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All Journal Lingua Cultura Wiralodra English Journal (WEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Journal of English Language and Education Anglophile Journal Bulletin of Science Education EDUCTUM: Journal Research Journal of Social Science and Humanities Research IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa PMSDU Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora
Purba, Ridwin
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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MULTIMODAL ANALYSIS ON ERTIGA CAR ADVERTISEMENT Purba, Ridwin; Herman
Wiralodra English Journal Vol 4 No 1 (2020): Wiralodra English Journal
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.654 KB) | DOI: 10.31943/wej.v4i1.77

Abstract

Language always refers to communication where spoken and written texts are dominated in human’s life. Communication does not always mean verbal but it is also can be visual. Visual (pictures, gestures, photos, advertisement, and so on) also means text and can deliver message as communication to others. Like verbal, visual also has structures how it delivers the message to audience. Advertisements are the visual objects that human always see for they are dominating in television. The purpose of this research is to investigate the structures of advertisement of Ertiga car. Theories to be used are Kress (2009) and Cheong (2004). Descriptive qualitative was conducted in this research. The source data was the advertisement of a car from Suzuki, Ertiga. After analyzing the data, the researchers found that verbal components (Announcement, Enhancer, Emblem, Tag, Cal-and-visit information) and visual components (Lead, Display and Emblem) were inserted in the advertisement of Ertiga. It means that the advertisement of Ertiga is made in a good way where the purpose of advertisement is to persuade the audience to buy the product. In short, the structures of the advertisement determine the quality of the product.
Investigating the Use of Conjunction in A Movie: A Case on Discourse Analysis Purba, Ridwin; Siahaan, Entika Cintami; Nainggolan, Sindy Gloria; Sihombing, Bonita Anjelina; Sirait, Setia Oktaviana; Herman, Herman
Journal of English Language and Education Vol 9, No 3 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v9i3.500

Abstract

This research aims to analyze the conjunctions in the M3GAN movie. The researchers wanted to investigate and analyze the application of conjunctions and the dominant types of conjunctions in M3GAN movies. Researchers used qualitative descriptive methods. Researchers collected data by watching M3GAN movies, paying attention to the subordinating conjunctions, then writing down the data in notes. Based on the research results, researchers found 115 data that used subordinate conjunctions in the M3GAN movie. The percentage of use of subordinate conjunctions from the M3GAN movie can be seen based on the types of subordinate conjunctions, namely there are 0.8% comparison conjunction data, 19% cause conjunction data, 74.7% apposition conjunction data, 5.1% time conjunction data, and 0% contrast conjunction data. The total states that the apposition conjunction is the highest score for the use of subordinate conjunctions in the M3GAN movie and the lowest score is the contrast conjunction.
Lexical Items of Flora and Fauna in Local Languages: An Ecolinguistics Study Herman, Herman; Purba, Ridwin; Saragih, Amrin
Journal of Social Science and Humanities Research Vol. 1 No. 1: Agustus 2022
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.289 KB) | DOI: 10.56854/jsshr.v1i1.49

Abstract

Ecolinguistcs study is becoming more popular year by year since many researcher, linguists, and other experts do some researches. Wendel’s (2005:51) definition of ecolinguistics formulated that the ecological approach to language takes into consideration the complex network of relations occurring between environment, languages and people speaking these languages. Since ecolinguistics related to environment, language and people speaking the language, this research is aimed to discuss about the local languages, Hokkian and Tio Cu related to the environment. The data used in this article is the lexical items for fauna and flower. After conducting small observastion, the researcher concludes that the knowledge of lexical items for flora and fauna in local languages, Hokkian and Tio Cu, is less because of environment factors. This means that the language of Hokkian and Tio Cu had been influenced by Bahasa Indonesia as national language. This happened as in the era before the year of 2000, Chinese were not allowed to use their Chinese name, languages (Mandarin or local languages), culture, etc.
A Socialization on the Insights of TOEFL to Students of SMK GKPI 2 Pematang Siantar Sitompul, Mega Silvia; Siagian, Dian Melati; Siahaan, Entika Cintami; Simangunsong, Rahelian Gratia; Carolina, Carolina; Herman, Herman; Sitanggang, Anita; Purba, Ridwin
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 2 No. 3 (2023): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v2i3.677

Abstract

This community service aims to introduce and provide new knowledge, understanding and insights to the students at SMK GKPI 2 Pematang Siantar about TOEFL. There were 25 participants in the socialization activity, consisting of students from class in the lecture session, the researchers gave the participants the opportunity to ask question about the material that had been explained and provided. The lecture session is a session where the researcher provides material regarding TOEFL, namely: understanding TOEFL, types of TOEFL, benefits and uses of TOEFL, how to access free TOEFL practice, TOEFL test costs and places as well as tips and tricks for doing TOEFL test questions quickly and easily via PowerPoint. Meanwhile, the discussion session is a question and answer session between participants and researchers regarding the material that has been presented during the socialization activity. The result obtained from the socialization activity are: (1) participants gain new knowledge and insight about the importance of TOEFL, such as what is TOEFL; types of TOEFL; benefits and use of TOEFL; TOEFL test and location; tips and trick for answer TOEFL question quickly and correctly, (2) the participants were very enthusiastic to take part in this socialization activity.
The Comprehending the Meaning on Song Lyrics “There She Goes” through Interpersonal Metafunctions: A Case on Systemic Functional Linguistics Silalahi, Tiodora Fermiska; Purba, Ridwin; Silaban, Gabriella Clarisa; Purba, Igna Mariana; Marbun, Elisa May Yolanda; Herman, Herman; Tannuary, Arwin
Bulletin of Science Education Vol. 4 No. 2 (2024): Bulletin of Science Education
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bse.v4i2.1153

Abstract

This article discusses the Interpersonal Metafunction contained in the lyrics of the song Lee Anthony Marvers’ “There She Goes”. And the purpose of this article is to explain the structure of the lyrics of the song "There she goes" using the interpersonal Metafunction structure method. This type of article applies a qualitative method, namely analyzing the contents of the song lyrics. The steps in analyzing the lyrics of the song "there she goes" are as first the researcher understands the meaning of the lyrics of the song, the second researcher divides the song lyrics into several clauses, the third the researcher classifies each of these clauses according to the structure of the interpersonal metafunction such as (Subject, Finite, Predicator, Adjunct, Compliment), and finally the researcher analyzes the mood and residue. The lyrics of the song "There She Goes" provide an information function or meaning to the readers and listeners of the song. Based on the results of the study, the researchers concluded that the interpersonal function is useful in the implementation of interpersonal communication and provides a complete understanding of the use of mood and residue. Keywords: Interpersonal Metafunction, Systemic Functional Linguistics, Comprehending Meaning Lyric
MENINGKATKAN KETRAMPILAN BAHASA INGGRIS DENGAN METODE TRADISIONAL GAMIFICATION DAN MELESTARIKAN BUDAYA DI SMA NEGERI 2 PANGURURAN Damanik, Indra Jayanti; Sipayung, Rohdearni Wati; Purba, Anita; Purba, Benarita; Purba, Ridwin; Silalahi, Mardin; Matondang, Marhaeni Kartika Dewi; Girsang, Samaria Eva Elita Girsang; Saragih, Natanael; Silalahi, Tiodora Fermiska; Sibuea, Bismar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2023): Volume 4 Nomor 5 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i5.22238

Abstract

Tujuan penelitian untuk mengetahui dampak gamifikasi pada pembelajaran. Pembelajaran dilakukan dengan menggunakan permainan sebagai media pembelajaran sesuai dengan materi yang diajarkan. Setelah pembelajaran dilakukan observasi aktivitas peserta didik. Data yang diperoleh berupa hasil penggunaan permainan sebagai media pembelajaran, yaitu berupa observasi kegiatan hasil belajar dan motivasi setelah mengikuti pembelajaran peserta didik. Diperoleh hasil yang menunjukkan permainan lompat tali dan batu gunting kertas memberi dampak yang berarti bagi kemampuan Bahasa Inggris siswa seperti mengetahui kosa kata, mengetahui pelapalan kata yang tidak di ketahu oleh siswa dan juga melatih siswa untuk berani dalam mengucapkan bahasa Inggris, sehingga siswa dapat belajar dengan enjoy tanpa ada tekanan karena belajar dengan menggunakan teknik Gammification. Teknik Gamfication dapat meningkatkan keretampilan berbahasa Inggris Siswa dan dapat melestarikan permainan tdasisional di SMA Negeri 2 Panguluran. Melalui gamifikasi pendidikan, dapat memasukkan aspek permainan ke dalam lingkungan sekolah dan untuk meningkatkan keterlibatan peserta didik pada pembelajaran di sekolah.
Sosialisasi Pengajaran dan Pemahaman Berbicara Bahasa Inggris dengan Pendekatan Komunatif di SDN 11 Hutaginjang Silalahi, Risro Rivera; Hutapea, Desi Meysari; Simatupang, Melyana; Siregar, Ester Novela; Ambarita, Marsena; Herman, Herman; Sihombing, Sabar Dumayanti; Purba, Ridwin
Pengabdian Masyarakat Sumber Daya Unggul Vol. 1 No. 3 (2023): Volume 1 Nomor 3 Tahun 2023
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/pmsdu.v1i3.141

Abstract

Kegiatan sosialisasi ini bertujuan untuk menyajikan pembelajaran Bahasa inggris yang mengajarkan bagaimana cara penggunaan berbicara dalam Bahasa inggris yang benar jika diterapkan dalam sebuah komunikasi sehari-hari.Kegiatan ini juga dilakukan untuk menguji kemampuan serta keterampilan siswa khususnya pada aspek pembicaraan di SD Negeri 11 Hutaginjang.Salah satu pendekatan yang yang dapat memotivasi serta memberi kesempatan yang luas kepada siswa untuk berbicara dikelas tanpa ada rasa takut salah dalam pengucapan yang tidak tepat.Kegiatan pembelajaran ini dilakukan pada kelas III, IV Dan V yang dimana kegiatan observasi ini juga didukung oleh kepala sekolah,guru dan wakil kelas.Dapat disimpulkan bahwasanya kegiatan ini dapat meningkatkan mutu cara berbicara siswa dalam berbahasa inggris dengan pengucapan yang benar.
Studi Kasus Praktek Pengalaman Lapangan (PPL) Mata Pelajaran Bahasa Inggris Di UPTD SMP Negeri 7 Pematangsiantar Pakpahan, Surya Ningsih; Herman, Herman; Saragih, Samrita M.; Tannuary, Arwin; Berlien, Richard; Silalahi, Tiodora Fermiska; Purba, Ridwin; Rumapea, Elina Lulu
Pengabdian Masyarakat Sumber Daya Unggul Vol. 2 No. 2 (2024): Volume 2 Nomor 2 Tahun 2024
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/pmsdu.v2i2.351

Abstract

Artikel ini merupakan wujud dari mata kuliah Praktek Pengalaman Lapangan (PPL) oleh mahasiswa sebelum menjadi seorang guru di masa depan. Artikel ini bertujuan untuk memperdalam ilmu pengetahuan dan pengalaman yang relasi yang berkaitan dengan praktik mengajar bagi mahasiswa dan mengaplikasikannya terhadap peserta didik. Kegiatan ini dilakukan dengan terjun langsung ke lapangan yaitu mengajar di kelas (real teaching). UPTD SMP Negeri 2 Pematangsiantar beralamat di Jl. Brigjen Rajamin Purba, Bukit Sofa, Kec. Siantar Sitalasari, Kota Pematangsiantar, Sumatera Utara 21111. Kegiatan PPL tersebut dilaksanakan dalam rentang 2-3 bulan yaitu Nopember 2023 sampai akhir Januari 2024. Hasil yang diperoleh selama proses PPL berlangsung selama tiga bulan adalah siswa SMP Negeri 2 Pematangsiantar dapat menyerap materi dan juga pelaku PPL dapat menerapkan proses pembelajaran dengan baik. Hal itu tidak terlepas dari sigapnya guru pembimbing PPL (guru pamong) di SMP Negeri 2 Pematangsiantar dan dosen pembimbing lapangan (DPL) yang membimbing mahasiswa (calon guru) dalam melaksanakan kegiatan PPL dengan baik. Namun diluar dari proses pengajaran, mahasiswa pelaku PPL menemukan beberapa masalah social yang terjadi di lingkungan sekolah yaitu kesulitan bergaul, melawan dan menghina guru, merusak fasilitas sekolah, membuang sampah sembarangan, menyontek saat ulangan, dan terjadinya bolos sekolah. Oleh sebab itu, peneliti berharap adanya kolaborasi antara pihak sekolah dan pihak dari siswa (orangtua) dalam peningkatan Pendidikan anak dan juga mendidik mereka agar mempunyai sikap, akhlak dan karakter yang baik.
Sosialisasi Pengenalan Pentingnya TOEFL kepada Siswa SMP Kelas IX Dalam Pembelajaran Bahasa Inggris Athiya, Sarah Aufah; Herman, Herman; Sitanggang, Anita; Purba, Ridwin; Purba, Anita; Batubara, Junita; Arsyadona , Arsyadona; Mahameru , Erucakra
Pengabdian Masyarakat Sumber Daya Unggul Vol. 2 No. 2 (2024): Volume 2 Nomor 2 Tahun 2024
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/pmsdu.v2i2.357

Abstract

Tujuan dari program sosialisasi ini adalah untuk mengenalkan TOEFL dan juga Pengetahuan perihal tanggung jawab yang dimiliki oleh seorang siswa dimasa yang akan datang. Sosialisasi ke sekolah ini dilakukan melalui metode ceramah dan tes dengan menggunakan papan tulis dan soal tes, tanya jawab dan diskusi tentang berbagai cara untuk melamar kerja, mengenyam pendidikan di perguruan tinggi. Kegiatan sosialisasi ini dalam rangka Pekan Kreatif Mahasiswa kepada siswa Sekolah Menengah Pertama atau Madrasah Tsanawiyah dikelas IX Kecamatan Hatonduhan, Kabupaten Simalungun yang berjumlah 25 orang yang hadir dalam 1 kelas pada tanggal 02 November 2023. Hasil dari pelaksanaan kegiatan sosialisasi ini adalah, siswa menjadi paham dan juga mendapatkan gambaran terhadap apa yang perlu dipersiapkan oleh diri mereka dalam mendapatkan kemampuan tes melalui diskusi dan juga tanya jawab sebelum tes dimulai. Dengan demikian, kegiatan sosialisasi TOEFL di MTs Al-Hidayah Islamiyah Sosial Kecamatan Hatonduhan tidak hanya mencapai tujuan awalnya untuk memberikan pemahaman mengenai ujian TOEFL tetapi juga memberikan pengalaman positif dan mendalam kepada siswa, membantu mereka menghadapi ujian bahasa Inggris dengan keyakinan dan kesiapan yang lebih baik untuk masa depan mereka
When Actors Take Over the Products: Showcasing Hallyu-Influenced Indonesian Beauty Product Advertising Through Multimodal Analysis Herman, Herman; Derin, Tatum; Purba, Ridwin; Warman, Jaka Satria; Setiono, Andrew
Lingua Cultura Vol. 17 No. 2 (2023): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v17i2.9878

Abstract

The research attempted to address the research gaps in the semiotics of Korean-related media, considering that there were only a few studies on advertisements that had been influenced by the Korean craze. Capitalizing on the Hallyu Wave, an Indonesian cosmetics company, Scarlett Whitening, changed its Instagram marketing strategy to focus on its South Korean brand ambassador, Song Joong Ki. The data were two Instagram advertisements of Scarlett Whitening that represented their change of strategy in September 2021. The data were analyzed using multimodal analysis to find out the three metafunctions of the advertisements, referring to Kress and Leeuwen’s social semiotics theory. Results show that the representational meaning of both advertisements contains a solid narrative to invite readers to buy the product so that they can be closer to the South Korean actor. The interpersonal metafunction influences consumers to believe that the human model is very familiar with the product, and the compositional metafunction highlights the association between Song Joong Ki’s white skin, white clothes, and white product with the brand’s name. However, the analysis also indicates an extreme spotlight on the South Korean actor and a stark neglect of the product across the linguistic, visual, and spatial semiotic systems. The research is significant in revealing a potentially concerning upcoming business marketing strategy that capitalizes on the popularity of Korean culture at the cost of neglecting the authenticity of their products. 
Co-Authors Aldri Frinaldi Ambarita, Marsena Amrin Saragih Anita Sitanggang Arsyadona , Arsyadona Athiya, Sarah Aufah Bella Arcici Juanidi Berlien, Richard Bismar Sibuea Butar, Lukas Butar Cahyani, Ririn Dwi Carolina Carolina, Carolina DAMANIK, INDRA JAYANTI Derin, Tatum Febrianto, Erlangga Bagus Girsang, Samaria Eva Elita Girsang Herman . Hutapea, Desi Meysari Irwandi Irwandi Jayawarsa, A.A. Ketut Junita Batubara, Junita Mahameru , Erucakra Manurung, Rolan Manurung, Sri Maneni Marbun, Elisa May Yolanda Marbun, Yanty Maria Rosmauli Matondang, Marhaeni K D Matondang, Marhaeni Kartika Dewi Nainggolan, Sindy Gloria Pakpahan, Surya Ningsih PURBA, ANITA Purba, Benarita Purba, Igna Mariana Purba, Indra Pranata Rambe, Kartina Rahmadhani Rumapea, Elina Lulu Sabar Dumayanti Sihombing Saragih, Natanael Saragih, Samrita M. Semaria Eva Elita Girsang Setiono, Andrew Siagian, Dian Melati Siahaan, Entika Cintami Sihombing, Bonita Anjelina Sihombing, Imam Daniel Silaban, Gabriella Clarisa Silalahi, Mardin Silalahi, Risro Rivera SILALAHI, TIODORA FERMISKA Simangunsong, Rahelian Gratia Simanjuntak, Novi Sri Ulina Simatupang, Melyana Sinurat, Bloner Sipangkar, Romarta Christina SIPAYUNG, ROHDEARNI WATI Sirait, Setia Oktaviana Siregar, Ester Novela Sitio, Fitri Indriani Sitompul, Mega Silvia Tannuary, Arwin Tarigan, Prisai Mono Putra Tengku Riza Zarzani N Thao, Nguyen Van Veithzal Rivai Zainal Wardina, Siti Warman, Jaka Satria