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All Journal Journal of Community Development Indonesian Journal of Advanced Research (IJAR) Komunika: Jurnal Ilmiah Komunikasi
Salsabila, Alya Dwi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Pendampingan Transformasi Digital Menggunakan Strategi Pemasaran Modern Dalam Meningkatkan Visibilitas Dan Penjualan Produk KWT Puspa Gemari Permana, Dani; Hoerunisa, Hana; D, Alya Febri Surya; Apriliani, Inge; Rosa, Florensa Marchilaz Della; Rambe, Hasnah; Trisriantama, Muhammad Defan; Salsabila, Alya Dwi
Journal of Community Development Vol. 6 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i1.1467

Abstract

This study aims to implement digital transformation using modern marketing strategies to enhance the visibility and sales of products from the Women Farmers Group (KWT) Puspa Gemari. The research method used is Action Research, involving socialization and training to improve the digital skills of KWT Puspa Gemari members. The work program includes product photography training, social media management, and packaging rebranding to create a more attractive and professional product image. The analysis of the success of this program is measured by data on the effectiveness of the use of digital advertising, website use, WhatsApp business, and also content management on KWT Puspa Gemari social media has a significant role in increasing sales of KWT Puspa Gemari products. With this strategy, KWT Puspa Gemari strengthened their position in the market and became a relevant example of digital transformation for other women farmers' groups.
Communication Audit: Analysing Communication Effectiveness Through Organisation Communication Evaluation (OCE) Emmanuel, Vincent Gerrard; Salsabila, Alya Dwi; Listiani, Diva; Adjie, Marcellino; Siallagan, Yepta
Komunika : Jurnal Ilmiah Komunikasi Vol. 2 No. 3 (2025): APRIL
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v2i3.936

Abstract

The objective of this study is to identify and analyse the communication issues currently being experienced, and to provide concrete recommendations for addressing these issues through communication audits in the Keluarga Pelajar dan Mahasiswa Cirebon Daerah Istimewa Yogyakarta (KPC-DIY) in the Special Region of Yogyakarta. The qualitative research method was employed, utilising a descriptive approach. The findings of this study indicate that KPC-DIY is experiencing communication issues, particularly a lack of interaction on the Instagram account @kpc.diy and a decline in participation from new members. This has resulted in ineffectiveness in the organisation's programmes. Consequently, it is recommended that a communication audit be conducted. The study also presents several recommendations, including the use of alternative posting formats, the incorporation of interactive captions, and the development of programmes aligned with the interests of students to enhance the involvement of new members.
Food Communication to Strengthen the Javanese Women’s Communication Experience in Indonesia: Case Study on Saparan Bekakak Tradition Setyaningsih, Rila; Andryani, Kristina; Salsabila, Alya Dwi
Indonesian Journal of Advanced Research Vol. 4 No. 3 (2025): March 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i3.13976

Abstract

Food is an integral part of a region's culture, reflecting the history, traditions, and values of the local community. Food serves as a communication medium. This study examines the communication experience of Javanese women through the communication on Saparan Bekakak, a noble tradition of Indonesia. This study uses the theory of symbolic interactionism to explore communication through food carried out by Javanese women in the Saparan Bekakak tradition. A constructivist paradigm and a qualitative research design are used in this study. The subjects in this study consisted of javaneese woman as the the perpetrator of the Saparan Bekakak tradition. Interviews, observations, and documentation are the collection data technique used in this research. Data analysis in the study consists of several steps (i.e., data reduction, data presentation, and conclusion drawn). This study finds that: 1). The Saparan Bekakak tradition is a significant communication medium for Javanese women to strengthen social and cultural ties. Through the process of preparing and distributing traditional food, women play an active role in preserving cultural values and building a close-knit community, 2) The practice of food communication in the Saparan Bekakak tradition allows Javanese women to express their local identity and wisdom. This is not only a cooking activity, but also a space for the transmission of knowledge between generations and the social empowerment of women in the context of Javanese culture. This research contributes theoretically to the development of the concept of food communication as a complex socio-cultural mechanism, which goes beyond nutritional functions and reveals the strategic role of food in the empowerment of identity and gender relations in the context of local culture.
Co-Authors Adjie, Marcellino Andryani, Kristina Apriliani, Inge D, Alya Febri Surya Emmanuel, Vincent Gerrard Hoerunisa, Hana Listiani, Diva Permana, Dani Rambe, Hasnah Rosa, Florensa Marchilaz Della Setyaningsih, Rila Siallagan, Yepta Trisriantama, Muhammad Defan