Attitudes to online advertising by Gen Z in Sweden in 2023

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Number of respondents

12,171 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in Sweden in 2023

Published by Statista Research Department, Mar 17, 2026
In Sweden, Generation Z is more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less annoyed when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.
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Statistics on " Digital advertising in Sweden "

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Overview

6

Formats

8

Social media

7

Consumer insights

6

Programmatic

3

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Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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