
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Social media users in Canada 2020-2029

Detailed statistics
Canada: social network penetration 2019-2028

Detailed statistics
Most used social media platforms by type in Canada 2023

Social media: active usage penetration in selected countries and territories 2025
Active social network penetration in selected countries and territories in 2025

Social media: global penetration rate worldwide 2025, by region
Social network penetration rate worldwide as of October 2025, by region

Social media users in Canada 2020-2029
Number of social media users in Canada from 2020 to 2029 (in millions)

Canada: social network penetration 2019-2028
Social network user penetration in Canada from 2019 to 2028

Canada market share of leading social media websites 2025
Leading social media websites in Canada in March 2025, based on share of visits

Most common social media activities in Canada 2025
Most common social media activities in Canada in 2025

Canada: time spent social media 2020-2024
Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes)

Most used messenger by brand in Canada 2025
Most used messenger by brand in Canada in 2025

Leading social networks used for news in Canada 2019-2025
Leading social networks used weekly for news in Canada from 2019 to 2025

Main online news outlets among Anglophones in Canada 2025
Main online news outlets and brands used by Anglophone news consumers in Canada as of February 2025

Main online news outlets among Francophones in Canada 2025
Main online news outlets and brands used by Francophone news consumers in Canada as of February 2025

Canada: number of Facebook users 2018-2029
Number of Facebook users in Canada from 2018 to 2029 (in millions)

Canada: Facebook usage penetration 2018-2027
Facebook usage penetration in Canada from 2018 to 2027

Canada: Facebook users 2026, by gender
Share of Facebook users in Canada as of February 2026, by gender

Canada: Facebook Messenger users 2025, by age group
Share of Facebook Messenger users in Canada as of November 2025, by age group

Canada: Facebook Messenger users 2025, by gender
Share of Facebook Messenger users in Canada as of January 2025, by gender

TikTok users in Canada 2018-2028
Number of TikTok users in Canada from 2018 to 2028 (in millions)

Canada: distribution of TikTok audiences 2025, by generation
Distribution of TikTok users in Canada as of June 2025, by generation

X/Twitter: distribution of Canadian audiences 2025, by gender
Distribution of X (formerly Twitter) users in Canada as of February 2025, by gender

Snapchat: distribution of Canadian audiences 2025, by gender
Distribution of Snapchat users in Canada as of February 2025, by gender

Canada: Instagram users 2026, by age group
Share of Instagram users in Canada as of February 2026, by age group

Canada: Instagram users 2026, by gender
Share of Instagram users in Canada as of February 2026, by gender

Canada mobile social media visit share 2025
Leading mobile social media websites in Canada in December 2025, based on share of visits

Leading iPhone apps in Canada 2024, by downloads
Leading iPhone apps in the Apple App Store in Canada in August 2024, by number of downloads

Most used messenger by brand in Canada 2025
Most used messenger by brand in Canada in 2025

Leading Android apps in Canada 2024, by downloads
Leading Android apps in the Google Play Store in Canada in August 2024, by number of downloads

Digital ad spending in Canada 2023-2028
Digital advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)

Digital Market Outlook: digital advertising revenue in Canada 2019-2028, by format
Digital advertising revenue in Canada from 2019 to 2028, by format (in billion U.S. dollars)

Mobile ad spend in Canada 2019-2028, by format
Mobile advertising spending in Canada from 2019 to 2028, by format (in billion U.S. dollars)

Digital Market Outlook: social media ad spend in Canada 2018-2027, by device
Social media advertising spending in Canada from 2018 to 2027, by device (in billion U.S. dollars)

Digital Market Outlook: digital video ad spending in Canada 2019-2028, by device
Digital video advertising spending in Canada from 2019 to 2028, by device (in billion U.S. dollars)

Social media ad reach in Canada 2025, by platform & gender
Reach of social media advertising in Canada as of January 2025, by platform and gender

Attitudes towards online advertising in Canada 2025
Attitudes towards online advertising in Canada in 2025

Influencer marketing platform market size worldwide 2022-2027
Influencer marketing platform market size worldwide from 2022 to 2027 (in billion U.S. dollars)

Influencer advertising spending in Canada 2017-2030
Influencer advertising spending in Canada from 2017 to 2030 (in million U.S. dollars)

Trust in social media influencers worldwide 2024, by country
Trust in social media influencers in selected countries worldwide as of June 2024, by country

Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024

Popular influencers in Canada 2025, by authority score
Leading influencers in Canada as of January 2025, by authority score

Leading Instagram creators in Canada 2024, by number of followers
Leading influencers on Instagram in Canada as of October 2024, by number of followers (in millions)

Main social media platforms used by influencers in Canada 2024
Most used social media platforms according to influencers in Canada as of July 2024

Consumer preferences for influencers vs. marketing content in Canada 2024, by age
Share of consumers who prefer influencers' content over scripted marketing content in Canada as of July 2024, by age group
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