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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge’s Creators section covers the people using these platforms, what they’re making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.

The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

California cracks down on ‘predatory’ early cancellation fees

AB 483 has been signed into law, introducing new transparency requirements and caps on early termination fees.

Jess Weatherbed
YouTube’s AI ‘likeness detection’ tool is searching for deepfakes of popular creators

YouTube says its technology could help famous people manage AI content with their face in it ‘at scale.’

Stevie Bonifield

Latest In Creators

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Youtube
Jay Peters
Indiegogo has a new look.

After being acquired by the board game crowdfunding platform Gamefound earlier this year, Indiegogo is getting a redesign and switching over to Gamefound’s infrastructure.

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TikTok
David Pierce
“Your updated subscription pricing now reflects the significant added value that new AI features will bring!”

From now on, whenever I get an email from a company raising its subscription prices (which happens approximately 40 times a week), I’m just going to reply with a link to this TikTok.

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Tom Warren
Elgato has created a cheaper Herman Miller-like gaming chair.

Embrace looks like Elgato’s answer to Herman Miller’s Embody gaming chair. It has a five-step recline with adjustable tilt tension, a headrest, a mesh back, lumbar support, and arm rests that move up, down, forward, back, in, and out. It will be priced at $499.99, and Elgato is aiming to ship Embrace before the Christmas holiday period.

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Mia Sato
Can you teach influencers how to do journalism?

The News Creator Corps, led by longtime journalism professor Jay Rosen, is trying. Content creators will be paid a $5,000 stipend as they “hear from experts in fact checking, sourcing, AI, interviewing, and more.” Trust in media is at historic lows — but people do trust influencers and individuals, the thinking goes:

Audiences are migrating to the content creators ... The simple principle of sharing good information — and watching out for the bad — has to migrate with it.

I’ve fallen into Sora’s slippery slop

OpenAI is the latest company filling your social media feed with AI — but are the memes worth the harms?

Hayden Field
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The Verge
Mia Sato
Kickstarter workers are on strike.

Unionized employees are striking for a codified four-day work week and more money for the lowest paid employees, Kickstarter United announced. Importantly, the union isn’t asking for a boycott of the crowdfunding platform — instead, they’re asking creators to complain about issues they run into, use the union logo in projects, and to send letters of support to management.

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Jess Weatherbed
Adobe’s Premiere video editor arrives on iPhone.

The free iOS app is now available to download worldwide today, following its announcement earlier this month, bringing Premiere Pro editing features to mobile devices. An Android version is also in development, but Adobe hasn’t said when it will arrive.

Screenshots of Adobe’s Premiere mobile app and Premiere Pro desktop app.
Users can export projects from the Premiere mobile app to complete them using Adobe’s Premiere Pro desktop software.
Image: Adobe
TikTok is just another tool in Larry Ellison’s quest to run the world

TikTok is just the latest prize in the Silicon Valley billionaire’s second act as a media mogul.

Terrence O'Brien
The TikTok deal raises more questions than answersThe TikTok deal raises more questions than answers
Report
Report
Emma Roth and Lauren Feiner
Suno’s upgraded AI music generator is technically impressive, but still soulless

Model v5’s vocals are too close to perfection to be believably human.

Terrence O'Brien
Tick tock, TikTokTick tock, TikTok
Podcasts
Podcasts
David Pierce
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Mia Sato
How MrBeast makes — and blows — money.

MrBeast is the face of the content creator industry; he’s the exception, not the rule, going from being a guy online to a household name. His business is also increasingly not in YouTube videos but in chocolate bars, snack boxes, and more.

Bloomberg goes deep into the finances and strategies of MrBeast’s empire and how the thing he is most known for is losing him money.

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Elizabeth Lopatto
A profile of Larry Ellison and his budding media empire.

Fun tidbits here, including that if all the proposed acquisitions and mergers go through, “portfolio and power could exceed those of fabled predecessors like Hearst and Pulitzer.” This is to say nothing of the broader family’s holdings.

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Terrence O'Brien
Some details of the TikTok deal have been worked out.

White House Press Secretary Karoline Leavitt told Fox News that six of the seven board seats will be held by Americans, ByteDance retain less than a 20-percent stake, and that Americans’ data will be stored in the US with no access give to China.

According to Bloomberg Leavitt said:

“So all of those details have already been agreed upon, now we just need this deal to be signed and that will be happening, I anticipate, in the coming days.”

So… is there a TikTok deal or not?So… is there a TikTok deal or not?
Policy
Policy
Adi Robertson
The Wacom One, now one size biggerThe Wacom One, now one size bigger
News
News
Jess Weatherbed
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Richard Lawler
Trump extends the TikTok ban enforcement deadline again.

As he has ever since taking office, Donald Trump again ordered the DOJ to ignore enforcing the TikTok ban law, this time until December 16th.

The president claims a deal is close, which the WSJ reports will hand control to a US consortium of investors including Oracle, Silver Lake, and Andreesen Horowitz.

How brands and creators are fighting for your attention — and your money

Guest host Hank Green and Digitas CEO Amy Lanzi go deep on digital marketing, AI, and the influencer-creator debate.

Hank Green