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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ekonomika Dan Bisnis Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Journal of Innovative and Creativity Journal of Management Education Social Sciences Information and Religion J-CEKI
Lubis, Adelina
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Pengaruh E-Service Quality dan Nilai Pelanggan Terhadap Keberhasilan Usaha (Studi Kasus Usaha Dagang MP. Rambe) Rambe, Barita Jogi; Aisyah, Nur; Lubis, Adelina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2649

Abstract

The purpose of this research is to find out and analyze whether e-service quality and customer value influence business success in MP trading businesses. Rambe in Pinangsori. This research uses associative research, where associative research takes the form of a quantitative approach which is seen from the type of data which is measured using a Likert scale. The population in this study was 100 customers. The sample in this study used saturated purposive sampling. Data processing uses SPSS 26, by testing the partial linear regression analysis hypothesis (t test) it can be seen that the calculated t for the e-service quality variable is 2.687 t table 1.984. Meanwhile, the customer value variable is 3.727 t table 1.984 and the significance level is smaller than 0.5. This shows that HO is rejected and H1 is accepted. And the coefficient of determination results show an Adjusted R Square value of 0.374 or 37.4%. Based on these overall values, e-service quality and customer value have a positive and significant effect on business success.
Pemasaran di Era Digital: Pengaruhnya terhadap Keputusan Pembelian Pelanggan Pesenjama Coffee Medan Maulana, Agung; Lubis, Adelina; Effendi, Ihsan
Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) Vol 2, No 2 (2023): Jurnal Ilmiah Akuntansi Keuangan dan Bisnis (JIKABI) - NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jbi.v2i2.2935

Abstract

Penelitian ini bertujuan untuk mengetahui apakah social media marketing dan word of mouth mempunyai pengaruh terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini yakni 300 pelanggan Pesenjama Coffe. Penelitian ini menggunakan sebanyak 75 responden, dengan menggunakan rumus slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji F, uji t dan koefisien determinasi (   ) dengan   ,menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukkan bahwa terdapat hubungan antara variabel independen yaitu social media marketing dan word of mouth terhadap variabel dependen keputusan pembelian. Variabel social media marketing diperoleh thitung (3,926) ttabel (1,669) dengan nilai signifikansi sebesar 0,000 0,05 dan untuk variabel word of mouth diperoleh thitung (13,316) ttabel (1,669) dengan nilai signifikan sebesar 0,000 0,05. Sehingga dapat disimpulkan social media marketing dan word of mouth berpengaruh positif signifikan terhadap keputusan pembelian Pesenjama Coffe. Dan uji F diperoleh dengan nilai fhitung ftabel (3,852 3,12) dengan probabilitas signifikan jauh lebih kecil dari 0,05 maka Ho di tolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel social media marketing (X1) dan word of mouth (X2) secara simultan berpengaruh terhadap variabel keputusan pembelian (Y).
Keputusan menginap di Madani hotel Medan yang dipengaruhi oleh brand image, green marketing, dan fasilitas hotel Lubis, Adelina; Effendi, Ihsan; Syahbudin, Jafar; Rosalina, Dhian; Lubis, Nurul Wardani
Insight Management Journal Vol. 4 No. 1 (2023): September
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i1.303

Abstract

Tujuan dari penelitian ini adalah untuk  mengetahui pengaruh  brand image, green marketing dan fasilitas hotel terhadap keputusan menginap di Madani Hotel Medan. Meningkatnya kompetensi bisnis di bidang jasa di Indonesia dan pengaruh globalisasi telah meningkatkan persaingan perusahaan khususnya di industri perhotelan. Perusahaan harus memahami perilaku konsumen dan menciptakan keunggulan kompetitif, termasuk citra merek, pemasaran ramah lingkungan, dan fasilitas hotel yang menarik. Hotel Madani di Medan mengalami penurunan jumlah tamu yang menginap sehingga mengambil strategi pemasaran yang fokus pada aspek tersebut. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Sampel berjumlah 83 responden. Teknik sampling yang digunakan adalah accidental sampling. Pengelolaan data primer menggunakan teknik analisis statistik Social Sciences Package (SPSS) dengan metode analisis regresi berganda. Berdasarkan hasil penelitian, Madani Hotel Medan dapat memanfaatkan green marketing dan fasilitas hotel yang baik untuk meningkatkan keputusan menginap. Meskipun citra merek tidak memberikan pengaruh yang signifikan, namun faktor lain juga perlu diperhatikan dalam strategi pemasaran hotel. Dari pihak hotel perlu meningkatkan kontribusinya sebagai green hotel dalam bentuk produk yang dapat dirasakan konsumen seperti makanan organic, ornament hotel yang ramah lingkungan dan sebagainya.
The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City Sari, Adelina Puspita; Ihsan Effendi; Lubis, Adelina
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1985

Abstract

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.
Product Image And Ethnocentrism Factors In Influencing Knowledge Of UIS Karo Among Universitas Medan Area Students Lubis, Adelina; Siti Anggiani Syahvira; Aulia Sofiea Putri; Zul Azmi Mutahajjid; Lubis, Andi Reza Syahputra
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.419

Abstract

This study aims to analyze the influence of product image and ethnocentrism factors on knowledge about Uis Karo, a traditional cloth typical of the Karo people, among students of Medan Area University. Product image refers to students' perceptions of the quality, beauty, and relevance of Uis Karo as part of local culture, while ethnocentrism refers to the tendency to prioritize and value local products over foreign products. The research method uses a quantitative approach with data collection through questionnaires distributed to 98 students. The results of the analysis show that product image has a significant influence on students' knowledge of Uis Karo, where positive perceptions of the quality and aesthetics of Uis Karo increase students' interest in learning about this cultural product. In addition, ethnocentrism factors have also been shown to have a significant influence; students with high levels of ethnocentrism tend to be more interested and have better knowledge about Uis Karo. These findings imply the importance of promotional strategies that strengthen the image of Uis Karo products and strengthen ethnocentrism attitudes to increase understanding and pride in local culture among the younger generation.
Stepping Towards Economic Independence through Agricultural Tourism and Cultural Preservation in Pantai Labu District Lubis, Adelina; Effendi , Effendi Ihsan; Kuswardani , Retna Astuti; Siregar , Muhammad Akbar
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3697

Abstract

Pantai Labu District in Deli Serdang Regency, North Sumatra, has high agricultural and cultural tourism potential. However, this potential has not been utilized optimally by the local community. This results in low levels of income and economic independence in the community. This community service activity aims to increase the economic independence of the community through the development of agricultural tourism and cultural preservation in Pantai Labu District. This activity is carried out using several methods, namely: (a) Socialization and training to the community regarding the development of agricultural tourism and cultural preservation. (b) Assistance in forming tourism awareness groups (pokdarwis). (c) Development of tourist infrastructure. (d) Promotion of tourism through various media.(e) This activity produced several results, namely: (a) Increasing community knowledge and skills regarding the development of agricultural tourism and cultural preservation. (b) Formation of pokdarwis in several villages in Pantai Labu District. (c) Improved tourist infrastructure in several locations. (d) The increasing number of tourists visiting Labu Beach District. This community service activity shows that the development of agricultural tourism and cultural preservation can increase the economic independence of the community in Pantai Labu District.
Effect Of Career Development, Work Motivation And Competence Of Employee Performance Office PT. Adzkia Masa Depan Medan Risky Siagian, Annisya; Lubis, Adelina; Junita, Audia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11351

Abstract

In a company, the primary resource is its human resources, often referred to as employees. Human resources play a crucial role at all levels, from lower management to top management, in ensuring that the company achieves its objectives. For this reason, employees are required to demonstrate strong performance, which is influenced by several key factors, including career development, motivation, and competence. These factors not only shape how employees contribute to organizational success but also determine their individual growth and satisfaction. This study investigates the impact of career development, work motivation, and competence on employee performance. A quantitative research approach was employed, with data collected through the distribution of questionnaires and library research. The study sample consisted of 32 employees at PT. Adzkia Masa Depan Medan, selected using the Saturated Sample method. This method ensures that all members of the population are included in the study, allowing for comprehensive data collection. Data analysis was conducted using multiple linear regression analysis in SPSS 20 software. This technique enables researchers to assess the relationship and impact of career development, work motivation, and competence on employee performance. Furthermore, hypothesis testing was conducted to determine the significance of these variables on performance outcomes. The findings of this study provide valuable insights into the critical factors that influence employee productivity and effectiveness, highlighting the importance of fostering career growth opportunities, maintaining high levels of motivation, and enhancing employee competencies. These insights are expected to contribute to improved HR practices and strategic decision-making in organizational contexts.
The Role Of Green Marketing And Brand Image In Shaping The Decision To Stay At Ecolodge Bukit Lawang Resort Yudha Maulana Putra; Lubis, Adelina; Ikbar Pratama
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.457

Abstract

This study aims to examine the role of green marketing and brand image in shaping the decision to stay at Ecolodge Bukit Lawang Resort. Ecolodge Bukit Lawang Resort, located in the Bukit Lawang area, North Sumatra, offers an eco-friendly tourism concept that focuses on sustainability and nature conservation. Therefore, understanding how green marketing practices and brand image can influence consumer behavior in making decisions to stay is important. This study uses a quantitative approach with a survey of 100 visitors who have stayed at Ecolodge. Data were analyzed using multiple regression methods to test the influence of green marketing (eco-friendly products, green promotions, and sustainability policies) and brand image (trust, associations, and perceived quality) on consumer decisions. The results showed that both factors had a significant influence on the decision to stay. Green marketing plays an important role in creating a positive image that influences consumer trust, while a strong brand image strengthens the decision to stay. These findings provide insight for Ecolodge Bukit Lawang Resort managers to focus more on developing green marketing strategies and strengthening brand image in order to increase the resort's appeal as an ecologically responsible tourist destination.
Strategi Pemasaran Dalam Meningkatkan Penjualan pada Toko AJP Kosmetik Lubis, Adelina; Teviana, T; Yolanda, Natasyah
Journal of Management Education Social Sciences Information and Religion Vol 2, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mesir.v2i1.5620

Abstract

Strategi pemasaran merupakan hal penting untuk mengukur keberhasilan sebuah usaha. Penelitian ini bertujuan untuk mengetahui strategi dan kendala dalam pemasaran toko kosmetik AJP. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus (Literatur riview). Data dikumpulkan melalui wawancara mendalam dengan pemilik Toko AJP Kosmetik yang terlibat dalam kegiatan pemasaran, observasi langsung terhadap aktivitas pemasaran yang dilakukan, dan analisis dokumen terkait. Data yang terkumpul dianalisis secara kualitatif untuk mengidentifikasi tema-tema yang relevan dan memahami bagaimana strategi bisnis dan keunggulan bersaing berkontribusi terhadap kinerja pemasaran. Hasil dari penelitian ini menunjukkan bahwasannya kosmetik AJP telah menerapkan strategi bauran pemasaran yang menggunakan variabel yaitu produk, harga, tempat dan promosi yang mampu meningkatkan keuntungan dan penjualan produk kosmetik AJP. Penelitian ini juga terdapat faktor pendukung dan faktor penghambat penerapan strategi pemasaran terhadap penjualan produk kosmetik AJP, yang menjadi faktor pendukung yaitu dukungan dari masyarakat, pelayanan yang baik dan manajemen yang baik. Sedangkan faktor yang menghambat penerapan strategi pemasaran pada produk kosmetik AJP adalah belum terbentuk struktur organisasi yang baik, tenaga kerja atau sumber daya manusia yang masih rendah, dan stok skincare yang tersedia.
Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha (Studi Kasus UMKM Pusat Pasar Kota Medan) Silaban, Doni Enriko; Aisyah, Nur; Lubis, Adelina
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.783

Abstract

The purpose of this research is to determine the influence of entrepreneurial knowledge on business success, to determine the influence of business capital on business success, and to determine the influence of entrepreneurial knowledge and business capital on business success (case study of MSMEs at the Medan City Market Center). The population in this study was 1,821 business actors in the Medan City Market Center. The sample in the research was 95 business actors taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test), and coefficient of determination. The research results show that entrepreneurial knowledge has a positive and significant effect on business success, business capital has a positive and significant effect on business success, and entrepreneurial knowledge and business capital have a significant and simultaneous effect on the success of MSME businesses in the Medan City Market Center.
Co-Authors ., Aprinawati . Adilla, Syarifah Khalisa Afifah, Roihanah Alfahmi, Fikri ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Aprinawati Aprinawati, Aprinawati Audia Junita Aulia Sofiea Putri Batubara, Muhammad Taruna Sakti Dhian Rosalina, Dhian Effendi , Effendi Ihsan Effendi, Ihsan Fauzi, Fachri Ali Girsang, Melvin Dominic Prapta Haq, Syukria Resti Hutagalung, Gracella Rosnah S Ikhwan, Al Izzah, Edsan Faris Kristin, Okta Viani Kuswardani , Retna Astuti Lingga, Rosi Dearan S Lubis, Andi Reza Syahputra Lubis, Nabila Boru Lubis, Nurul Wardani Mahyundari, Adha Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Meutia, Riza Fanny Muhammad Husein Murad, Miftahuddin Naibaho, Laura Natalia Nainggolan, Chelsy Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nur Aisyah Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Pratama, Ikbar Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Risky Siagian, Annisya Sagala, Bahari Sari, Adelina Puspita Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad Akbar Siregar, Doly Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmorang, Hezron Apriadi Situngkir, Jenni br Sukma, Sabrina Theresia Syahbudin, Jafar T Teviana Telaumbanua, Rizky Idaman Tobing, Fitriani Togatorop, Rey Septanislaus Tohap Parulian Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yusniar Lubis Zul Azmi Mutahajjid