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All Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT)
Damayanti, Dhita Dhora
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Dynamics of Social Media Interaction: Implications for the Manifestation of Digital Business Image and Reputation in Public Perception Amrozi, Akhmad Imam; Ghofur, Abdul; Damayanti, Dhita Dhora; Suprapto, Hery; Sulaeman, Moh Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.141

Abstract

In recent years, social media has experienced rapid growth as the primary platform for interaction, information sharing, and community building. This phenomenon has transformed the communication landscape and influenced how companies interact with consumers. This research aims to deeply understand and contextualize the dynamics of social media interaction, implications for the manifestation of image, and digital business reputation in public perception. The research method employed is a qualitative literature review using data from Google Scholar for the period 1998-2023. The study results indicate that the dynamics of social media interaction have become crucial in the digital era, particularly in shaping the image and reputation of digital businesses in the eyes of the public. These interactions include responses to content, user interactions, as well as the role of influencers and communities in shaping public opinion. The image and reputation of digital businesses are formed through various mechanisms on social media, including user reviews, recommendations, and content dissemination by other users.
Pengukuran Kualitas Layanan Elektronik Bidang Jasa: Sebuah Kajian Pustaka Damayanti, Dhita Dhora; Haryono, Mugi
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.747 KB) | DOI: 10.22437/jiituj.v5i1.13721

Abstract

Kualitas layanan merupakan tolok ukur utama dalam menciptakan kepuasan pelanggan. Pada industri jasa perlu kiranya untuk menentukan desain layanan baik secara konvensional maupun elektronik yang berkualitas. Pada masa pandemi seperti saat ini, penyedia jasa layanan yang tidak bisa melayani secara tatap muka perlu mempertimbangkan untuk meningkatkan kualitas layanan elektroniknya untuk tetap bisa menciptakan kepuasan pada pelanggannya. Tujuan dari artikel ini adalah untuk memberikan tinajuan literatur terkait kualitas layanan elektronik pada bidang jasa. Implikasinya adalah untuk pihak manajerial dan pemasar dapat menentukan skala pengukuran yang tepat dalam mendesain layanan elektroniknya sesuai dengan kebutuhan perusahaannya dan dapat meningkatkan kepuasan pelanggannya
Marketing Innovation Based on Social Media to Drive MSME Growth during Ramadan: A Consumer Perspective Review Damayanti, Dhita Dhora; Wahyudi, Agus; Siregar, Nelia Fariani; Sulaeman, Moh. Muklis
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.157

Abstract

The month of Ramadan often becomes a period where consumer consumption patterns and shopping behaviors undergo significant changes. The development of technology and the widespread penetration of the internet have transformed the marketing landscape, especially during Ramadan. This study aims to provide an analytical review of marketing innovation based on social media to drive MSME growth during Ramadan, examined from the consumer perspective. The research methodology used in this study is a literature review with a qualitative approach and descriptive analysis. This research is based on data obtained from Google Scholar spanning the years 2016-2024. The study results indicate that in the continually evolving digital era, marketing innovation based on social media has become a key driver in expanding reach and enhancing the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly during crucial periods such as Ramadan. The implementation of social media-based marketing strategies has opened new opportunities for MSMEs to directly interact with their potential consumers, increase awareness of the products and services they offer, and build deeper relationships with consumers. Collaboration with influencers, the use of content tailored to Ramadan themes, and understanding consumer perspectives through market research are key factors in marketing success during Ramadan. Furthermore, considering social and religious values in marketing strategies can strengthen brand image and differentiate MSMEs in the increasingly competitive market.
Co-Authors Abdul Ghofur Agus Wahyudi Amrozi, Akhmad Imam Haryono, Mugi Nelia Fariani Siregar Sulaeman, Moh Muklis Sulaeman, Moh. Muklis Suprapto, Hery