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All Journal Bioma : Jurnal Biologi Indonesia TheJournalish: Social and Government Indonesian Journal of Community Services Cel Research Horizon
Muhammad, Yusuf
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Building Value Co-creation, Brand Loyalty, and Brand Trust Through Social Media Marketing Al Hazmi, Muhammad Zaky Afkar; Muhammad, Yusuf; Pangestuti, Irene Rini Demi
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

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Abstract

This study aims to analyse the influence of social media marketing on brand loyalty, brand trust, and value co-creation in the business of fresh fish stock providers based in Semarang City and Semarang Regency. Additionally, this study examines the level of public interest in fish consumption, which serves as a form of support for the government's initiative to promote fish consumption. This study uses the AMOS Structural Equation Modelling (SEM) analysis method. This study involved 383 respondents. The results of this study show that social media marketing has a significant influence on brand loyalty, brand trust, and value co-creation. Additionally, brand trust and brand loyalty have also been proven to have a significant influence on value co-creation. The findings of this research will offer fresh perspectives on the significance of social media marketing in fostering trust, loyalty, and customer engagement in value co-creation, particularly in the fresh fish sales industry. This knowledge can enhance marketing strategies and bolster government initiatives aimed at boosting fish consumption among Indonesians.
Training to Build Students' Self-Awareness to Improve Qualities in Facing the Digital Era Rajagukguk, Djudjur Luciana; Salim, Agus; Muhammad, Yusuf; Ramadhanis, Tamara
Indonesian Journal of Community Services Cel Vol. 2 No. 3 (2023): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v2i3.52

Abstract

The digital era encourages students to be able to adopt something innovative, collaborate, and build a wide network. Utilizing all digital opportunities to provide quality and find inspiration from creative sources. Aims of the service carried out is training to build students' self-awareness to improve quality in facing the digital era at SMKN 3 Depok. The service method is carried out by giving a pre-test to find out whether students understand self-awareness in improving their self-quality. After that, the material was given using Power Point Presentation, then a simulation was held, then questions and answers. After that, students complete a post test to find out that students understand the material that has been given. According from the results of the post test completed by the students, 90% students have knowledge about self-awareness to develop themselves in the digital era. As a result of this workshop, it is hoped that students will further improve student’s quality and be confident that students are able to make themselves more qualified. So that students will be more active in studying, more accepting of their place of study, and have the mindset to develop their own potential in order to be able to bring the environment to a higher quality in the digital era.
Faktor Pendorong dan Penghambat Keterbukaan Informasi Publik Di Dinas Komunikasi Informatika Kota Palembang Putra, Dwiki Adi; Muhammad, Yusuf; Isabella, Isabella
TheJournalish: Social and Government Vol. 6 No. 2 (2025): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v6i2.817

Abstract

Penelitian ini membahas Faktor Pendorong Dan Penghambat Keterbukaan Dan Informasi Publik Di Dinas Komunikasi Informatika Kota Palembang membuat setiap lembaga publik bertanggung jawab untuk menyediakan informasi publik yang cepat, aktual, tepat waktu, murah, dan mudah diakses. membuat standar untuk manajemen layanan informasi dan dokumentasi di Kementerian Dalam Negeri dan Pemerintah Daerah. Setiap badan publik harus menunjuk PPID untuk melaksanakan tugas dan fungsi pengelolaan informasi dan dokumentasi. PPID harus memberikan informasi yang berkualitas, relevan, dan mudah diakses kepada masyarakat.Kualitas layanan informasi yang diberikan oleh PPID dapat dinilai berdasarkan ketepatan informasi, kesesuaian dengan kebutuhan masyarakat, dan pembaharuan informasi yang baik. Produk layanan PPID harus memenuhi standar, termasuk kualitas dan hasil layanan yang memenuhi standar. Peraturan dan tanggung jawab yang jelas mengatur layanan informasi dan dokumentasi di Kementerian Dalam Negeri dan Pemerintah Daerah. PPID bertanggung jawab untuk menyimpan, mencatat, menyediakan, dan memberikan layanan informasi publik yang berkualitas tinggi dan mudah diakses. Meningkatkan kualitas dan ketepatan pelayanan informasi publik masih menjadi tantangan. Pada saat peraturan menteri ini berlaku, peraturan Menteri Dalam Negeri Nomor 35 Tahun 2010 tentang Pedoman Pengelola Pelayanan Informasi dan Dokumentasi Di Lingkungan Pemerintah Kota Palembang di cabut dan dinyatan tidak berlaku.
The natural food composition of long-tailed macaque (Macaca fascicularis Raffles, 1821) inhabiting the Muara Angke Wildlife Reserve in North Jakarta Lestari, Alvita Dwi; Afifah, Felana; Kinanti, Dinda; Fitrianingtyas, Shinta Alief; Firdaus, Nur Azzizah; Isna, Nabilah Nailiyah; Devia, Dinda; Hasanah, Fajar Nur; Basyuri, Ade; Muhammad, Yusuf
Bioma Vol. 20 No. 1 (2024): Bioma
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Bioma20(1).5

Abstract

Long-tailed macaque (Macaca fascicularis) is one species of wild animals inhabits Muara Angke Wildlife Reserve (SMMA), a wetland reserve predominantly grown by mangrove swamp forest. As there is high encounter of M. fascicularis with human and high incident of human-given food, it is important to understand the composition of natural food of M. fascicularis. The method used was quantitative with data collection techniques using scan sampling technique with 5-minute intervals. Natural food source for M. fascicularis in SMMA is provided by 17 species of plants. The main natural food sources providing both leaves and fruits are Ficus benjamina (54.62%) and Sonneratia caseolaris (28.9%). The most common plant parts eaten by M. fascicularis are leaves (61%) and fruit (21%), resembles to those of leaf monkeys (langurs). However, is a high possibility that nutrient needed to supplement high leaf consumption in SMMA monkeys is provided by non-natural human-given food.
Co-Authors Afifah, Felana Agus Salim Al Hazmi, Muhammad Zaky Afkar Arsyad Fardani, Much Basyuri, Ade Devia, Dinda Firdaus, Nur Azzizah Fitrianingtyas, Shinta Alief Hasanah, Fajar Nur Irene Rini Demi Pangestuti Isabella Isabella Isna, Nabilah Nailiyah Kinanti, Dinda Lestari, Alvita Dwi Putra, Dwiki Adi Rajagukguk, Djudjur Luciana Ramadhanis, Tamara Ristiyani Ristiyani