According to the global survey conducted in the third quarter of 2024, **** percent of internet users in the Netherlands reported discovering new brands via search engines. Roughly ** percent of the respondents came upon new brands through ads on TV. Meanwhile, **** percent of the users found new brands, products, and services through word-of-mouth recommendations from friends or family.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The Netherlands as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/ (last visited May 08, 2026)
Most common sources of new brand, product, and service discovery among internet users in the Netherlands as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1371117/main-channels-of-new-brand-discovery-the-netherlands/
