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All Journal Journal of Humanities and Social Studies Jurnal Minfo Polgan (JMP) Indonesian Journal of Contemporary Multidisciplinary Research Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Sulaeman, Moh. Muklis
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences

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Optimising Organisational Performance Through Human Resource Management Strategy and Technology Integration to Enhance Innovation Tusriyanto; Sulaeman, Moh. Muklis; Nurcholidah, Lilik
Technology and Society Perspectives (TACIT) Vol 1 No 3 (2023): November 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i3.81

Abstract

In the evolving era of digitalization and globalization, organizations face increasingly complex and dynamic challenges. Rapidly advancing information technology and intense global market competition necessitate organizations to evaluate and enhance their performance to remain relevant and competitive. This research aims to investi-gate best practices in HRM and technology integration to promote innovation, with a focus on its positive impact on organizational performance. The approach entails conducting an in-depth examination of literature through qualitative analysis, aiming to attain a comprehensive comprehension of the topic spanning the years 2001 to 2023. The study's findings indicate that human resource management (HRM) strategies focusing on employee recruitment, training, and development, along with effective performance management, form the basis for a competent team. A positive work environment with constructive feedback enhances productivity. Technology integration, through information and communication technology (ICT) and technology based HRM systems, improves operational efficiency. The use of technology for decision-making, administration, and employee data analysis accelerates business processes. Technology integration also stimulates innovation through collaboration and artificial intelligence, aiding organizations in identifying new opportunities in the digital era.
Strategies for Improving the MSME Economy through the Implementation of Technology-Based Business Management Sulaeman, Moh. Muklis; Parwati, Anjelina Sindy; Saputra, M. Sholla Alfatih; Pinatih, Ririn; Abidin, Khoirul
Technology and Society Perspectives (TACIT) Vol 2 No 2 (2024): July 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i2.193

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy. They significantly contribute to the Gross Domestic Product (GDP) and provide employment opportunities for a large portion of the workforce in the country. Despite their pivotal role, MSMEs often face various challenges such as limited access to capital, technology, and broader markets. These obstacles hinder their growth and competitiveness both nationally and globally. This research aims to identify effective strategies to enhance the economic growth of MSMEs through the implementation of technology-based business management. The method employed in this study is a literature review using a qualitative approach and descriptive analysis. Data sourced from articles indexed in Google Scholar between 2010 and 2024. The study findings indicate that enhancing the economic viability of MSMEs through technology-based business management is a crucial strategic step in navigating the increasingly competitive global market. MSMEs play a vital role in Indonesia's economy as primary contributors to job creation and inclusive economic growth.
Marketing Transformation through Social Media: Implications for Business Growth and HR Performance Efficiency Sulaeman, Moh. Muklis; Alista, Mery Nur; Nizar, Muhammad Rifqi Alfian; Alvianto, Victor; Prembayun, Sekar Dewi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.194

Abstract

In today's digital era, social media has become one of the main tools in marketing strategy. Social media has changed the way consumers seek information, make decisions, and interact with brands. Consumers are now more likely to seek recommendations from friends or online reviews before buying a product or service. This research aims to comprehensively examine how marketing transformation through social media affects business growth and the efficiency of Human Resources (HR) performance in the company. This research uses a literature review method with a qualitative approach and descriptive analysis. Data is taken from articles available on Google Scholar in the 2015-2024 timeframe. The study results show that the transformation of marketing through social media has brought significant changes in the way companies interact with customers and promote their products. By leveraging platforms such as Facebook, Instagram, Twitter, and LinkedIn, companies can increase their reach, improve interaction with audiences, and optimise their operational efficiency.
The Role of Social Innovation in Enhancing the Economic Welfare of Rural Communities Badriyah, Nurul; Lazuardi, Yanuar; Bakri; Sulaeman, Moh. Muklis
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 3 (2024): September 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i3.218

Abstract

Social innovation has become one of the key strategies in promoting economic welfare across various regions, particularly in rural communities that often face structural challenges such as poverty, limited access to resources, and low education levels. This study aims to analyze the role of social innovation in improving the economic welfare of rural communities. A qualitative literature review method was employed, utilizing data from articles available on Google Scholar, published between 2018 and 2023. The findings of this study reveal that social innovation plays a highly significant role in enhancing the economic welfare of rural communities. Through collaborative approaches, local empowerment, and the utilization of available resources, social innovation can address various challenges faced by rural communities, such as limited market access, technology, and financing. Case studies, including the village of Nglanggeran in Yogyakarta, sustainable agricultural programs in Central Java, and digital initiatives like "Farmers Go Online," demonstrate that social innovation can create sustainable positive impacts. Social innovation has the potential to be a key driver of inclusive economic growth in rural areas by emphasizing active local community participation and cross-sector collaboration.
Entrepreneurial Transformation through the Utilization of Artificial Intelligence: Impact on Product Innovation and Business Sustainability Maulida, Indira Shofia; Handayati, Ratna; Nurcholidah, Lilik; Lazuardi, Yanuar; Sulaeman, Moh. Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.232

Abstract

This study aims to analyze entrepreneurial transformation through the utilization of Artificial Intelligence (AI), focusing on its impact on product innovation and business sustainability. The research employs a literature review approach using qualitative methods and descriptive analysis. Data was collected from 28 journal articles published on Google Scholar between 2014 and 2024, with a rigorous selection narrowing down to 18 relevant articles for analysis. The results show that AI significantly enhances product innovation through data-driven decision-making, product personalization, and operational efficiency. Case studies from Indonesian companies such as Tokopedia, Ruangguru, and TaniHub illustrate how AI supports business sustainability through automation, risk management, and supply chain efficiency. However, AI adoption faces challenges such as limited digital literacy and resistance to change, particularly among MSMEs. The study recommends collaboration among government, academia, and industry players to create an ecosystem supporting AI adoption, enabling technology-driven entrepreneurship to thrive on a broader scale.
The Role of Artificial Intelligence (AI) as a Catalyst for Operational Efficiency Transformation and Product Innovation Disruption in the Startup Ecosystem Suhartono, Edy; Sulaeman, Moh. Muklis; Suprapto, Hery; Bakri; Muhtarom, Abid
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.233

Abstract

This study explores the role of Artificial Intelligence (AI) as a catalyst for transforming operational efficiency and disrupting product innovation within the startup ecosystem. Using a qualitative literature review method, data were sourced from 20 rigorously selected scholarly articles out of an initial 40 identified on Google Scholar for the 2004-2024 period. The findings reveal that AI significantly enhances operational efficiency through process automation, data analysis, and accurate market forecasting, as exemplified by Gojek and Halodoc. Additionally, AI facilitates personalized and customer-centric product innovations, as demonstrated by Ruangguru. Despite its clear benefits, challenges such as limited human resources, high implementation costs, and privacy regulations must be addressed. This research underscores the importance of collaboration between startups, the government, and academic institutions to maximize AI's potential in supporting business sustainability and global competitiveness for startups in Indonesia.
COMPARATIVE CONSUMER PERCEPTIONS TO PURCHASE DECISIONS OF DRINKING WATER IN PACKED BRAND LE MINERAL AND AQUA IN TIKUNG, LAMONGAN REGENCY Nurcholidah, Lilik; Sulaeman, Moh. Muklis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4017

Abstract

By knowing consumer perceptions, companies can prepare new strategies and make comparisons by obtaining a lot of information from consumers. Companies can find out many things from consumer perceptions, one of which is knowing the advantages of competing products, the shortcomings of their own products. So that the company more quickly anticipates its shortcomings and makes improvements. The purposes of this study are (1) to determine the comparison of consumer perceptions of the decision to purchase bottled drinking water with the brand Le mineral and Aqua in the Tikung sub-district, Lamongan Regency (2) To determine the most dominant consumer purchased between drinking water in the brand Le mineral and Aqua. on purchasing decisions in the Tikung sub-district, Lamongan Regency. In this study, there were 1,105 consumers who consumed bottled drinking water with the brand Le mineral and Aqua at the UD Barokah store, Tikung sub-district, Lamongan Regency. The sample in this study were 100 respondents. Sampling in this study were people or consumers who had bought bottled drinking water with the brand Le mineral and Aqua at the UD Barokah Store. Based on a comparative descriptive analysis of consumer perception variables which include price and product quality indicators, there are significant differences in consumer perceptions between Le Minerl Le and Aqua on purchasing decisions in Tikung Lamongan District.
DEVELOPMENT AND INNOVATION OF SENDANG BATIK DESIGN AND MOTIVATION DURING THE NEW NORMAL TIME WITH SIWALAN LEAF AND FRUIT MOTIF Ruswaji, Ruswaji; Sulaeman, Moh. Muklis; Febrian A., Bimbie
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4212

Abstract

Batik art is a local cultural heritage that stores knowledge and local wisdom of high value. In other words batik is a craft that has high artistic value and has long been a part of Indonesian culture.   Therefore Sendang Lamongan batik is one of the cultural heritage that needs to be preserved, protected and supported by its development. This devotion tries to develop the design of Batik Sendang Lamongan motif as a result of cultural acculturation of its people, so that it can be an asset for cultural heritage. The focus and priority of design development motifs depart from the problem is still limited variety of existing ornaments. The purpose of this program is to improve the quality of batik products through the development of batik motif designs based on local wisdom.  Second, expanding the market segment, not only in lamongan area but also other regions including outside east Java province. This program method is a discussion and observation conducted to identify problems, conduct activities, training workshops on the development of batik motifs based on local wisdom, followed by mentoring, monitoring and evaluation.  This program produces new batik motifs based on local wisdom from flora natural sources, namely with The Leaves and Fruits of Borassus.
Analysis of Work Environment, Compensation, Training, and Work Discipline on Employee Loyalty Mediated by Job Performance at Badan Pusat Statistik Lamongan Using Partial Least Square (PLS)-Structural Equation Modeling (SEM) Sholihah, Zumrotus; Muhtarom, Abid; Hamzah, Muhammad Imron; Lazuardi, Yanuar; Sulaeman, Moh. Muklis
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v4i1.13193

Abstract

This research aims to determine the influence of the Work Environment, Compensation, Training and Work Discipline on Employee Loyalty mediated by Work Performance at the Lamongan Central Statistics Agency. This research uses descriptive quantitative research. Data collection for this thesis was taken through a questionnaire. The respondents in this research were employees and partners of the Lamongan Central Statistics Agency in November and December 2024. The research results state that the influence of employee loyalty has a positive and significant effect on employee loyalty. Compensation has a negative and insignificant effect on employee loyalty. Training has a positive but not significant effect on employee loyalty. Work discipline has a positive and significant effect on employee loyalty. The work environment has a positive but not significant effect on work performance. Compensation has a positive and significant effect on work performance. Training has no positive and insignificant effect on work performance. Work discipline has a positive and significant effect on work performance. Employee loyalty has a positive and significant effect on work performance. Work performance is able to mediate between the independent variable and the dependent variable.
Eksplorasi Peran Sistem Informasi Bisnis dan Komunikasi sebagai Enabler Inovasi SDM dalam Meningkatkan Employee Experience Sulaeman, Moh. Muklis; Suherlan, Suherlan; Junaidi, Ahmad
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15108

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran sistem informasi bisnis (SIB) dan komunikasi internal sebagai enabler dalam mendorong inovasi sumber daya manusia (SDM) guna meningkatkan employee experience dalam konteks transformasi digital organisasi. Dengan menggunakan pendekatan kualitatif dan metode tinjauan pustaka, data dikumpulkan dari 50 artikel ilmiah dan sumber kredibel yang diterbitkan antara tahun 1973 hingga 2025, yang kemudian diseleksi secara ketat hingga diperoleh 35 artikel yang paling relevan. Analisis dilakukan secara deskriptif terhadap literatur yang membahas integrasi sistem informasi SDM, strategi komunikasi organisasi, dan pengalaman kerja karyawan. Hasil penelitian menunjukkan bahwa sistem informasi bisnis, ketika dipadukan dengan komunikasi yang terbuka, kolaboratif, dan kontekstual, berkontribusi signifikan terhadap pembentukan inovasi SDM yang partisipatif dan berbasis data. Integrasi keduanya memungkinkan organisasi membangun ekosistem kerja yang adaptif, responsif, dan berorientasi pada keterlibatan karyawan secara menyeluruh. Penelitian ini memperkuat teori Diffusion of Innovation, Socio-Technical Systems, dan Employee Experience Framework, serta memberikan implikasi praktis bagi perancangan strategi manajemen SDM digital yang lebih humanistik dan berkelanjutan.
Co-Authors Abid Muhtarom, Abid Abidin, Khoirul Agus Wahyudi Ahmad Junaidi Alista, Mery Nur Alvianto, Victor Andriya Risdwiyanto Andy Rachman Anggapratama, Reza Bakri Cahyono, Puguh Damayanti, Dhita Dhora Febrian A., Bimbie Hamzah, Muhammad Imron Handayati, Ratna Indira Shofia Maulida Lazuardi, Yanuar Nelia Fariani Siregar Nizar, Muhammad Rifqi Alfian Nurcholidah, Lilik Nurul Badriyah Parwati, Anjelina Sindy Pinatih, Ririn Prembayun, Sekar Dewi Ruswaji, Ruswaji Safa'atillah, Nurus Saputra, M. Sholla Alfatih SHOLIHAH, ZUMROTUS Suhartono, Edy Suherlan Suherlan, Suherlan Suprapto, Hery Titin Tusriyanto Wibowo, Sandi Nasrudin