Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Andryani, Kristina
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Corporate Social Responsibility (CSR) Communication Strategy in an Effort to Form Corporate Image at PT. Resilient Superpower Shavina, Siti Noer; Andryani, Kristina; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13563

Abstract

To maintain a good corporate image, it is necessary to have strategies and approaches that align with the company's needs and primary goals. On the other hand, effective communication strategies between the company, stakeholders, and the public are also essential in the implementation process of programs to shape the corporate image. One way to achieve this is by implementing Corporate Social Responsibility (CSR) using communication strategies. The communication strategy in a company's Corporate Social Responsibility (CSR) essentially involves planning and management aimed at achieving specific targets in the communication process. Thus, the CSR/PPM programs planned by the company can run smoothly. Therefore, this research is titled "Corporate Social Responsibility (CSR) Communication Strategy in Shaping Corporate Image at PT. Adidaya Tangguh," which aims to explore how the CSR communication strategy shapes the corporate image in a company. This research uses qualitative methods and in-depth interview techniques with data collection techniques including observation, interviews, and documentation. The analysis of this research employs the theory of CSR communication strategies. A good communication strategy in CSR programs is essential for shaping a positive corporate image.
Digital Marketing of UMKM Tugu Hydroponics through Social Media in Tugu Village, Sliyeg Sub-District, Indramayu District 2023 Muryono, Muryono; Andryani, Kristina; Yusfiarista, Erlika
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13565

Abstract

Digital marketing through Facebook social media has become an important strategy for Micro, Small and Medium Enterprises (MSMEs) in expanding their reach and building relationships with customers. In this context, this study explores how Tugu Hidroponik MSMEs use the Facebook platform as a key tool for their digital marketing. Through a qualitative approach, data was collected through interviews with business owners and analysis of their social media content. The results show that Tugu Hidroponik MSMEs have successfully utilized Facebook's interactive features to increase interaction with customers, present relevant content, and expand their market share. The findings provide insights into how MSMEs can optimize their digital marketing through social media, with a particular emphasis on the Facebook platform, to increase their brand visibility and business growth.
Film Viewers' Motives and Satisfaction are Somewhere Laen (Uses and Gratification Analysis of the Palmgreen Model on Members of Imami UIN-Suka Yogyakarta) Luthfi, Hamzah; Andryani, Kristina; Saputri, Dhea Octavia
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13572

Abstract

The film "Agak Laen" is the film that occupies the highest rating with 9.1 million viewers and is hotly discussed because the story is packaged in an interesting story and brings elements of comedy. This research discusses how a person's motives and satisfaction in watching a movie are "Agak Laen ". This study uses the Uses & Gratification theory of the Palm Green model which explains that individuals have the desired motives and satisfaction in accessing media. This study uses a qualitative descriptive method. Data collection was carried out by interviews with resource persons from IMAMI UIN-SUKA Yogyakarta. The results of this study show that the motive indicators (information, selfidentity, social interaction and entertainment) are met with the highest aspects of information and social interaction. The resource person stated that the audience's curiosity and interaction with the environment were the motivation to watch the film. Satisfaction indicators (information, self-identity, social interaction and entertainment) were also met with the highest aspects of entertainment and then social interaction generated after watching the movie "Agak Laen". The audience felt entertained and received a well conveyed message.
Utilization of Instagram Social Media as Publication and Information Media at the State Assets and Auction Service Office (KPKNL) Yogyakarta Gusti, Jhelisa Mutiara; Andryani, Kristina; Saputri, Dhea Octavia
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13533

Abstract

The formulation of the problem of this research is, how to use Instagram social media as a medium for publication and information at the KPKNL Yogyakarta office. The aim of this research is to determine the use of Instagram social media for publication and information media at KPKNL Yogyakarta. Review of the theory used, namely New Media which uses the concept of The Circular Model of SOME, Regina Lutterll's theory. This research uses a descriptive qualitative research approach with observation, interview and documentation data collection methods. The findings and results of thisresearch are that KPKNL Yogyakarta chosethe social media Instagram based on the increasing use of social media and in accordance with the target. Before posting content, a schedule was made.
Employee Relations at PT ASDP Indonesia Ferry (Persero) Bakauheni Branch Office in Supporting Employees Work Spirit Maharani, Apriyana; Andryani, Kristina; Mutiara, Mutiara
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i3.10734

Abstract

The purpose of this research is to determine the company's efforts in implementing programs that can support its employees and the method used in this research is qualitative descriptive by conducting interviews, documentation and observation with reference to employee relations theory. This method is used to obtain the results of implementing employee relations at PT ASDP Indonesia Ferry (Persero) Bakauheni Branch Office in Supporting Employee Work Morale. As for the results of employee relations carried out at PT ASDP Indonesia Ferry (Persero) Bakauheni Branch Office, there are various activities such as educational scholarships, K3 training, motivator seminars, Ferryzi ambassadors, Ferryzi Talent Development, Ferryzi awards, long service awards, employee sons and daughters awards, Management meetings, Mading, RKAC, Gymnastics, Customers Day, PHBI, and others and the role of the HR & General work unit in helping to collect employee aspirations regarding what is needed. So that the implementation of employee relations activities is not fully controlled by management, therefore the programs that have been implemented can be considered effective because employees can feel the benefits received.
Food Communication to Strengthen the Javanese Women’s Communication Experience in Indonesia: Case Study on Saparan Bekakak Tradition Setyaningsih, Rila; Andryani, Kristina; Salsabila, Alya Dwi
Indonesian Journal of Advanced Research Vol. 4 No. 3 (2025): March 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i3.13976

Abstract

Food is an integral part of a region's culture, reflecting the history, traditions, and values of the local community. Food serves as a communication medium. This study examines the communication experience of Javanese women through the communication on Saparan Bekakak, a noble tradition of Indonesia. This study uses the theory of symbolic interactionism to explore communication through food carried out by Javanese women in the Saparan Bekakak tradition. A constructivist paradigm and a qualitative research design are used in this study. The subjects in this study consisted of javaneese woman as the the perpetrator of the Saparan Bekakak tradition. Interviews, observations, and documentation are the collection data technique used in this research. Data analysis in the study consists of several steps (i.e., data reduction, data presentation, and conclusion drawn). This study finds that: 1). The Saparan Bekakak tradition is a significant communication medium for Javanese women to strengthen social and cultural ties. Through the process of preparing and distributing traditional food, women play an active role in preserving cultural values and building a close-knit community, 2) The practice of food communication in the Saparan Bekakak tradition allows Javanese women to express their local identity and wisdom. This is not only a cooking activity, but also a space for the transmission of knowledge between generations and the social empowerment of women in the context of Javanese culture. This research contributes theoretically to the development of the concept of food communication as a complex socio-cultural mechanism, which goes beyond nutritional functions and reveals the strategic role of food in the empowerment of identity and gender relations in the context of local culture.
Co-Authors Febrianty, Yeni Gusti, Jhelisa Mutiara Luthfi, Hamzah Maharani, Apriyana Muryono Muryono mutiara mutiara Salsabila, Alya Dwi Saputri, Dhea Octavia Setyaningsih, Rila Shavina, Siti Noer Yusfiarista, Erlika