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The Impact of Costs And School Environment Against The Decision to Choose Schools Through School Image Sumarno Sumarno; Budiyanto Budiyanto; Marsudi Lestarinigsih
EDUTEC : Journal of Education And Technology Vol 4 No 4 (2021): June 2021
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v4i4.224

Abstract

This study aims to analyze and test empirically: the effect of costs and the school environment on the decision to choose a school through the school's image at Insan Cendekia Mandiri Junior High School, Sidoarjo. This research uses a quantitative approach with the type of causality research. The population in this study were 295 parents of students, with a total sample of 75 people who were taken by accidental sampling. The data analysis technique was performed using inferential statistics consisting of path analysis, classical assumption test, model feasibility test and hypothesis testing. The results showed that first, school fees have a significant effect on the decision to choose a school at SMP Insan Cendekia Mandiri Sarirogo Sidoarjo. Second, the school environment has a significant effect on the decision to choose a school at Insan Cendekia Mandiri Middle School, Sidoarjo. Third, school fees have no significant effect on the decision to choose a school through the image of the school at Insan Cendekia Mandiri Junior High School, Sidoarjo. And fourth, the school environment has no significant effect on the decision to choose a school through the image of the school at Insan Cendekia Mandiri Junior High School, Sidoarjo.
Social Capital, Entrepreneurial Leadership and SMEs Performance: The Mediating Effect of Innovation Capability Astri Ayu Purwati; Budiyanto Budiyanto; Suhermin Suhermin
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 7, No 3: NOVEMBER 2021
Publisher : Universitas Negeri Malang

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Abstract

This study aims to solve the problems of SMEs’ performance in the culinary and hospitality sectors in Pekanbaru by involving several companies’ internal environmental factors to build a competitive strategy. The variables engaged in this study consisted of social capital, entrepreneurial leadership, innovation capability, and performance. It involves 200 SMEs consisting of 167 culinary enterprises and 33 hospitality enterprises in Pekanbaru City in Riau of Indonesia. Using the structural equation model (SEM) approach, the results show that social capital has no significant direct effect on the business performance of culinary and hospitality SMEs in Pekanbaru. However, social capital indirectly affects SMEs’ performance through innovation capability. In addition, entrepreneurial leadership, directly and indirectly, affects the financial and non-financial performance of SMEs through capability. Culinary and hospitality SMEs in Pekanbaru must do a job in relationships partnerships with withs with common goals in furthering SMEs business. This active participation helps SMEs nurture knowledge and the latest information in the business world. Furthermore, culinary and hospitality SMEs actors were dominated by young entrepreneurs. It could be a valuable capital for SME act to be more innovative and creative in company improvement strategies, especially in coping with the COVID-19 pandemic. Keywords: Social capital, Entrepreneurial leadership, Innovation capability, SMEs   performance
Financial Inclusion as Mediator in the Relationship of Social Capital and Financial Literacy Towards Business Performance Mimelientesa Irman; Budiyanto Budiyanto; Suwitho Suwitho
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 8, No 1: JULY 2022
Publisher : Universitas Negeri Malang

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Abstract

This study examines the performance problems of SMEs in the trade sector in Pekanbaru by using several internal company factors to build a competitive strategy. The study involved 300 SMEs consisting of 26 wholesalers and 274 retailers in Pekanbaru, Riau. This research adopted a structural equation model (SEM) approach with AMOS for hypothesis testing. The results indicate that social capital and financial literacy have a significant direct effect on the performance of the SMEs businesses in the trade sector in Pekanbaru. It implicates that social capital and financial literacy are two determining factors for the success of SMEs businesses. However, social capital does not affect business performance indirectly through the role of financial inclusion. Meanwhile, financial literacy in this study, directly or indirectly, through financial inclusion can improve the performance of SMEs businesses. This study shows that SMEs in the trade sector in Pekanbaru must continue to foster partnerships with existing associations, and they also need to be directed so as not to deviate from the common goal of advancing the SMEs businesses. Keywords: Financial Literacy, Financial Inclusion, SMEs’ Business Performance, Social Capital
KEPUASAN PELANGGAN MEMEDIASI HUBUNGAN STORE IMAGE DAN EKSPEKTASI PELANGGAN TERHADAP LOYALITAS PELANGGAN Sasi Agustin; Budiyanto Budiyanto; Mochamad Ridwan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 15 No 3 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2011.v15.i3.375

Abstract

Store image is the combination of all customers’ attitude about a store or a company which is connected to the customers’ expectation when they choose where to shop. By designing a place to be attractive and by focusing to fulfill customers’ needs and satisfaction to shop, so that it will create a good image in the customers’ mind which is one of the elements of the store image and it will make customers’ love to shop at the first sight, therefore, a good image will be in the customers’ mind and later will create a satisfaction to that particular store. The populations in this research are customers at Carrefour Ngagel Surabaya with the minimum of 2 times to shop in the last 3 month (July, August and September 2010). Sample technique is non random sampling by using Purposive Sampling that is the sample member is determined by certain characters based on the relationship that has connected with the population characteristics. Data analyzes in this research is using Structural Equation Modeling (SEM). Based on the research, it is said that store image is influencing to the customers’ satisfaction to the customers at Carrefour Ngagel Surabaya. Customers’ expectation is influencing customers’ satisfaction at Carrefour Ngagel Surabaya. Store image doesn’t influence customers’ loyalty at Carrefour Ngagel Surabaya. Customers’ expectation is influencing customers’ loyalty at Carrefour Ngagel Surabaya. Customers’ satisfaction is influencing customers’ loyalty at Carrefour Ngagel Surabaya. Store image and customers’ expectation are significantly influence the customers’ loyalty with the customers’ satisfaction as mediation variable at Hypermart Carrefour Ngagel Surabaya.
PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NIAT PEMBELIAN ULANG PRODUK SEPEDA MOTOR Budiyanto Budiyanto; Didit Darmawan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2005)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2005.v9.i3.415

Abstract

The objective of this research is to examine the effect of the marketing mix strategy on repeat purchase. Based on litelature review, it was hypothesized that marketing mix strategy has a significant effect on repeat purchase. Using questionnaire, this research have collected data from 100 partisipants inSurabaya. Regression linear analysis was used to test hypothesis. The results show that two elements of marketing mix; product and price, have significant effect on repeat purchase.   
The Role of Competitive Advantage as Mediating The Effect of Strategic Planning on Company Performance Gatot Soebroto; Budiyanto Budiyanto
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.964 KB) | DOI: 10.29138/ijebd.v4i2.1290

Abstract

Purpose: The purposes of this research are to determine the role of competitive advantage as mediating the effect of strategic planning on company performance. Design/methodology/approach: The steps are first, determine the influence of strategic planning on competitive advantages; second, determine the influence of competitive advantages on company performance, third determine the role of competitive advantages as a mediating variable from the influence of strategic planning on company performance. Findings: The results showed that strategic planning has a positive and significant effect on competitive advantages and organizational performance. Competitive advantage has a positive and significant effect on organizational performance. Competitive advantage played a role in mediating the effect of strategic planning on company performance. Research limitations/implications: The research data set had collected using a questionnaire. After the data set had collected, an analysis had been finished using PLS Practical implications: Strategic planning can improve company performance through increased competitive advantage as an intervening variable. Originality/value: The paper is original. Paper type: The type of this research is causal research because the purpose of this study is to determine the effect of variables on other variables.
Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya yesa cahayaning; Suhermin Suhermin; Budiyanto Budiyanto; Anang Subardjo
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i1.9313

Abstract

The Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Based on the identification of the previous problem, the Covid-19 pandemic has caused MSME turnover to decline. Because usually these products from MSMEs are marketed to customers at meetings organized by the surrounding community, innovation means an idea, product, information technology that can be used. MSME actors make interesting flyers about their products to be distributed to various business social media so that they can be known by a wide audience. Amondeys Cake and Adirasa Cake have tried to develop themselves through this online marketing. However, beverage SMEs still need creative efforts to produce unique and interesting products.
The Negative Effect of Market Orientation on SMEs' Marketing Performance in The Creative Economy Sector, and How Innovation Mediating it Sarli Rahman; Budiyanto Budiyanto; Suwitho Suwitho
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.272

Abstract

There are problems with the performance of SMEs in the creative economy sector in Indonesia. At least about 34% to 35% of SMEs in the creative economy sector experience problems related to marketing and demand. So, this study aims to prove the effect of market orientation on the SMEs' marketing performance of the creative economy sector and to prove the mediate roles of innovation. By using a sample of 200 respondents, and Structural Equation Modeling (SEM - AMOS) analysis technique, surprising results were obtained. The results are that market orientation affects marketing performance negatively. However, product innovation and process innovation can be a solution for this.
Increasing Financial Inclusion Through Financial Literacy And Financial Technology On MSMEs Mimelientesa Irman; Budiyanto Budiyanto; Suwitho Suwitho
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.273

Abstract

The purpose of this research is to identify and understand the influence of financial literacy and financial technology toward financial inclusion of culinary sector MSMEs in Pekanbaru. The sample collection technique is used purposive sampling and obtained sampel about 174 respondent. The research method is used descriptive analysis, preliminary test, regression test, classic assumption test, and hypothesis test by using SPSS 16.0. The result of this research showed that there was a positive and significant influence between financial literacy and financial technology toward financial inclusion of culinary sektor MSMEs in Pekanbaru
The Role of Intellectual Capital in Improving Micro, Small, And Medium-Scale Business Performance in The Hostel And Culinary Sector in Pekanbaru, Indonesia Astri Ayu Purwati; Budiyanto Budiyanto; Suhermin Suhermin
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.274

Abstract

The increased level of competitiveness and Micro, Small, and Medium-Scale Business (MSME) performance in the hostel and culinary sector in Indonesia, especially in Pekanbaru, need more concerns since MSME is an important business sector to encourage the economy of a country and reduce the unemployment rate by creating job opportunities. In the technology era, the development of the intellectual capital concept suitable for MSME is needed due to the current competitive and disruptive business area. This study was conducted in 378 MSMEs in the hostel and culinary sector in Pekanbaru city. The data analysis technique in this study was Structural Equation Modeling (SEM) assisted by AMOS. The result of this study showed that human capital influenced the financial performance and non-financial performance of MSME in the hostel and culinary sector in Pekanbaru City, while technology capital did not influence the non-financial performance of MSME in the hostel and culinary sector in Pekanbaru city. Customer capital influenced the financial and non-financial performances of MSME in the hostel and culinary sector in Pekanbaru city. Social capital influenced the financial and non-financial performances of MSME in the hostel and culinary sector in Pekanbaru city. Non-financial performance influenced the financial performance of MSME in the hostel and culinary sector in Pekanbaru city.