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Sagala, Bahari
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Economics, Econometrics & Finance

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Pengaruh Brand Trust Dan Price Terhadap Keputusan Pembelian Sepatu Fans (Studi Kasus Pada SMAN 1 Habinsaran, Sumatera Utara) Sagala, Bahari; Aisyah, Nur; Lubis, Adelina
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2069

Abstract

This research aims to determine "The Influence of Brand Trust and Price on Fans' Shoe Purchase Decisions (Case Study at SMA N 1 Habinsaran, North Sumatra)". This research uses quantitative research methods with the aim of analyzing the influence between two or more variables. The sample in this research were female students at SMA N 1 Habinsaran. In this research, researchers carried out questionnaires. Test the data in this study using SPSS 22. Based on the results of the partial test (t), brand trust and price have a positive and significant effect on purchasing decisions. In the Determination Coefficient Test (R2), the Adjusted R Square value was 35.9%. This proves that the independent variable has a high ability to explain variations in the dependent variable in this research.
Co-Authors Lubis, Adelina Nur Aisyah