Attitudes to online advertising by Gen Z in Canada in 2023

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Number of respondents

12,080 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in Canada in 2023

Published by Statista Research Department, Mar 17, 2026
In Canada, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to not mind when companies use their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.
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Topics

Social media usage in CanadaInternet usage worldwideInternet usage in CanadaMedia usage in CanadaDigital advertising in Canada
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