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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR)
Febrianty, Yeni
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Digitalisasi desa melalui website profile sebagai media informasi bagi dusun Bintara, Chandra Satya; Afifah, Fauziah Nur; Puteri, Marsya Alivia; Mutiara; Febrianty, Yeni; Wulandari; Hartono, Tania Sunilah; Adha, Ikhsan Fauzi
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 2 (2024): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i2.21707

Abstract

Digitalisasi adalah transformasi dalam penyusunan pemberdayaan teknologi. Dusun Semarum Magelang memiliki potensi sosial, ekonomis, religi dan budaya. Tujuan dari Pengabdian kepada Masyarakat ini adalah melakukan pembuatan dan pemberdayaan Website Profile Dusun Semarum Magelang untuk menjadi sarana informasi dan komunikasi efektif dalam upaya Digitalisasi Desa. Metode Pengabdian kepada Masyarakat dengan metode ABCD (Aset Based Community Development) melalui melakukan pendekatan, riset, konsep, sosialisasi, pelatihan, koordinasi, pembuatan, pengembangan. Hasil dari Pengabdian kepada Masyarakat ini menunjukkan bahwa program berjalan efisien dengan persentase 100% dari indikator capaian berupa Website Profile, transfer pengetahuan melalui sosialisasi dan pelatihan serta pemberdayaan dan pengembangan oleh perwakilan stakeholder dusun. Tingkat keberhasilan ini memerlukan tindak lanjut berupa menjaga kesadaran stakeholder mitra akan urgensi Website Profile sebagai sarana informasi dan komunikasi. Hasil ini menunjukkan bahwa pengabdian yang telah dilaksanakan dengan luaran Website Profile dan asset di dalamnya memiliki manfaat sebagai sarana penyebarluasan informasi, promosi potensi dan pemberdayaan masyarakat Dusun Semarum secara efisien.
Analysis of #Dirumahaja Hashtags on Instagram Accounts in Persuading People to Stay at Home During the Covid-19 Pandemic in March 2020 Maharani, Aidina; Nuryana, Arief; Febrianty, Yeni
Indonesian Journal of Advanced Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i12.12579

Abstract

This study analyzes Instagram content using the hashtag #dirumahaja during the COVID-19 pandemic as part of a campaign to curb virus transmission. It examines how the hashtag conveyed messages to the public. The research focused on Instagram users who posted content with the hashtag in March 2020, using a qualitative descriptive method to explore message dissemination. Findings indicate the AISAS model effectively explains the process, where audiences search for information and share experiences, creating word-of-mouth and virality. This sharing fosters greater public satisfaction and compliance with the campaign’s appeal.
Corporate Social Responsibility (CSR) Communication Strategy in an Effort to Form Corporate Image at PT. Resilient Superpower Shavina, Siti Noer; Andryani, Kristina; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13563

Abstract

To maintain a good corporate image, it is necessary to have strategies and approaches that align with the company's needs and primary goals. On the other hand, effective communication strategies between the company, stakeholders, and the public are also essential in the implementation process of programs to shape the corporate image. One way to achieve this is by implementing Corporate Social Responsibility (CSR) using communication strategies. The communication strategy in a company's Corporate Social Responsibility (CSR) essentially involves planning and management aimed at achieving specific targets in the communication process. Thus, the CSR/PPM programs planned by the company can run smoothly. Therefore, this research is titled "Corporate Social Responsibility (CSR) Communication Strategy in Shaping Corporate Image at PT. Adidaya Tangguh," which aims to explore how the CSR communication strategy shapes the corporate image in a company. This research uses qualitative methods and in-depth interview techniques with data collection techniques including observation, interviews, and documentation. The analysis of this research employs the theory of CSR communication strategies. A good communication strategy in CSR programs is essential for shaping a positive corporate image.
Culinary Lifestyle and Consumer Culture in Consuming Gacoan Noodles in Yogyakarta Students through the Perspective of Jean Baudrillard's Consumerism Theory Chrissendy, Daniel; Narwaya, Tri Guntur; Febrianty, Yeni
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13564

Abstract

This thesis examines the culinary lifestyle and consumer culture of Yogyakarta students in consuming Mie Gacoan through the perspective of Jean Baudrillard's theory of consumerism. The study aims to analyze how the culinary lifestyle and consumer culture of students are formed in the context of Mie Gacoan consumption. Using a qualitative descriptive method with a postmodern paradigm, data were collected through interviews, non-participatory observations, and documentation of Yogyakarta students who regularly consume Mie Gacoan. Data analysis employs Baudrillard's theory of consumerism, which views consumption as a process of identity and social status formation. The research findings indicate that the consumption of Mie Gacoan among Yogyakarta students is not solely based on physiological needs but is also influenced by lifestyle, consumer culture, social media, and the desire to build certain identities and social statuses. The study concludes that food consumption is a complex social phenomenon where food choices become symbols of status, identity, and social capital.
Broadcast Strategy of “Klinik 24” Program on Radio Geronimo 106.1 FM Kalonica, Tara Putri; Nuryana, Arief; Febrianty, Yeni
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i3.10742

Abstract

Radio is an auditory medium (it can only be heard), but it is cheap, popular, and can be brought or listened to anywhere. Radio serves as a medium of expression, communication, information, education, and entertainment. The KLINIK 24 program was created to present information about trending beauty tips, trends and innovations in lifestyle, and health to listeners in the Geronimo FM segment. The material discussed in the program is about health in the form of physical, facial, internal medicine, psychology and much more about Health which is discussed in the KLINIK 24 program. This study uses a descriptive qualitative approach. Data collection techniques using observation, interviews, documentation, and literature review. The theory used to analyze is the theory of Susan Tyler Eastman's strategy. The results of this study indicate that the broadcasting strategy used by the KLINIK 24 program is a mass attracting strategy.
Co-Authors Adha, Ikhsan Fauzi Afifah, Fauziah Nur Andryani, Kristina Bintara, Chandra Satya Chrissendy, Daniel Hartono, Tania Sunilah Kalonica, Tara Putri Maharani, Aidina Mutiara Narwaya, Tri Guntur Nuryana, Arief Puteri, Marsya Alivia Shavina, Siti Noer WULANDARI