
A. Guttmann
Research Lead covering media

Detailed statistics
Digital advertising spending in Europe 2006-2024

Detailed statistics
Digital ad spend in the Netherlands 2012-2024

Detailed statistics
Digital advertising spending in the Netherlands 2019-2029

Digital pure players ad revenue worldwide 2024-2025
Advertising revenues of digital pure player media owners worldwide in 2024 and 2025 (in billion U.S. dollars)

Digital ad spend in Europe 2024, by format
Digital advertising spending in Europe in 2024, by format (in billion euros)

Largest digital advertising markets in Europe 2024
Digital advertising spending in Europe in 2024, by country (in million euros)

Largest search ad markets in Europe 2024
Leading search advertising markets in Europe in 2024, by spending (in million euros)

Digital Market Outlook: banner advertising revenue in European countries 2024
Digital banner advertising revenue in selected European countries in 2024 (in billion U.S. dollars)

Most effective advertising markets in Europe 2025
Most effective advertising markets in Europe in 2025 (index score)

Ad spend in the Netherlands 2025, by industry
Distribution of advertising spending in the Netherlands in 2025, by industry

Digital ad spend in the Netherlands 2012-2024
Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros)

Digital ad spend growth in the Netherlands 2019-2025
Change in digital advertising spending in the Netherlands from 2019 to 2025

Digital advertising spending in the Netherlands 2019-2029
Advertising expenditure in the digital advertising market in the Netherlands from 2019 to 2029 (in billion euros)

Mobile revenue share of digital advertising in the Netherlands 2019-2029
Mobile revenue share of the digital advertising market in the Netherlands from 2019 to 2029

Growth of mobile digital advertising in the Netherlands 2018-2029
Growth of mobile digital advertising in the Netherlands from 2018 to 2029

Digital ad spend in the Netherlands 2024, by format
Distribution of digital advertising spending in the Netherlands in 2024, by format

Google Ads CPC in Europe 2024, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars)

Search share in digital advertising spending Europe 2023, by country
Share of search in digital advertising spending in Europe in 2023, by country

Display ad spend in the Netherlands 2015-2024
Digital display advertising spending in the Netherlands from 2015 to 2024 (in million euros)

Social media advertising spending in the Netherlands 2017-2030
Social media advertising spending in the Netherlands from 2017 to 2030 (in million U.S. dollars)

DOOH ad spend in the Netherlands 2023-2024
Digital out of home (DOOH) advertising spending in the Netherlands in 3rd quarter 2023 and 3rd quarter 2024 (in million euros)

Online video ad spend in the Netherlands 2019-2023
Digital video advertising spending in the Netherlands from 2019 to 2023 (in million euros)

Main online channel for brand research in the Netherlands Q3 2024
Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2024

Main channels of new brand discovery in the Netherlands Q3 2024
Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024

Digital advertising touchpoints in the Netherlands 2025
Digital advertising touchpoints in the Netherlands as of June 2025

Attitudes towards online advertising in the Netherlands 2025
Attitudes towards online advertising in the Netherlands as of June 2025

Reactions to advertising consent banner in Europe 2024
Consumer reactions to advertising consent banner in selected countries in Europe as of November 2024

Online advertising practices experienced by consumers in the Netherlands 2024
Online advertising practices experienced by consumers from the Netherlands as of November 2024

Consumer concerns about targeted ads in the Netherlands 2024
Consumer concerns about targeted advertising in the Netherlands as of November 2024
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