Television in Benelux

Statistics report on the television market in Benelux

This report presents a range of selected statistics and data about the television market in Benelux, looking at TV channels, advertising, main broadcasters, and consumer behavior in the Netherlands, Belgium, and Luxembourg.

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Table of contents

Overview

5
  • Premium Statistic Daily television usage penetration in the EU 2024, by country
  • Premium Statistic Daily online TV viewing penetration in the EU 2024, by country
  • Premium Statistic Trust in television in Europe 2022, by country
  • Premium Forecast Revenue of the Benelux TV market 2021-2030, by segment
  • Premium Forecast Per user revenue of Benelux TV viewers by segment 2019-2028

Channels

4
  • Premium Statistic Audience market shares of television channels in the Netherlands 2024
  • Premium Statistic Market share TV stations Dutch-speaking Belgium 2023
  • Premium Statistic Market share TV stations French-speaking Belgium 2023
  • Premium Statistic Reach of TV channels in Luxembourg 2022

Advertising

6
  • Premium Statistic Number of TV commercials in the Netherlands 2010-2024
  • Premium Statistic Net TV spot and non-spot ad revenue in the Netherlands 2012-2024
  • Premium Statistic TV gross ad expenditure in the Netherlands 2024, by industry
  • Premium Statistic Largest TV advertisers in the Netherlands 2024, by ad spend
  • Premium Statistic TV ad spending in Belgium 2018-2030
  • Premium Statistic Ad spend in Luxembourg 2022, by medium

Broadcasters

8
  • Premium Statistic Most watched TV broadcasters in the Netherlands across the whole day 2022-2023
  • Premium Statistic Biggest TV broadcasters in the Netherlands 2014-2024, by audience market share
  • Premium Statistic Number of full-time employees of VRT 2010-2021
  • Premium Statistic Average daily reach VRT in Belgium 2014-2023
  • Premium Statistic Average daily reach RTBF in Belgium 2022
  • Premium Statistic Market share of RTBF Group TV channels in Belgium 2011-2024
  • Premium Statistic RTL Group revenue 2020-2024
  • Premium Statistic Revenue of RTL Group, by segment 2024

Consumer behavior

8
  • Premium Statistic Share of people who watch television daily in the Netherlands 2013-2024
  • Premium Statistic Daily audience reach of television in the Netherlands 2023, by age group
  • Premium Statistic Daily television viewing time in the Netherlands 1990-2023
  • Premium Statistic Television viewing time in the Netherlands 2022-2023, by age group
  • Premium Statistic Number of TV households in Belgium 2008-2024
  • Premium Forecast Number of users of TV in Belgium 2021-2030
  • Premium Statistic Daily television viewing time in Luxembourg 2014-2021
  • Premium Forecast Number of users of TV in Luxembourg 2021-2030
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