Dwita Prisdinawati; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 1 No. 2 (2022): Oktober : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.

Analisis Strategi Bauran Pemasaran (Marketing Mix) UMKM Gula Semut Sari Aren Desa Air Meles Ataskecamatan Selupu Rejang Kabupaten Rejang Lebong Armiya Yuniarti; Gracia Gabrienda; Mira Yanuarti
JINGLER : Jurnal Teknik Pengolahan Pertanian Vol. 3 No. 1 (2025): Juni : JINGLER : Jurnal Teknik Pengolahan Pertanian
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jingler.v3i1.421

Marketing Mix is ??a combination of marketing activities carried out by companies to market certain goods and services during a certain period of time and a certain market. The purpose of this study was to determine the internal factors and external factors encountered in the application of the marketing mix (Marketing Mix) at Semut Sari Aren Sugar UMKM AND To find out and identify the application of the marketing mix (Marketing Mix) at Semut Sari Aren Sugar UMKM. This research was carried out in June - July 2023 on Jl Pramuka No. 5 Hamlet I Air Meles Atas, Selupu Rejang District, Rejang Lebong Regency. This research method uses the IFE, EFE, SWOT analysis and 7p marketing mix methods. The results of this study are the internal factors that are the main strength in the UKM Sari Aren Sugar Ants in Air Meles Atas Village, Selupu Rejang District, Rejang Lebong Regency, namely a competent workforce, the availability of a lot of raw materials for palm sugar and palm sugar products which have different characteristics from other products. other sugar. Weakness factors consisting of the lack of interest in buying by the local community, and limited market information and limited capital. External factors that become opportunities for the Semut Sari Aren Sugar MSMEs in Air Meles Atas Village, Selupu Rejang District, Rejang Lebong Regency are the support from the government, the development of science and technology in supporting the formation of the sugar palm agroindustry, and exhibitions held by the government to market palm sugar products. Factors that pose a threat are consumer demands for quality, demands for high export quality standards and changing seasons.

Persepsi Gen-Z terhadap Ketahanan Pangan di Kabupaten Rejang Lebong Anadiya Pingki; Dodi Aprianto; Mira Yanuarti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.247

The younger generation plays an important role in agricultural development. Based on the Central Statistics Agency (2020), the most popular jobs for young people aged 16–30 years in the last 5 years are the Services sector, followed by Manufacturing and Agriculture. Food security in Rejang Lebong Regency is a multifaceted issue influenced by various factors including agricultural practices, economic conditions, and government policies. The purpose of this study was to determine Gen-Z's perception of Food Security in Rejang Lebong Regency. The respondents of this study were Gen-Z who were in the birth range of 1997-2012. Likert Scale Analysis was used in this study. Gen-Z's level of understanding of food security is quite good, this is known by the average value of this indicator, which is 4.11. Access and availability of food are important things that can guarantee food security with an average indicator value of 3.95. For food consumer behavior, it is an indicator related to Gen-Z consumption so that it can support food security with an average indicator value of 4.01. So it can be concluded that Gen-Z's perception of food security is in the average range of 3.90 with the conclusion that Gen-Z agrees and understands about food security in Rejang Lebong Regency.

Pengaruh Elemen Ekuitas Merek Terhadap Keputusan Pembelian Di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong Efrita Fitriyanti; Dwita Prisdinawati; Mira Yanuarti
Jurnal Agrifoodtech Vol. 1 No. 1 (2022): Juni: Jurnal Agrifoodtech
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/agrifoodtech.v1i1.93

Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong (Oleh : Efrita Fitriyanti, NPM. 201802031, Dibawah Bimbingan Dwita Prisdinawati, S.P.,M.Si dan Mira Yanuarti, S.P.,M.P). Penelitian Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong, bertujuan untuk menganalisis pengaruh Elemen Ekuitas Merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek terhadap keputusan pembelian di kedai kopi “Gula Pahit” Kabupaten Rejang Lebong. Penelitian ini dilaksanakan pada Februari 2022 sampai dengan Maret 2022 di Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong dengan pertimbangan bahwa Kedai Kopi “Gula Pahit” menggunakan mesin terbaik kedua di dunia yang berasal dari Taiwan. Analisis data yang digunakan pada penelitian ini adalah uji Regresi Linear Berganda uji T dan uji F terhadap 30 konsumen Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong. Berdasarkan output “Test Statistic”, diketahui Asymp. Sig (2-tailed) X1 bernilai 0,014,X2 bernilai 0,034,X3 bernilai 0,025 dan X4 bernilai 0,000 lebih kecil dari < 0,05, maka dapat disimpulkan bahwa Kesadaran Merek,Asosiasi Merek,Persepsi Kualitas dan Loyalitas Merek mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian pada Kedai Kopi “Gula Pahit”, maka dapat disimpulkan H0 ditolak dan H1,H2,H3 dan H4 diterima. Pada tabel statistic didapat nilai F hitung adalah 1115,656 sedangkan nilai F tabel dengan alpha 5% atau 0,05 nilainya 2,76. Sedangkan pada nilai Asymp. Sig (2 tailed) diperoleh 0,000 dikarenakan F hitung > F tabel yaitu 1115,656 > 2,76 atau nilai signifikasi 0,000 < 0,05 sesuai dengan pengujian statistik yang digunakan maka H0 ditolak dan H5 diterima.

Analisis Kepuasan Pengunjung terhadap Layanan Objek Wisata Tebing Suban, Kabupaten Rejang Lebong Ririn Nurhalizah; Dwita Prisdinawati; Mira Yanuarti; Dodi Aprianto
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i1.5484

This research was conducted in February-April 2025 at the Tebing Suban Tourism, Talang Ulu Village, East Curup, Selupu Rejang District, Rejang Lebong Regency. So the purpose of this study was to determine visitor satisfaction with the services of the Tebing Suban tourist attraction, Rejang Lebong Regency. The method used in this sampling was by Accidental Sampling, a sampling technique based on coincidence, namely anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to be met is suitable as a data source. The data analysis method used is quantitative descriptive and data processing is carried out using the help of the SPSS (Statistical Program for Social Science) and Microsoft Excel applications which are presented in the form of tables and tabulations, then data measurements are carried out with visitor satisfaction tools, namely Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). the results of the research that has been done, then several conclusions can be drawn, namely the results of the Importance Performance Analysis (IPA) based on the Cartesian diagram show that of the 20 service performance attributes of the Tebing Suban Tourism Object, there are 5 attributes that are considered very important and are the main priority in determining visitor satisfaction. Based on the calculation of the Customer Satisfaction Index (CSI), the satisfaction index value is 79.36%. This value is obtained from the Weighted Score divided by the Likert Scale value range.

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